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Strategic program leader and marketer with with 10+ years experience spearheading go-to-market initiatives. I enjoy partnering with senior leadership and cross-functional teams to translate ideas into programs through meticulous planning and execution. With experience across sales, product marketing, and program management, I have a deep understanding of how to craft GTM strategies that turn opportunities into customers. As an alum of several high-growth, global organizations, I have a proven track record of managing complex projects and steering cross-functional teams towards a common goal.
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Product Marketing LeadNorthbeamAustin, Tx, Us -
Senior Strategic Program ManagerMntn Jun 2023 - PresentAustin (Remote) , Texas, UsBuild, launch, and iterate on business-critical strategic programs. Responsible for driving GTM for new sales channels, building 200+ partner ecosystem, and leading other high-priority initiatives that drive company revenue. -
Vertical Go-To-Market LeadAmazon Aug 2021 - Jun 2023Seattle, Wa, UsOwned GTM strategy for Education, the largest vertical by revenue (>40%) for Amazon Business. Acted as subject matter expert for all vertical marketing by guiding Email, Paid, Social, and Storefront Marketing teams on customer personas, product positioning, and industry trends. Managed end-to-end content production process and annual vendor budget. -
Go-To-Market Program ManagerTiktok Aug 2020 - Aug 2021Los Angeles, California, UsAs a founding member of TikTok’s Sales Enablement team, owned relationship with SMB and Mid-Market sales orgs. Worked 1:1 with VP of Sales to educate sellers on products and influence pitch strategy, successfully deploying GTM programs such as “Ace the Auction” to improve core platform adoption metrics. -
Global Marketing Manager, Sales ProgramsMeta Apr 2019 - Aug 2020Menlo Park, Ca, UsOwned strategic programs aimed at mid-market advertisers. Excelled at bundling solutions into clear, articulate narratives to drive product adoption, directly translating to additional revenue. Built global processes and managed comms between central and regional marketing teams, creating a culture of international collaboration to deliver better programs to our stakeholders worldwide. -
Mid Market Account Manager- Ecommerce, North AmericaMeta Jan 2018 - Apr 2019Menlo Park, Ca, UsManaged a book of eCommerce advertisers, delivering over $70M USD annually and consistently exceeding quota by +10%. Identified, created and delivered full-funnel, measurable Facebook and Instagram marketing strategies for advertisers.
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Enterprise Csm- Retail, Australia & New ZealandMeta Jun 2016 - Dec 2017Menlo Park, Ca, UsManaged a book of global Retail & QSR advertisers, delivering over $20M AUD annually. Produced case study for global Collection product launch, aiding go to market efforts.
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Mid Market Account Manager- Media & Publishing, North AmericaMeta Sep 2014 - Jun 2016Menlo Park, Ca, UsManaged a book of Entertainment & Media partners, delivering over $80M USD annually. Excelled in driving revenue with average 20% QoQ growth. Defined strategy for emerging Online Publishing vertical, crafting industry playbook and mentoring new team members to exponentially grow market share.
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Content Marketing StrategistTexas Instruments Feb 2014 - Aug 2014Dallas, Tx, UsDefined and implemented the official digital voice & strategy for TI community blogs. Tracked performance using Google Analytics and aligned with search team to maximize SEO performance of blog posts through strategic content, tags and keywords. -
Communications AssistantDarrell K Royal Research Fund For Alzheimer'S Disease Jul 2013 - Dec 2013
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Concert Marketing InternC3 Presents Jan 2013 - Dec 2013Austin, Texas, Us -
Social Media Marketing InternRestaurant Freedom Jan 2012 - May 2012
Sarah Dixon Skills
Sarah Dixon Education Details
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Texas Mccombs School Of BusinessMaster Of Business Administration - Mba -
The University Of Texas At AustinBusiness Foundations Program
Frequently Asked Questions about Sarah Dixon
What company does Sarah Dixon work for?
Sarah Dixon works for Northbeam
What is Sarah Dixon's role at the current company?
Sarah Dixon's current role is Product Marketing Lead.
What is Sarah Dixon's email address?
Sarah Dixon's email address is sa****@****ook.com
What is Sarah Dixon's direct phone number?
Sarah Dixon's direct phone number is +151236*****
What schools did Sarah Dixon attend?
Sarah Dixon attended Texas Mccombs School Of Business, The University Of Texas At Austin.
What are some of Sarah Dixon's interests?
Sarah Dixon has interest in Traveling, Music, Adventurous Eating, Concert Going.
What skills is Sarah Dixon known for?
Sarah Dixon has skills like Social Media, Social Media Marketing, Facebook, Marketing, Marketing Strategy, Blogging, Public Relations, Advertising, Press Releases, Wordpress, Event Planning, Editing.
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