Digital Strategy: Provide high-quality digital strategy services to a portfolio of key accounts across various sectors including education, hospitality, finance, retail, freight and logistics, advertising, not-for-profits, medical and construction. I have extensive knowledge across digital marketing; PPC, SEO, SEM, landing pages, sales funnels and analytics are second nature to me. Conducting market research and competitor analysis to identify trends and opportunities for differentiation; monitoring website analytics, SEO performance and marketing performance metrics to refine strategies and ensure maximum ROI.SEM & SEO: Develop social media content strategies and calendars, oversee creative development, content creation and budgets, manage website updates and oversee performance tracking and report results to management. Set up and management of Google Ads accounts, LinkedIn advertising and Meta Ads, monitoring budgets and KPIs to align with organisational objectives for the multiple brands.Analytics & Reporting: Use report statistics to influence best-outcome digital activity for future campaigns, new website builds, landing pages and optimisation. Provide guidance, mentorship, and support to all stakeholders, both internal and client-side. The bottom line - increasing brand awareness and driving business growth; increasing conversion rates, follower numbers, online sales and meeting KPIs.

Managed the development and implementation of the business and marketing strategy. Created an annual marketing plan, clear objectives, and campaigns across social media and digital channels. Mentored a Marketing Intern to a Marketing Assistant employee. Contributed to improving the company’s market position and financial performance. Played an instrumental role in designing a new website that applied UI/UX best practices.

Developed marketing plans, content strategies, and editorial calendars for clients across various industries. Collaborated with the sales, marketing, and operations team on the design of marketing collateral in line with their departmental needs. Supported the implementation of campaigns by using various CRM systems and marketing automation platforms.

Responsible for all aspects of the kindergarten’s business operations, database management, administration, policy writing, marketing and budgeting. Tripled the student’s wailing list by leading a rebranding project which entailed a new logo and establishing a website. Organised 3 Annual Open Days from planning events to designing marketing collateral and coordinating resources.