Sarah Finch Email & Phone Number

Columbus, Oh, Us

• Responsible for developing and implementing ReserveBar’s marketing strategy across all owned and operated platforms. • Create project briefs and campaign roadmaps to guide the implementation of successful internal campaigns.• Develop customer messaging strategies that align with an overarching brand storytelling approach.• Partner with the growth and retention leads and the creative team to integrate brand stories into marketing campaigns with cohesive content plans across all… Show more • Responsible for developing and implementing ReserveBar’s marketing strategy across all owned and operated platforms. • Create project briefs and campaign roadmaps to guide the implementation of successful internal campaigns.• Develop customer messaging strategies that align with an overarching brand storytelling approach.• Partner with the growth and retention leads and the creative team to integrate brand stories into marketing campaigns with cohesive content plans across all channels and storefronts.• Maintain yearly marketing calendars for all internal deliverables with upcoming campaigns, tentpoles and launches. • Establish processes and efficiencies in Asana, ensuring internal teams have organized project workflows.• Collaborate with the sales team to develop tactical approaches to accomplish both the goals and objectives of suppliers through paid marketing and brand campaigns.• Manage suppliers marketing spend across all channels to ensure proper execution and strategic implementation. Show less

• Supported the Marketing Manager in developing a marketing strategy for Westmont's Extended Stay portfolio. • Managed and monitored the brand’s marketing campaigns, social media strategy, Google listings, and reputation management.• Supported sales team by maintaining a consistent brand image through design of promotional materials.• Designed various assets for marketing channels and content for email campaigns and newsletters.• Analyzed data and metrics for individual email… Show more • Supported the Marketing Manager in developing a marketing strategy for Westmont's Extended Stay portfolio. • Managed and monitored the brand’s marketing campaigns, social media strategy, Google listings, and reputation management.• Supported sales team by maintaining a consistent brand image through design of promotional materials.• Designed various assets for marketing channels and content for email campaigns and newsletters.• Analyzed data and metrics for individual email campaigns. • Provided reporting and recommendations for new and existing campaigns, including trigger messaging and A/B testing.• Managed Google content updates to increase SEO and work with brand partners to ensure changes. • Maintained relationships with customer success agencies to ensure alignment on the brand’s tone and marketing tactics. Show less

New Albany, Ohio

• Conducted direct digital testing and validation for email, on site, and push messaging.• Supported email and on site team leads to execute multi-channel marketing strategies and campaigns.• Partnered with analytics and personalization team leads to test methodologies and parallels across similar use cases for personalization rollout plans. • Participated in future test ideations by contributing knowledge of customer data and insights to aid in developing future campaign… Show more • Conducted direct digital testing and validation for email, on site, and push messaging.• Supported email and on site team leads to execute multi-channel marketing strategies and campaigns.• Partnered with analytics and personalization team leads to test methodologies and parallels across similar use cases for personalization rollout plans. • Participated in future test ideations by contributing knowledge of customer data and insights to aid in developing future campaign strategies.• Communicated and presented data findings to cross-functional partners and made recommendations based off insights.• Created briefs and wireframes to present relevant test ideas and ad hoc projects to stakeholders. Show less

Columbus, Ohio Area

• Designed social media content for Red Roof's extended stay portfolio and developed a content calendar based on occupancy needs and hospitality trends.• Managed social media assets through Sprout Social and scheduled and executed social media campaigns.• Analyzed and reported social media data and KPIs to team members and key stakeholders and suggested strategic ways to improve strategy.• Supported the Brand Content Manager in Search Engine Optimization (SEO) and Google Analytics… Show more • Designed social media content for Red Roof's extended stay portfolio and developed a content calendar based on occupancy needs and hospitality trends.• Managed social media assets through Sprout Social and scheduled and executed social media campaigns.• Analyzed and reported social media data and KPIs to team members and key stakeholders and suggested strategic ways to improve strategy.• Supported the Brand Content Manager in Search Engine Optimization (SEO) and Google Analytics improvements.• Wrote, implemented, and published content updates to the hotels property landing pages and maintained their reputation management. Show less

Columbus, Ohio Area

• Assisted Marketing Manager with execution of direct, multi-channel marketing campaigns. • Managed schedules for ongoing projects, including the creation, proofing, and art delivery timelines.• Assisted with the upload of new and existing creative to marketing portals for client approval.• Provided accurate client artwork to the production team and tracked campaign approvals and changes. • Created and managed campaign data spreadsheets with changes or requirements from clients… Show more • Assisted Marketing Manager with execution of direct, multi-channel marketing campaigns. • Managed schedules for ongoing projects, including the creation, proofing, and art delivery timelines.• Assisted with the upload of new and existing creative to marketing portals for client approval.• Provided accurate client artwork to the production team and tracked campaign approvals and changes. • Created and managed campaign data spreadsheets with changes or requirements from clients during proofing stages.Updated marketing database with client information and other creative elements required for creative execution. Show less

Columbus, Ohio Area

North Myrtle Beach, South Carolina Area