Sarah Drieberg Email & Phone Number

Melbourne, Vic, Au

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Leading the Marketing team within the organisation’s Commercial division, developing and executing marketing strategies designed to drive customer experience, awareness and engagement, measured through wagering, broadcast viewing, online channel growth, trackside attendance, merchandise and event ticket sales. Key stakeholder role across various organisational working groups including major sponsors and partners and internal digital transformation, broadcast development and operational steering and roadmap delivery committees.Delivered:- 2022 Inter Dominion racing series across x3 regional and x1 metro locations- 22-23 major racing season consisting of x5 Group 1 meets including Victoria Cup, Super Series, Breeders Crown, Gret Southern Star and Hunter Cup- 27 Country Cups including complete marketing and event strategy development and delivery of the Mildura Cup- Harness Racing Victoria annual Major Awards Night event- Re-brand and creative re-positioning strategy

Melbourne, Victoria, Australia

Managed the organisation’s marketing function across existing and pipeline projects. Establish and execute tailored marketing, communication and sales/sponsorship strategies for each project within the portfolio. Develop and launch strategic brand identities for new projects. End to end management of all agencies. Management of all owned digital channels. Organisational operational process mapping and implementation.Delivered:- Successfully developed and launched sales driver campaign for key regional project, resulting in over $15 million in sales and single day sell through across all 4 stage launches- Successfully developed and launched brand for large regional development project- Developed creative concept strategy for x2 projects, supporting corporate brand launch into a new state

Melbourne, Victoria, Australia

As a senior marketer and 2IC to the Head of Marketing, the responsibilities of this position included contributing to, and delivering Chadstone’s strategic marketing plan, supporting the over arching centre strategy and key strategic pillars. The role was required to work closely with retailers across all categories and oversee the delivery of a range of consumer-focused retail campaigns and events designed to drive customer experience, engagement, acquisition, increase basket size and frequency of visitation through the management of a multi-million dollar annual budget. Worked closely sponsorship, partnership and sales teams on commercial deliverables. The position was also responsible for 5 direct reports including the digital marketing team and end to end management of all agencies including creative, media, digital, social, PR and events. Worked closely with national operational teams to deliver customer experience roadmap inclusions.Delivered:- Exceeded MAT traffic and MAT sales targets- Played key stakeholder role in the design, build and implementation of inaugural consumer event booking tool. Launch event achieved a 100% sell through within 24 hours of going live- Conceptualised and delivered highly successful, multi-faceted Christmas program, the single biggest campaign within the yearly Chadstone marketing plan. Key achievements included multi-touch point story telling concept development, PR reach of over 17m, extensive KOL campaign driving achieving 125% above KPI target, 100% event ticketing sell-through and record retailer participation/engagement- Developed retail sales driver campaign supporting existing sales campaign, resulting in a 100% redemption rate and a 95% increase in basket size over the required spend qualifier and 12% YoY increase in consumer ticket sales- Led from the front to establish a committed, driven and results-oriented Consumer Marketing team - awarded ‘2018 Best Team Award’ in National reward and recognition program

Melbourne, Victoria, Australia

The responsibilities of this position centred around the delivery of strategic B2B and B2C retail and precinct-focussed projects within the Council’s Economic Development unit. Using research, analytical and economic data, various marketing campaigns, destinational marketing, placemaking, community events and activities and pilot programs were developed and delivered in conjunction with key stakeholders, community groups and retailers.

Melbourne, Victoria, Australia

This role was responsible for establishing and implementing the marketing strategy for the 4 annual consumer events to a consumer audience in excess of 130,000. Strategic marketing campaigns were developed for each event, working with key sponsors, partners and media to drive consumer awareness and ticketing sales. Experience working with a range of suppliers including ticketing, PR, creative and eventing.

Melbourne, Victoria

Providing personalised B2B and B2C marketing support to suit client needs. Included strategic frameworks, operational strategies and processes, marketing strategies and implementation. Clients include government, retail and services.

Melbourne, Australian

Melbourne, Australia

Melbourne, Australia

Bachelor Of Business, Marketing

Deferred after 1 year

Education record