Sarah D’Arcy Email & Phone Number

Sydney, Nsw, Au

Sydney, Australia

Responsible for ensuring all marketing and communications activities support Central and Eastern Sydney PHN’s vision, goals, values and strategic direction.Key responsibilities include:• Leading the Marketing and Communications team (4 direct reports)• Developing and implementing the organisation’s communications plan• Developing all promotional materials and publications such as the Annual Report, weekly e-newsletters and quarterly print magazine• Managing the CESPHN website and ensuring content is kept accurate and up-to-date• Managing CESPHN’s CRM (Salesforce) and ensure it is functioning effectively to meet the needs of staff• Driving CESPHN’s public relations plan and developing media statements and releases• Developing presentations for CEO and Board Members• Managing the marketing budget• Managing the organisation’s social media presence across Twitter, Facebook, LinkedIn and YouTube• Marketing and management of events such as annual Rethinking Mental Health forum• Internal communications• Member of Reconciliation Action Plan Working Group, Policy Working Group, Strategic Plan 2019-21 Working Group, Induction Working Group, Salesforce Innovation Group and Staff Recognition Awards Working Group• Chair of CESPHN's Social Committee 2018-19Primary health networks (PHNs) support primary care in Australia through practice improvement, local health system integration and the commissioning of health services in the community that address identified gaps and local priorities. CESPHN's vision is better health and wellbeing of the people who live and work across our region. We are committed to investing in strategies that will contribute to individual and population health outcomes including fewer preventable deaths and hospitalisations, reduced health risks and health inequities and more prevention behaviours. The CESPHN region stretches from Strathfield to Sutherland, east to the coastline, and includes Lord Howe Island and Norfolk Island.

Sydney, Australia

Responsible for ensuring all marketing and communications activities, as well as all CPD activities, support Central and Eastern Sydney PHN’s vision, goals, values and strategic direction. CESPHN provides a range of educational activities for general practitioners, allied health professionals and practice staff. Education focuses on relevant clinical and practice support areas in general practice, allied health, network related projects as well as considering the health profile of the local community. This is known as Continuous Professional Development (CPD).Key responsibilities are listed below, with the addition of:• Managing the CPD Team Leader who is responsible for a team of 7 people• Working collaboratively with key partners to deliver didactic education, small group learning and multidisciplinary activities to address identified needs of the workforce and communicate changes in healthcare • Overseeing the implementation of CESPHN’s CPD program, including event management, stakeholder engagement and reporting requirements

Sydney, Australia

Led the marketing and communications function and was responsible for the development, planning and execution of the annual marketing plan and calendar. Key responsibilities included managing offline marketing spend, driving public relations and influencer marketing, developing all branded and sales-focused EDMs, managing all brand creative and collateral (across digital and print), launching new product ranges, local area marketing for all showrooms and generating partnerships and cross-promotional opportunities.Matt Blatt is one of Australia’s most creative and innovative retail businesses. It has 14 showrooms across Sydney, Melbourne, Brisbane, Gold Coast, Adelaide and Canberra and a robust online store. Matt Blatt is the go-to destination for discerning design fans and lovers of eclectic furniture and homewares.Key Achievements:• Developed marketing strategy and target audience personas• Developed annual marketing calendar and executed weekly and fortnightly promotions, increasing foot traffic and sales• Managed first national TV campaign which led to significant increase in sales • Increased branded traffic to the website as a result of offline advertising spend and public relations success• Managed partnerships with brands such as lululemon and Luna Park to create positive brand awareness and credibility• Launched three new showrooms across Melbourne and Sydney• Secured feature articles about the Matt Blatt brand story in media outlets such as News.com.au, Sydney Morning Herald and ABC TV• Developed and executed influencer marketing strategy leading to social media exposure from well-regarded Australian influencers• Developed brand videos for use across website, PR and social media• Implemented system for reporting success of offline media spend• Launched Home Styling service across all Matt Blatt showrooms• Managed partnership with House Rules leading to significant national exposure which increased foot traffic to all showrooms

In the role of Account Director, Sarah managed a pool of her own clients while working on campaign strategy across the agency and all aspects of new business. Alongside WordStorm's Managing Director, she was responsible for all new business development and campaign strategy as well as driving WordStorm's marketing and managing the team.Key Achievements:• Managed the external communications for large clients such as a global in-home care company for several years• Secured high-profile speaking opportunities for my Managing Director at a range of conferences, expos and co-working spaces• Ran regular Media Training workshops for high-profile organisations• Represented WordStorm PR at several expos across Sydney• Supported the Managing Director in broadening service offering • Had six months of Executive Coaching to enhance leadership skills• Presented two workshops at a client’s annual conference to educate franchisees on the value of PR• Developed key documents that have been integral in securing new business such as agency credentials, proposals, partnership agreements• Was integral in reaching unprecedented monthly turnover goals

Sarah has managed a diverse range of accounts including Blunt Umbrellas, Home Instead Senior Care, Vitality Brands (Well Naturally, AntiOx, Chillax, Derma e, Cancer Council), The Australian College of Physical Education, The Australian Institute of Applied Sciences, Martin College, The Vege Chip Company, Drive Yello, Platform72, Koolaman Designs, Table of Plenty, SlimPasta, Destin Sparks, Wakakirri Arts Festival, The Art of Conversation, Kurrajong Kitchen, Snazzy Baby, Seven Wonders, Holiday Trading & Co, Spectrum Science & Beauty, Cirque Africa, Liverpool St, The Next Pair, Ties 'n' Cuffs, Stephen Joseph Gifts, Blue Bowl Brown Sugar, Gifterati, Simply Clean, Fressure Foods, Essenzza Health, Physio Gym Physiotherapy, Baby Mum-Mum, Phantasya, InDepth Cases, Tanya Bartolini, Little Quacker, Not in Shops, Souls Thongs, 50 Shades of Chocolate, Picster, SweetLife, Netfleet, Get Qualified Australia, OzTantra, LittleSings, VOID Watches, Kulcar, Beach St Tanning, Megan Adams Fine Art, The Wealth Tutor, Uppy and Hands Across The Water.In this role, Sarah was responsible for campaign strategy, proactive media pitching, reactive media management, social media management, content creation, media monitoring, reporting, event management and budget management.

In the role of Sales, PR & Marketing Coordinator, Sarah was responsible for coordinating all PR and media inquiries for OTTO MODE and Timeless by Vannessa Tong. She managed the official OTTO MODE blog and drove the social media presence. She developed press kits and organised events such as the FACE Fashion show where OTTO MODE showcased its Winter range and assisted on photoshoots.In regards to sales, Sarah managed existing accounts and presented ranges to new accounts. She provided agency support with media, sales tools, look books and stock for both labels.

Master Of Media Practice, Public Relations And Journalism

Activities and Societies: Social Director of the Fine Arts Society (2008-2010)

Bachelor Of Arts, Art History And Film Studies

Activities and Societies: Member of St Andrews College (2007-2009); Social Director of the Fine Arts Society (2008-2010)

Education record