Taking on a temporary directorial position with my clients I help them build strategic and sustainable momentum that ensures their operations never hold them back. This includes:• Strategizing launches and developing extensive project plans to ensure delivery on timeline and budget.• Managing the redevelopment of business infrastructure and the creation of new workflows and systems.• Oversee tech stack integrations, with a specialty in MarTech. • Solidify revenue generation and payment processing.• Build email lists, marketing automations, customer journeys, sales pipelines, etc.• Manage teams, onboard staff, clients and students.• Develop strategies for paid and organic social media, paid and organic search (including SEO) and paid and organic referrals (including affiliate opportunities).• And automate as much of all this as possible!

• Develop best practices and SOPs for retention and usage of company data. Hold the vision for Layla Martin’s data administration as well as CRM, Product & Marketing databases. • Build and manage powerful dashboards, monitoring the performance of key metrics, and distilling data into actionable reports and reliable revenue forecasts.• Partner with leadership to leverage customer data, KPIs and analytics to strategize, operationalize and analyze the impact of business initiatives.• Procure, oversee, enhance and simplify all websites and software platforms across all revenue-generating departments. This includes liaising with the Marketing Department on any SEO/SEM initiatives.• Ensure that every new workflow or business system meets company and/or national/international standards and legislation, including CAN-SPAM, GDPR, VAT and GST.• Strategize and build the technical business infrastructure in collaboration with the executive team. This includes CRM development, sales pipelines and automations, marketing funnels, customer service infrastructure, data analysis dashboards and all integrations with other apps in the tech stack.• Creating quality training resources, SOPs and Knowledge Base articles for all departments to standardize and optimize their interface with our business infrastructure through data analysis and cross-team collaboration.• Collaborate with Business Development, Programs and Marketing to identify opportunities to drive revenue, such as tactics to streamline the customer lifecycle, identify opportunities for segmentation, improve personalization, optimize sales funnels, nurture customer journeys, and other data-informed potential lead generation and sales process improvements.• Create SOPs and training documentation for the onboarding and offboarding of staff into and out of our technical systems.• Recruit, screen, hire, onboard and manage internal staff and external contractors whose positions nest under the Systems department.

The management and successful integration of all business systems used to run and deliver LaylaMartin.com.The creation of training documents and SOPs for the usage of and onboarding into the business systems used by team members.Development and management of our CRM and Custom Databases. Responsible for ensuring quality, accuracy, and low error rates in all funnels and automations built within these systems.Development and management of automation to improve both delivery and workflow across all departments, products, and users (both internal and external).Advising other departments on Best Practices for their deliverables based on our ever-evolving technology SOPs.These include: personalization, segmentation, lead capturing and nurturing, A/B testing, customer journeys, etc.Advise and action on the technical aspects of monetization, maintaining engagement, winback, and affiliate referrals.Develop best practices and SOPs for retention and usage of company data. Advise on data analysis and deliver actionable insights to aid in production, delivery, and user workflows across all departments.Assist in the retrieval of key metrics for departmental KPIs and other reports, including email database growth, cohort retention, overall funnel health.Maintain an understanding of long-term company strategy in order to advise and assist with strategic pre-planning across departments. In this way we will be able to architect and build systems solutions now that will ensure scalable growth in the future.Periodically reviewing established business systems and processes to pinpoint trends and address issues before they occur, as well as opportunities for improvement.Ensure that our business systems are upholding CAN-SPAM, GDPR, VAT and other international regulations.Recruit, screen, hire, onboard and manage internal staff and external contractors whose positions nest under the Systems department.

At Sarah Selecky Writing School, I was Sarah Selecky’s Co-pilot Extraordinaire. Following quarterly visioning and strategy meetings, I’d create detailed project plans and oversee the assignment and timely completion of tasks with all members of our team. I worked tirelessly to ensure the business ran smoothly and profitably, and would roll up my sleeves and get in there to help with execution, as necessary.My tasks varied over my tenure with Sarah Selecky Writing School. I’ve handled everything from graphic design, to customer service, payment processing, technical support, landing page design and layout, editing and formatting eBooks, social media management, editorial calendar creation and blog management, project and workflow planning, systems management, launch strategy, email marketing and overseeing her annual Little Bird Short Story Contest.