Sarah Anderson Email & Phone Number

Boston, Ma, Us

Pawtucket, Ri, Us

Peppa Pig, Baby Alive and new IP

Pawtucket, Ri, Us

2023-2024: Monopoly, Licensed and Preschool gaming portfolios2022-2023: Kids and Preschool gaming portfolios

Seattle, Wa, Us

Austin, Tx, Us

Mentored MS Marketing students consulting for 7-Eleven, TikTok, Pepsico and Saatva

Austin, Tx, Us

TA for MS Marketing, MS Business Analytics and Texas Evening MBA programs

San Antonio, Tx, Us

Crafted personas, messaging strategy and go-to-market launch plan for new private label personal and household care brand, Field & Future.

New York, New York, Us

Adweek Rising Mentorship Program, an extension of the Adweek Executive Mentor Program, connects rising marketers with successful senior-level marketers to help empower the next generation of diverse marketing talent.

Dublin, Ohio, Us

Developed the brand strategy and brand plans for desserts, including the iconic Frosty product, across 30 countries working with supply chain, operations, innovation and finance teams. Analyzed disparate regional, competitor and trend data to uncover key growth areas and presented marketing and social media plans to grow the business to the Global Leadership Team. Contributed to the launch of KitKat Frosty.

Austin, Tx, Us

In the midst of shopping behavior being disrupted by COVID-19, developed an omnichannel expansion strategy for SkinnyPop and Pirate's Booty brands.

Mississauga, Ontario, Ca

Promoted to lead the Marketing Strategy & Planning function. Responsible for crafting briefs and leading brand, film and media campaign strategies. Collaborated with brand, creative, digital and agencies on campaign execution. Worked directly with CMO to measure and report on marketing department impact and craft strategic roadmaps.

Mississauga, Ontario, Ca

Led extensive global quantitative and qualitative studies, including brand tracking, segmentation, customer experience, creative concept, content testing, and data acquisition efforts to inform C-level strategic decisions, marketing direction and new business viability. Transformed data into insights into strategies, and worked cross-functionally across the business to implement those findings into new products and campaigns. Elected to film selection committee by CEO as voice of the customer. Worked on strategic brand projects including refreshed brand creative and influencer programs. Managed marketing strategy interns and temp support.

Mississauga, Ontario, Ca

Handpicked from department of 50 to relocate to Los Angeles and help establish a Marketing Strategy & Planning function. Responsible for launching and integrating new insights tools, like social listening and an insights community, to provide real-time audience data and marketing analysis to empower decision making. Shepherded the company from a singular, conjectured view of the customer to a portfolio of 100+ studies and congruent data streams. Worked on creation of inaugural Brand Book, helping to define IMAX brand vision, positioning, value and customer.

Mississauga, Ontario, Ca

Planned and executed the IMAX brand relaunch and localized campaign rollout across 40+ countries. Worked as main point of contact for creative agency and graphic designers on strategic and creative development for 30+ brand projects and new business initiatives (including IMAX Private Theatre).

Mississauga, Ontario, Ca

Kingston, Ontario, Ca

TA for Bachelor of Commerce Program

Mississauga, Ontario, Ca

Purchase, New York, Us

Master Of Business Administration - Mba, Brand & Product Management (Stem)

Bachelor Of Commerce - Bcom, Marketing

Exchange Semester, International Marketing

International Baccalaureate Diploma