Provide B2B strategy, communications, and marketing services to help businesses increase their visibility, attract and retain customers, and ultimately drive sales and revenue.

Spearheaded the global marketing strategy for a VC-backed B2B robotics and SaaS solution provider. Positioned the company’s state-of-the-art security solutions at the forefront of security, surveillance, and robotic innovation. Oversaw the end-to-end marketing pipeline, from brand development and digital campaigns to events and public relations.

Collaborated with the CEO of a VC-funded SaaS startup to establish the brand's vision and optimal practices for advertising, SEO, marketing automation, PR, social media, lead generation, and event planning strategies.

Reported directly to the CEO of the Americas and led strategy, marketing, advertising, digital, events, PR, crisis communications, internal communications, and executive communications across 18 countries in North and Latin America ($3B in revenue / 133,000 employees / four languages).Managed marketing teams for five separate P&L business divisions (G4S Secure Solutions, Secure Integration, AMAG Technology, Corporate Risk, Compliance & Investigations). Aligned staff in a centralized shared service model to standardize support and brand positioning across North and Latin America.Governed crisis communications and stakeholder response for several highly publicized events (incl. Pulse Nightclub Shooting and an exposé series in USA Today), successfully maintaining a 95%+ customer retention rate.

Reported directly to the CEO; led global marketing, product manufacturing & marketing, fragrance development, and communications for a PE-backed, global B2B scent marketing company.

Reported directly to the President of ADT Commercial; built a 16-member team from scratch to support marketing and advertising for ADT's Commercial division. Directed, mentored, and guided staff to support initiatives targeting B2B customers in marketing, advertising, content development, trade shows, public relations, executive communications, internal communications, and corporate/sports sponsorships.Rebranded ADT Commercial ($3B in revenue) to Tyco Integrated Security in less than nine months; owned total business rebranding including customer support, operations, fleet, real estate & legal. Designed a high-profile, multi-media advertising campaign that included TV, digital, print & out-of-home advertising (billboards, airports, stadiums) and directed a $42M budget.

Appointed to a senior role to construct a robust change management plan for Avaya’s leadership team. Directed internal and executive communications after Avaya acquired Nortel. Worked as a change agent to integrate 6,000 Nortel employees into Avaya's culture, bringing the total employee count to 10,000.

Directed a global team of 35 direct reports and 500+ indirect reports; led teams responsible for sales operations, training, pricing, and account management.

Created an executive sponsorship program for 50+ global accounts, managed a customer advisory board with 20+ C-suite representatives, and oversaw an Executive Briefing Center that showcased solutions.

Assisted production crew with ACC and Monday Night football games as well as the Sugar Bowl 2004; performed Production Assistant duties.

Developed and executed business media relations plans; assisted in strategic message development and tactical execution.

Supported the corporate sponsorship sales team during the 2004-2005 National Hockey League (NHL) lockout. Crafted proposals and pitches and helped the Sales team capture two new sponsorship contracts.

Ranked as one of the top billing paralegals and performers in the firm. Supported lead defense counsel for a trial ranked in the top 10 defense verdicts of 2002. Managed a team of paralegals from different law firms.

Taught all levels of English composition, grammar, and speech. Received “teacher of the month” commendations on six separate occasions. Selected to plan and conduct week-long immersion retreats for corporate leaders from Fortune 500 companies. Performed routine marketing activities for the company and actively recruited new business.

Worked full-time during college at a local real estate firm. Created, designed, and managed the corporate website; conducted computer proficiency courses in Microsoft applications; and coordinated local marketing, advertising, and PR efforts to support the firm's real estate agents.