Sarah Griffin Email & Phone Number

St Ann, Missouri, Us

Adelphi, Maryland, Us

Vevey, Ch

Louisville, Ky, Us

Oversee vision, strategy, and roadmap for internal communications and engagement to 18 global business units operating 20,000 company and franchise restaurants around world, collaborating closely with c-suite leadership on strategic business priorities. Develop and manage a cohesive, one voice, multi-platform communications approach that drives culture, brand engagement, strategy awareness and organizational effectiveness across the KFC global organization. Key Achievements:• Led global launch of Add Hope, KFC’s corporate social responsibility brand, and coordinated 2015 and 2016 campaigns with 18 global markets.• Co-led development and rollout of KFC's first-ever “Crisis College” two-day training session to prepare 250 international leaders to prevent, mitigate and recover from brand-damaging crisis scenarios. • Developed strategy and campaign to embed new brand purpose across organization. • Oversaw cross-functional launch of new company-wide digital tools, including Sharepoint intranet site, internal social media platform and new webcasting format. • Managed creative direction and messaging for KFC’s global bi-annual, $4 million budget franchise convention for 600+ franchisees.• Managed significant organizational change communications strategy: reduction of G&A, significant re-franchising of restaurants and headcount reductions. • Partnered with HR to develop rollout plan of character building training program, Heartstyles, to 17 markets, including to restaurant general managers. Certified as program facilitator.

Plano, Tx, Us

Led internal marketing and communications strategy to 150 franchise organizations, 6,100 restaurants, and 300 above-restaurant corporate employees. Recruited and hired high-performing team of five communications professionals. Key Achievements:• Implemented new processes and tools to formalize and brand communications, driving messaging consistency and promoting greater engagement in business strategy. • Defined new approach to community engagement and rolled out volunteerism platform.• Led development of in-restaurant digital communications tool designed to drive team member engagement and reinforce key performance metrics.• Oversaw creative concept, messaging and logistics for key franchise meetings with 300+ attendees. • Partnered with HR on development of branding and marketing for new training platforms and programs (AMP, LEAD and Pizza Hut Academy). • Directed messaging strategy and implementation for significant organizational change actions. • Sold in to leadership business case for creation of new digital communications platform to facilitate sharing information with employees, restaurants, and franchisees. • Re-positioned communications team as strategic partner to leadership team.

Plano, Tx, Us

Led cross-functional teams through development, testing, and launch of new limited-time offer (LTO) products and sales-driving promotions, developing product positioning and overseeing creation of breakthrough, insight-driven advertising and creative.

Plano, Tx, Us

Oversaw local marketing efforts to promote openings of new WingStreet restaurants, including development of POP, media materials, and promotional kits.

Plano, Tx, Us

Led primary and secondary consumer research process for development, testing, and launch of new and existing products. Collaborated closely with brand marketing team, sharing insights and recommendations designed to shape consumer targeting, product positioning and advertising.

Washington, District Of Columbia, Us

Secured media coverage for national children’s literacy organization with $32,000,000 budget in local, national, and trade outlets, including Parents, Better Homes & Gardens and Education Week. Developed comprehensive media evaluation database and implemented quarterly reporting methodology for senior staff of five. Provided media training and technical assistance to national network of 2,000 RIF coordinators, including creation of toolkit to facilitate partnerships between local RIF programs and corporate sponsors.

Us

Created and managed development of promotional materials, instructional texts and website content for online pen pal and mentoring nonprofit with 1,000 local volunteers.

New York City, New York, Us

Supported clients such as government agencies, nonprofits and corporate entities, managing projects in media relations, materials creation and communications strategy. Managed media outreach as part of corporate image campaign for Bridgestone/Firestone. Developed partner recruitment toolkit for communities participating in Project Impact for the Federal Emergency Management Agency.

Arlington, Va, Us

Assisted college students in developing, designing, financing, and launching independent campus newspapers.

Master'S, Integrated Marketing Communication At Medill

Bachelor'S, Journalism At The Honors Tutorial College