Sara Hearn Email & Phone Number

Melbourne, Australia

Managing Communications for the Ian Potter Foundation, The Ian Potter Cultural Trust, The George Alexander Foundation and The Ian Potter Moving Image Commission.

Melbourne, Australia

Melbourne, Australia

Web content and publishingDevelop audience engagement strategyContent creation & PlanningSocial MediaGeneral comms

Provide strategic advice to clients to develop their online presence. Plan, implement and maintain websites, content writing for blogs, websites and social media accounts. Provide copywriting and editing services for client blogs and social media accounts. Also create new content including infographics, slideshows and videos.

• Business development and market analysisDeveloped and built relationships with internal & external stakeholdersNegotiated and drafted service agreements with customers• Pre-sales consultation, specifications and quotationAnswered all customer enquiries, conducted pre-sales consultations to establish project specifications, advised on best approaches, estimated and prepared quotations.• Project management, production control & operationsEnsured projects were… Show more • Business development and market analysisDeveloped and built relationships with internal & external stakeholdersNegotiated and drafted service agreements with customers• Pre-sales consultation, specifications and quotationAnswered all customer enquiries, conducted pre-sales consultations to establish project specifications, advised on best approaches, estimated and prepared quotations.• Project management, production control & operationsEnsured projects were completed as specified to customers' satisfaction, tracked costs to maintain margins• Process review & improvementProduction processes were monitored and constantly improved, Conducted business analysis and made recommendations for development• Developed business rules, systems and workflows for the Service in consultation with customers and company requirements.• Stakeholder management, including reporting on performance, troubleshooting • Staff managementManaged 3 permanent staff and casual staff as required• Kept abreast of current and emerging legal and HE sector issues which involved copyright and other intellectual property rights by attending and participating in conferences and seminars.Provided advice on copyright matters to staff and management. Show less

Offering consultancy services to SME on how to use the internet to perform market research, improve lead generation and build closer relationships with their customer base. Specifically offering advice on internet marketing strategy such as community building through social media apps and blogs, improved search engine ranking via use of keywords to create niche-targeted online ads.Developed a range of blogs using Wordpress, managed email marketing plans using AWeber.

In this role I instigated, created and maintained an internal blog on market trends and intelligence using WordPress. I was also required to maintain awareness of current legislation and practice in the areas of intellectual property and privacy.I negotiated and documented head licences, user licences and any other contractual or license arrangements with stakeholders, and provided advice on strategy to the Director and the management team of RMIT Publishing. I also represented… Show more In this role I instigated, created and maintained an internal blog on market trends and intelligence using WordPress. I was also required to maintain awareness of current legislation and practice in the areas of intellectual property and privacy.I negotiated and documented head licences, user licences and any other contractual or license arrangements with stakeholders, and provided advice on strategy to the Director and the management team of RMIT Publishing. I also represented RMIT Publishing at national and international conferences and negotiations as required. Show less

Melbourne, Australia

• Led Product Development team and supported Director.• Researched and developed proposals for new products.• Project managed new product development and service enhancement projects.• Initiated and maintained reltionships with key stakeholders including data providers, authors and strategic partners in the development and enhancement of online products.• Negotiated and documented contractual and license arrangements with data providers and other content… Show more • Led Product Development team and supported Director.• Researched and developed proposals for new products.• Project managed new product development and service enhancement projects.• Initiated and maintained reltionships with key stakeholders including data providers, authors and strategic partners in the development and enhancement of online products.• Negotiated and documented contractual and license arrangements with data providers and other content providers.• Represented RMIT Publishing at national and international conferences and negotiations.• Provided policy advice to the Director, RMIT Publishing and Chief Executive Officer of RMIT Training Pty Ltd.• Contributed to strategic planning processes, annual budgets and business plans.• Managed discretionary expenditure allocated to product development and commissioning and report on variations.• Maintained awareness of current legislation and practice in the areas of intellectual property and privacy. Show less

• Coordinated all product and service marketing for business.• Managed development of promotional and search engine websites including design, functionality and content• Initiated integration of intranet data with public websites to enable more dynamic content and streamline business processes.• Organised exhibitions & conferences• Managed production of brochures, promotional material including editorial and design.

• Market research on concepts• Commissioning new works• Contracting & negotiating terms with authors• Manuscript development• Contracting and supervising freelance editors, designers, typesetters• Quality control of all stages of production• Preparing and managing publishing schedules for all print titles• Preparing and monitoring costs for all print titles (and relevant electronic titles)• Liaising with authors/data providers• Writing and editing promotional… Show more • Market research on concepts• Commissioning new works• Contracting & negotiating terms with authors• Manuscript development• Contracting and supervising freelance editors, designers, typesetters• Quality control of all stages of production• Preparing and managing publishing schedules for all print titles• Preparing and monitoring costs for all print titles (and relevant electronic titles)• Liaising with authors/data providers• Writing and editing promotional materials for print and electronic titles Show less

Commissioning Editor for a children's non-fiction list.• Concept creation & commissioning new works• Preparing costings• Contracting and negotiating terms with authors• Manuscript development• Approval of MSS to go to editorial• Assisting and complying with schedules• Approval of design concepts through to finished pages and covers• Writing cover blurbs• Market research for product development• Liaising with sales staff re published works and new proposals

• Managed production of brochures, promotional material including editorial and design.Coordinated conference attendanceDevised specific product campaigns including review copies, advertising, publicity materials, point-of-sale collateral

Digital Communication And Media/Multimedia, Pass

Short Course on Digital Marketing

Graduate Diploma, Editing & Publishing

Bachelor Of Arts (Ba), English, Linguistics

Education record