Sara Hebert Email & Phone Number

Glendale, Ca, Us

Los Angeles, California, Us

Crafts, owns, and delivers go-to-market plans for all Night School products, including OXENFREE's launch on Netflix in over 30 languages, OXENFREE II's global launch across consoles, PC, and mobile, and physical merchandise. Defined, tracked, and delivered on launch KPIs.Serve on the strategic leadership team, driving near-term studio planning and long-term roadmapping. Spearheads marketing and publishing for the studio's upcoming slate, and back catalog titles like OXENFREE I & II, Afterparty, and Next Stop Nowhere, leveraging data and research insights to drive the growth of key performance metrics, community conversation, and audience growth.Led publishing partnership efforts, securing significant co-marketing, launch featuring, social/asset support, and more for each game launch. Cultivated and deepened first-party partnerships, communicating launch roadmaps and driving conversation for continual inclusion, including pre-launch wishlists and post-launch discounting. Successfully created the largest lift in post-launch OXENFREE I sales in seven years, exceeding launch period units by 20%.Manage, mentor, and motivate teammates by championing a highly visible and accountable studio culture. I leverage deeply invested relationships with my peers, teammates throughout the studio, and our partner stakeholders, to lead through the thrilling ambiguity and uncertainty of a studio acquisition by Netflix, sunsetting our publisher, and tight shipping timelines on in-development titles. Oversaw vendors and partners across communications, public relations, influencer relations, creative assets, branding, paid media, user acquisition, ASO, social, and websites to align all key messages and assets with Night School's signature brand pillars of wonder, danger, and humor. Advise and guide positioning on early concept projects, delivering insights across, audience, genre, publishing, and marketplace trends, for our games and transmedia opportunities.

Los Angeles, California, Us

With a lean but mighty team, drive community and audience development with a focus on generated conversation and engagement. Owned the editorial calendar and social performance metrics by defining strategy and directing my team's tactics, lifting engagement by 15% over 3 years. Owned and drove the implementation and continual improvement of the studio's customer support system, going from an ad-hoc, laissez-faire system to a player feedback-driven reporting system that incorporated Netflix workflows and processes, outsourced agents, and a key group dedicated stakeholders.Partnered with studio leads and Netflix talent team to design job descriptions, hiring materials, and processes to grow Night School's team from 18 to 52 full-time team members as of 2024.

I co-produced All Y'all live storytelling events, which are recorded and select stories are released as episodes of the All Y’all podcast, a Shreveport-based podcast featuring true stories from our community. To listen to podcast episodes, visit www.allyallblog.com.

My marketing, public relations and social media consulting work enables small businesses to find audiences and deliver better products to consumers. My client roster includes scrappy animation/entertainment startups, small mom-and-pop retailers and mission-oriented institutions.

Dallas, Texas

Planned and executed launch strategies for self-published VR, PC, console games, and location-based entertainment: Emmy-nominated Manifest 99, Island Time VR, Creature in the Well, Stonefly, and the Department of Wonder. Defined new studio branding, game key marketing messaging and assets, secured placement, and co-marketing opportunities with first parties and key partners. Managed PR vendors and teammates. Counseled studio leadership on market opportunities, communication strategies, and publishing partnerships. Created award and festival strategy as well as facilitating all submissions. Collaborated with studio clients on marketing beats and awareness of groundbreaking entertainment tech projects for Oculus VR For Good, Amex, St. Jude, and more.

Shreveport, La, Us

Utilizing data-driven insights, I created compelling visual and written communications for 535,000 customers in Arkansas, Louisiana and Texas. I primarily lead content development for online communications including social media, blog and paid digital. In addition, I worked with many groups across AEP to increase downloads of the SWEPCO mobile app by 160% and provide service to customers on social media.

Shreveport, Louisiana, Us

Oversaw all public relations, social media, merchandising and marketing efforts at the lunar base. By working closely with our team during development, I develop marketing strategies that ensure the success of our apps, films, books and video games. I have a proven track record of success with limited budget and resources: 1.3MM+ apps sold, 32MM+ film views, +200% social reach.

Conceptualized, developed and implemented award-winning social media, content marketing, influencer marketing, website, public relations, and advertising strategies for clients including the Louisiana Office of Tourism, Louisiana Seafood Board, TABASCO and more.

Shreveport, La, Us

ART/COMM 351: Multimedia DesignENGL/COMM 316: Content Strategy

Shreveport, La, Us

Taught 7-9 year olds the basics of digital movie productionincluding writing, acting, shooting and editing during a 4 week camp

Connected Digital Media students with Colorado public good organizations to create civic-minded media and provide students with professional development.

Lakewood, Colorado, Us

Instructed students on designing websites with usability, accessibility and best practices in mind including the importance of web standards, user and cross platform testing, search engine optimization, Flash accessibility standards and user focused design.

Denver, Colorado, Us

Shreveport, La, Us

Oversaw day to day operations, managed staff of 5 and 30 DJʼs, ensured FCC compliance, organized and promoted live music performances via print and web, programmed a weekly 2 hour radio show. Former Music Director.

M.A., Digital Media Studies

B.A., Studio Art, Communications: New Media

Arts Focus