Sarah Allen Email and Phone Number
I'm a social impact communications and marketing expert with 7+ years of experience in strategic communications, media relations, digital marketing, fundraising, and project management and nearly a decade in the nonprofit sector.My experiences teaching in the US and abroad and studying development economics in college sparked my passion for using data and evidence to find the most effective solutions to the world's biggest problems, like education inequity and poverty. That led me to BRAC, an international NGO known for being among the most effective, research-backed poverty organizations in the world. Over nearly seven years and five roles at the organization, I've worked in various capacities across strategic communications, media relations, digital marketing, and fundraising functions. I love leveraging compelling storytelling and data-driven digital tactics to help raise the profile of our programs, secure media attention, attract funding, and boost our impact.Outside of work, you can find me learning new recipes, picking up [insert new creative hobby here], nerding out about personal finance, or exploring the great outdoors of the PNW.
Brac Usa
View- Website:
- bracusa.org
- Employees:
- 92
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Communications ManagerBrac Usa Oct 2021 - PresentSeattle, Washington, United States• As US media lead, built media relations function from the ground up; developed media strategy, systems, and processes; enhanced global media coordination and led global transition to a single press monitoring and tracking service, Muck Rack• Grew relationships with journalists and crafted compelling press releases and story and op-ed pitches resulting in placements in The New York Times, Associated Press, Reuters, NPR, Vox, and top industry outlets• Manage communications projects and liaise across departments, senior leaders, board members, other global offices, consultants, and vendors to ensure projects are delivered on scope, on budget, and on time• Manage multiple vendors to produce digital content and complement comms efforts• Managed concept, strategy, and execution for key omni-channel digital campaigns across web, email, social, earned media, and paid media, including year-end fundraising campaigns• As content lead, launched BRAC USA blog and developed editorial and style guide; implemented organizational content strategy, developed content pipeline, and acted as blog Managing Editor to enhance SEO, lead generation, and brand awareness goals• Led development and launch of a microbrand and digital ecosystem for flagship Play Labs initiative, coordinating with external vendor and colleagues across 4 continents to develop microsite• Developed the organization’s first communications performance dashboard tracking key impact indicators across channels to inform data-driven media and marketing efforts• Managed the production of all annual reports from 2020 through 2023, including developing two microsites, to steward donors and showcase BRAC's global impact• As elected co-chair of DEI council, led organizational DEI efforts, developed DEI strategy, and incorporated DEI goals into company performance management process -
Communications OfficerBrac Usa Oct 2019 - Sep 2021New York, New York, United States• Wrote, pitched, and placed thought leadership editorials and articles in top industry outlets including Devex, The New Humanitarian, NextBillion, and Business Fights Poverty, including NextBillion's 2020 reader's choice award-winning article• Co-led full bracusa.org website redesign, implemented organizational content strategy, developed content pipeline, and launched blog in support of SEO, lead generation, and brand awareness goals• Oversaw video project to promote flagship Play Labs education program, including managing video production firm, traveling to Tanzania and Uganda to lead shoots, and rolling out the series of videos across digital channels• Led program communications function across BRAC’s diverse suite of global programs, including education, girls empowerment, financial inclusion, health care, agriculture, and humanitarian response, in support of institutional fundraising efforts and broader comms and advocacy goals• Traveled annually to lead comms deliverables in stewardship of key Liberia agriculture grant, contributing to $3.1 million renewal -
Communications And Marketing AssociateBrac Usa Jan 2018 - Sep 2019New York, New York, United States• Responsible for all of BRAC's US-facing digital marketing, including email, social media, and web, executing omni-channel digital marketing campaigns and appeals and coordinating with BRAC global team• Led digital efforts for 2018 year-end appeal and broke all-time unrestricted fundraising record• Managed social media efforts for BRAC's annual Frugal Innovation Forum in Dhaka, resulting in event hashtag trending #1 in Bangladesh• Developed proposals, talking points, presentations, and exhibitions for high-level education events in Finland and New York alongside UN General Assembly• Contributed to earned media and op-ed pitches and wrote original pieces for top industry outlets• Created collection of compelling case stories for agriculture training grant through field travel to Liberia in support of donor stewardship efforts• Managed submission process and co-wrote proposal for Yidan Prize for Education, resulting in nearly $4 million in new funding• Recruited, trained, and managed three interns -
Hilton Prize Coalition FellowBrac Usa Jan 2018 - Apr 2018New York, New York, United States• Awarded Hilton Prize Coalition Fellowship, which seeks to develop a robust pipeline of leaders to drive change in the humanitarian sector and recognize young professionals for significant early-career contributions to the sector• Supported Development and Communications teams to build brand awareness and raise resources to underpin programs, with a focus on BRAC's response to the Rohingya humanitarian crisis• Completed humanitarian training coursework through UNHCR, UNICEF, and UNEPST -
Business Development InternBrac Usa Oct 2017 - Dec 2017New York, New York, United States• Conducted comprehensive donor landscape analysis across 11 countries to identify and cultivate new institutional donors • Conducted detailed research on 100+ prospects across philanthropic, government, multilateral, and private sector organizations• Worked closely with senior staff to evaluate and prioritize program and partnership opportunities, formulate business development strategy, and execute action plans • Created briefings, reports, and other communications materials for senior staff and major institutional donors to support donor cultivation and stewardship efforts • Maintained and streamlined CRM and knowledge management databases -
