Sarah D’Arcy Email & Phone Number

Sydney, NSW, AU

Sydney, Australia

• Responsible for ensuring all marketing and communications activities support Central and Eastern Sydney PHN’s vision, goals, values and strategic direction.Key responsibilities include:
• Leading the Marketing and Communications team (4 direct reports)
• Developing and implementing the organisation’s communications plan
• Developing all promotional materials and publications such as the Annual Report, weekly e-newsletters and quarterly print magazine
• Managing the CESPHN website and ensuring content is kept accurate and up-to-date
• Managing CESPHN’s CRM (Salesforce) and ensure it is functioning effectively to meet the needs of staff

Sydney, Australia

• Responsible for ensuring all marketing and communications activities, as well as all CPD activities, support Central and Eastern Sydney PHN’s vision, goals, values and strategic direction. CESPHN provides a range of.
• Managing the CPD Team Leader who is responsible for a team of 7 people
• Working collaboratively with key partners to deliver didactic education, small group learning and multidisciplinary activities to address identified needs of the workforce and communicate changes in healthcare
• Overseeing the implementation of CESPHN’s CPD program, including event management, stakeholder engagement and reporting requirements

Sydney, Australia

• Led the marketing and communications function and was responsible for the development, planning and execution of the annual marketing plan and calendar. Key responsibilities included managing offline marketing spend.
• Developed marketing strategy and target audience personas
• Developed annual marketing calendar and executed weekly and fortnightly promotions, increasing foot traffic and sales
• Managed first national TV campaign which led to significant increase in sales
• Increased branded traffic to the website as a result of offline advertising spend and public relations success
• Managed partnerships with brands such as lululemon and Luna Park to create positive brand awareness and credibility

• In the role of Account Director, Sarah managed a pool of her own clients while working on campaign strategy across the agency and all aspects of new business. Alongside WordStorm's Managing Director, she was.
• Managed the external communications for large clients such as a global in-home care company for several years
• Secured high-profile speaking opportunities for my Managing Director at a range of conferences, expos and co-working spaces
• Ran regular Media Training workshops for high-profile organisations
• Represented WordStorm PR at several expos across Sydney
• Supported the Managing Director in broadening service offering

Sarah has managed a diverse range of accounts including Blunt Umbrellas, Home Instead Senior Care, Vitality Brands (Well Naturally, AntiOx, Chillax, Derma e, Cancer Council), The Australian College of Physical Education, The Australian Institute of Applied Sciences, Martin College, The Vege Chip Company, Drive Yello, Platform72, Koolaman Designs, Table of.

In the role of Sales, PR & Marketing Coordinator, Sarah was responsible for coordinating all PR and media inquiries for OTTO MODE and Timeless by Vannessa Tong. She managed the official OTTO MODE blog and drove the social media presence. She developed press kits and organised events such as the FACE Fashion show where OTTO MODE showcased its Winter range.

Master Of Media Practice, Public Relations And Journalism

Activities and Societies: Social Director of the Fine Arts Society (2008-2010)

Bachelor Of Arts, Art History And Film Studies

Activities and Societies: Member of St Andrews College (2007-2009); Social Director of the Fine Arts Society (2008-2010)

Education record