Sarah Anderson Email and Phone Number
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Sarah Anderson phone numbers
Strategic brand manager with a demonstrated track record of influencing business decisions through data-driven storytelling. Knack for understanding consumer behavior, distilling themes and inspiring brand direction and teams. Passionate about building fan-driven brands that drive measurable results and long-term equity. I have over 10 years of marketing experience across entertainment, CPG and technology brands. I currently lead US brand strategy for a portfolio of brands at Hasbro. Previously, I managed the marketing strategy, research and planning functions at IMAX where I worked on campaigns for 100+ Hollywood blockbusters and built from the ground up an expansive, global insights portfolio. Prior to that, I was responsible for the global roll-out of IMAX's first ever brand campaign across 40+ countries.Experience: Brand management || Marketing strategy || Strategic brand planning || Market research || Consumer insights || Data analysis || Project managementGallup StrengthsFinder Top Themes: Learner, Achiever, Input, Individualization, Arranger
Hasbro
View- Website:
- hasbro.com
- Employees:
- 8053
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Senior Brand Manager, Global Brand Team, GamesHasbroBoston, Ma, Us
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Brand Manager, Us Marketing, Preschool And Fashion PortfolioHasbro Jun 2024 - PresentPawtucket, Ri, UsPeppa Pig, Baby Alive and new IP
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Brand Manager, Us Marketing, GamesHasbro Dec 2022 - Jun 2024Pawtucket, Ri, Us2023-2024: Monopoly, Licensed and Preschool gaming portfolios2022-2023: Kids and Preschool gaming portfolios
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Senior Growth Marketing Specialist, VrboExpedia Group Jun 2022 - Dec 2022Seattle, Wa, Us -
Mentor, Marketing Intelligence CapstoneTexas Mccombs School Of Business Jan 2022 - May 2022Austin, Tx, UsMentored MS Marketing students consulting for 7-Eleven, TikTok, Pepsico and Saatva -
Graduate Teaching Assistant, Marketing AnalyticsTexas Mccombs School Of Business Sep 2021 - Feb 2022Austin, Tx, UsTA for MS Marketing, MS Business Analytics and Texas Evening MBA programs
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Mba ConsultantH-E-B Sep 2021 - Nov 2021San Antonio, Tx, UsCrafted personas, messaging strategy and go-to-market launch plan for new private label personal and household care brand, Field & Future. -
2021 Adweek Rising MenteeAdweek Jun 2021 - Sep 2021New York, New York, UsAdweek Rising Mentorship Program, an extension of the Adweek Executive Mentor Program, connects rising marketers with successful senior-level marketers to help empower the next generation of diverse marketing talent. -
International Brand Management Mba InternThe Wendy'S Company Jun 2021 - Aug 2021Dublin, Ohio, UsDeveloped the brand strategy and brand plans for desserts, including the iconic Frosty product, across 30 countries working with supply chain, operations, innovation and finance teams. Analyzed disparate regional, competitor and trend data to uncover key growth areas and presented marketing and social media plans to grow the business to the Global Leadership Team. Contributed to the launch of KitKat Frosty. -
Mba ConsultantAmplify Snack Brands Sep 2020 - Dec 2020Austin, Tx, UsIn the midst of shopping behavior being disrupted by COVID-19, developed an omnichannel expansion strategy for SkinnyPop and Pirate's Booty brands. -
Senior Manager, Marketing Strategy & PlanningImax May 2018 - Jun 2020Mississauga, Ontario, CaPromoted to lead the Marketing Strategy & Planning function. Responsible for crafting briefs and leading brand, film and media campaign strategies. Collaborated with brand, creative, digital and agencies on campaign execution. Worked directly with CMO to measure and report on marketing department impact and craft strategic roadmaps. -
Associate Manager, Marketing Strategy & PlanningImax Jan 2016 - Apr 2018Mississauga, Ontario, CaLed extensive global quantitative and qualitative studies, including brand tracking, segmentation, customer experience, creative concept, content testing, and data acquisition efforts to inform C-level strategic decisions, marketing direction and new business viability. Transformed data into insights into strategies, and worked cross-functionally across the business to implement those findings into new products and campaigns. Elected to film selection committee by CEO as voice of the customer. Worked on strategic brand projects including refreshed brand creative and influencer programs. Managed marketing strategy interns and temp support.
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Coordinator, Marketing Strategy & PlanningImax Nov 2013 - Dec 2015Mississauga, Ontario, CaHandpicked from department of 50 to relocate to Los Angeles and help establish a Marketing Strategy & Planning function. Responsible for launching and integrating new insights tools, like social listening and an insights community, to provide real-time audience data and marketing analysis to empower decision making. Shepherded the company from a singular, conjectured view of the customer to a portfolio of 100+ studies and congruent data streams. Worked on creation of inaugural Brand Book, helping to define IMAX brand vision, positioning, value and customer.
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Coordinator, Global Brand MarketingImax Sep 2012 - Oct 2013Mississauga, Ontario, CaPlanned and executed the IMAX brand relaunch and localized campaign rollout across 40+ countries. Worked as main point of contact for creative agency and graphic designers on strategic and creative development for 30+ brand projects and new business initiatives (including IMAX Private Theatre).
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Global Brand Marketing InternImax May 2012 - Aug 2012Mississauga, Ontario, Ca
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Teaching Assistant, Introduction To MarketingQueen'S School Of Business Jan 2012 - Apr 2012Kingston, Ontario, CaTA for Bachelor of Commerce Program -
Theatre Marketing InternImax Jul 2011 - Aug 2011Mississauga, Ontario, Ca
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Marketing AnalystPepsico May 2010 - Sep 2010Purchase, New York, Us
Sarah Anderson Skills
Sarah Anderson Education Details
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Texas Mccombs School Of BusinessBrand & Product Management (Stem) -
Queen'S UniversityMarketing
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University Of SydneyInternational Marketing
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Branksome HallInternational Baccalaureate Diploma
Frequently Asked Questions about Sarah Anderson
What company does Sarah Anderson work for?
Sarah Anderson works for Hasbro
What is Sarah Anderson's role at the current company?
Sarah Anderson's current role is Senior Brand Manager, Global Brand Team, Games.
What is Sarah Anderson's email address?
Sarah Anderson's email address is sd****@****sta.com
What is Sarah Anderson's direct phone number?
Sarah Anderson's direct phone number is +121374*****
What schools did Sarah Anderson attend?
Sarah Anderson attended Texas Mccombs School Of Business, Queen's University, University Of Sydney, Branksome Hall.
What are some of Sarah Anderson's interests?
Sarah Anderson has interest in Animal Welfare, Arts And Culture, Health.
What skills is Sarah Anderson known for?
Sarah Anderson has skills like Marketing, Social Media Marketing, Social Media, Facebook, Customer Service, Powerpoint, Advertising, Time Management, Microsoft Excel, Marketing Strategy, Social Networking, Microsoft Word.
Who are Sarah Anderson's colleagues?
Sarah Anderson's colleagues are Ca Pragati Baheti, Yesenia Martinez, Carlos Mendieta, Matthew Shoaff, Rosana Mara Batista, Tara Strong, Mélanie Martin.
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