Lead TeacherA Step Ahead Bilingual Learning Center Jul 2015 - Aug 2017Bellingham, Washington, United States• As lead early childhood educator at a Spanish and English dual-immersion preschool serving low-income students, managed a classroom of 10-24 students from a diverse array of cultural and linguistic backgrounds• Designed age-appropriate, culturally relevant, and contextually specific English/Spanish curriculum for the school in line with state and local standards and ECD best practices• Created child-centered, self-directed lesson plans with an emphasis on play-based, experiential learning and incorporated instructional scaffolding to adapt activities suitable for learners of a variety of levels• Designed and implemented systems to monitor and evaluate student progress and involved parents and caretakers in day-to-day school activities• Stood in as Acting Director for a month while the Director traveled out of country and managed high-level issues such as staff training and management, social services visits and state inspections, and facility maintenance• Supported Early Achievers endorsement process through recorded lessons and in-person classroom observations, which resulted in an "Excellent" Level III rating
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English TeacherUniversidad Autónoma De Querétaro Jul 2016 - Sep 2016Querétaro Area, Mexico• Worked as English Teaching Assistant for two intermediate-level English classes at the Autonomous University of Querétaro's Faculty of Engineering• Planned and taught lessons on grammar and American culture, tutored students one-on-one and in small group settings, assisted the head professor with her accent and pronunciation, and prepared students for the TOEFL exam• Simultaneously, I designed and taught a total immersion English Language and American Culture course for approximately twenty beginning level adult students• Completed 100+ teaching hours to satisfy practicum component of TESOL certification through Western Washington University -
English Teaching Volunteer, Asia University America ProgramWestern Washington University Sep 2015 - Jun 2016Bellingham, Washington, United States• Spent an average of five hours per week volunteering with Asia University America Program, an exchange partnership between Western Washington University and Asia University in Tokyo• Volunteered in several English classes with beginning and intermediate level exchange students from Japan• Planned and taught lessons on grammar and American culture, tutored students one-on-one and in small group settings, and performed Teaching Assistant role for English professors -
Executive InternCommunity Empowerment Network Jun 2015 - Sep 2015Bellingham, Washington, United States• Reported to Executive Director of a nonprofit dedicated to economic development in Brazil• Took leadership roles on Community-Led Initiatives and Business Development taskforces• Managed other volunteers, conducted fundraising and grant-writing, and forged partnerships with local non-profits• Designed and drafted web content and oversaw the development and rollout of a new website and promotional videos
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Caminos InternOutreach360 Jul 2014 - Aug 2014Jinotega, Nicaragua• Spent the summer working at a nonprofit that provides education for underserved primary and secondary students in Jinotega, Nicaragua• Planned curriculum and lessons, taught English language and Spanish literacy courses to students, and put on summer English camps for children in the community• Led volunteers that cycled through each week and supported volunteer training and programming -
Compass 2 Campus Elementary MentorWestern Washington University Sep 2013 - Jun 2014Sedro-Woolley, Washington, United States• Spent an average of ten hours per week volunteering with Western Washington University's Compass 2 Campus elementary mentoring program• Worked with underserved, at-risk youth at Mary Purcell Elementary, a Title I school, in order to improve educational outcomes through consistent and structured mentoring• Responsibilities included conducting literacy and reading comprehension interventions, supporting homework assistance, and other educational support in fourth and fifth grade classrooms -
Finance AssistantWashington State Senate Aug 2013 - Sep 2013Gig Harbor, Washington, United States• As an intern on Nathan Schlicher's incumbent state senate campaign, I was promoted to Finance Assistant, where responsibilities included soliciting and stewarding major donors, including interest groups and PACs, and maintaining and analyzing financial data -
Campaign InternWashington State Senate Jun 2013 - Jul 2013Gig Harbor, Washington, United States• Worked for Nathan Schlicher on his state senate re-election campaign during the largest and best-funded state legislative race in Washington history• Researched and analyzed relevant news and created weekly press briefings• Phone banked, managed voter databases, and recruited and trained volunteers• Drafted and edited campaign correspondence• Supported event planning and represented Sen. Nathan Schlicher at external events
Sarah Allen Skills
Sarah Allen Education Details
Frequently Asked Questions about Sarah Allen
What company does Sarah Allen work for?
Sarah Allen works for Brac Usa
What is Sarah Allen's role at the current company?
Sarah Allen's current role is Communications | Digital Marketing | Project management | Social impact.
What schools did Sarah Allen attend?
Sarah Allen attended Western Washington University, Universidad De Granada.
What skills is Sarah Allen known for?
Sarah Allen has skills like Public Speaking, Communication, Social Media, Research, Writing, Photography, Diplomacy, Spanish, Academic Writing, Volunteer Management, Cross Cultural Management, International Business Strategy.
Who are Sarah Allen's colleagues?
Sarah Allen's colleagues are Sabuj Sarker, Tuhaise Jolly, Mehedi Hasan, Raihan Kabir, Shafaet Hosen, Tanvir Ahmmad, Ayo Oliver.
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Sarah Allen
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