Social Media & Influencer Marketing AgencyI help service professionals become expert content creators & digital strategists so they can call in their F*ck Yes Clients through Instagram

Active member of Women in Influencer Marketing (WIIM) for industry professionals. iamwiim.com/join

Built the structure for Canada and USA Ambassador programRecruited a team of 200+ ambassadors across North AmericaLiaison between brand, ambassadors and top retail stores (Vitamin Shoppe, Rocks Discount Nutrition etc.) Created and managed events to support retailersCreated ambassador campaigns around company social media goals, product launchesUsed Brandchamp to create monthly activities and incentives for the ambassador teamManaged a $50,000 commercial shoot for new Oxyshred RTDResponsible for influencer marketing campaign research & recruitment Created monthly newsletters, blog posts & social postsHosted monthly team briefing zoom callsCollected content created by ambassadors for social media and email marketing teams

Managing all social pages for 5 Star Nutrition, FoxyFit and Defyned BrandsMain goals are to increase brand awareness, drive sales and increase customer retentionCreate and implement social media strategy, keeping up with the ever changing algorithmCreate organic informative, engaging, save-able and shareable content with $0 budgetGrow the 5 Star Nutrition Facebook Community organically (went from 2k-7k members)Manage the 5 Star Nutrition Facebook Community, create daily/weekly/monthly challenges, create editorial schedule around keep engagement high, collect UGC and product reviewsManage over 50 Instagram accounts and Facebook groups for all 5 Star Retail stores across the USCreate launch and monitor social campaignsMonth reporting on KPIsCreate, launched and managed customer transformation and testimonial program

Main goals are to build brand awareness, evoke positive engagement and create brand loyalty.Research content for publishing on social media channels, including Facebook, Instagram, YouTube, and Twitter.Develop, implement, and execute interactive campaigns through social media and email marketing.Manage social media campaigns, presence and day-to-day activities, including creating and maintaining social media editorial calendar and schedules.Updated social media (Facebook, Twitter, and LinkedIn) weekly, using Sprouts Social.Grew channel following by 200 in 4 weeks (during one campaign) and decreased negative engagement.Manage the creation of marketing content for social media, landing pages, and print campaigns.Research and identify new social media content trends.Create monthly social reports to track social media success and identify areas for improvement.Create relevant social copy and select appealing images, and videos to complement copy and increase engagement, brand awareness and features of products and systems.Created Help Center articles and email marketing campaigns that around specific social posts, holidays and promotions in order to drive customers to Help Center, landing pages and provide them with a deeper understanding of products and systems.Quarterly audit all social media channels to keep them relevant and up to date.Keep up with current social and digital marketing trends and styles and ensure use of best practices.Perform special projects as assigned.Created, launched and manage customer testimonial program.Discover customer stories, coordinate with customers and videographers, travel on site to film testimonial videos. Audited engagement team, and managed 8 people on the engagement team to appropriately respond to messages in a timely manner.

Main goals were to create brand awareness and drive salesResearched and analyzed audience, market and industry data to identify the type of influencers to best partner withRestructured entire influencer and affiliate team and created purpose, utilization, requirements and compensationRecruited influencers and affiliates based on sales needsActed as liaison between brand, sales and influencers and affiliatesAttended off-site events and meetings to manage influencers and affiliatesOrganized, updated and maintained influencer and affiliate rosterMonitored KPI's, social media accounts and held team accountableWorked with marketing team to plan campaign launches and created key influencer marketing campaignsTracked ongoing trends in influencer marketing to ensure best practice Scheduled and styled photoshoots and video shoots to create content with influencers for brand and influencerBuilt and nurtured strong relationships with influencers and affiliatesManaged budget and optimized spend based on goalsHosted new product beta testing, collected data and reported it to product developement teamBuilt relationships with other brands in order to bring influencers and ambassadors exclusive discount codes and gifts for their efforts and created social media based giveaways to drive brand awarenessScheduled and attended influencer and affiliate meet ups

Managed the daily operations of a fast-paced fitness studio and provided members with excellent customer serviceHired, trained, lead, motivated and developed sales team of six peopleCreated individual and team sales goals and monitored the growth of the studioCreated internal and external marketing assets, managed social media pages, created monthly news letterCreated monthly incentive programs to drive new membershipsWorked with local influencers to bring awareness to my studio and its location

-Created email marketing strategy to activate, retain, and engage growing database of future and past brides -Designed weekly emails using mail chimp and photoshop-Manage email lists and define the appropriate audiences for various communications-Raised CTR from 1.9% to 7.2%-Grew subscriber list from 142-7.675

Representative for USA based custom designer and manufacturer of customizable luggage and bags. ⋅ New York Fashion Week representative, networking to increase clientele and brand awareness. ⋅ Created website and social media presence with Instagram and Blog collaborations.⋅ Gaining insight on seasonal trends to report back to designers. ⋅ Collaborating with up and coming NYFW designers to provide them with customized bags.

Responsible for leading a sales team of six young women in reaching daily, weekly and monthly sales goals; working towards and annual goal of 1 million dollars. ⋅ Created performance plans for each sales associate to know her goals and supported each member of the sales team in reaching them. ⋅ Created visual marketing strategies to increase sales and used social media to drive foot traffic and raise daily sales. Merchandised new product. ⋅ I was used as an example during the annual national conference for my exceptional ability to build sales, use of visual marketing techniques and use of social media as a marketing tactic and business driver.

Supporting THE SHOP store manager in luxury lifestyle brand and fitness apparel shop. ⋅ Lead in sales as part of a team of four women. ⋅ Responsible for reaching daily, weekly and monthly sales goals and surpassed them, reaching upwards of $2000 a day. ⋅ Provided unparalled customer service to build reputation of THE SHOP, build clientele and increase sales. ⋅ Created marketing techniques to build the business, as well as networked and hosted events to drive business and grow clientele. ⋅ I worked very hard to become the best in sales as I could be and to build strong relationships with every member, creating a loyal clientele following; I turned THE SHOP into a frequent stop for many members.