Sarah Hoffmann Email & Phone Number

Boise, ID, US

Provide consulting/fractional CMO solutions and Brand/Marketing/Digital, eCommerce and Strategy consulting services to Consumer Brands, Founders and Financial Owners within the Direct-To-Consumer (DTC) market. Select engagements:- Advisor/Investor: Heavys (heavys.com)- Interim CMO and Head of International and Amazon: GLD (gld.com)- Consulting CMO: Jenny.

Chicago, IL, US

Quickly implemented an enhanced brand and customer positioning, introduced a new marketing strategy, restructured the team, and optimized digital channels, driving 67% growth in new clients with a 70% reduction in customer acquisition costs (CAC) within six months. Successfully launched Chapter's first flagship location in the highly competitive medspa.

Miami, Florida, US

Established marketing process/organization structure and expanded capabilities in the areas of nimble content creation, digital media optimization, eCommerce experimentation/CRO, targeted customer communications and channel diversification, driving 38% year-over-year profitable growth and positioning the brand for a future sale.

Carlsbad, CA, US

Spearheaded the shift to an online operating model and revamped advertising strategies during COVID, achieving 10% revenue growth while significantly reducing customer acquisition costs (CAC).

Irvine, California, US

Established marketing strategy/organization structure and developed innovative beauty marketing campaigns, cutting-edge data strategies and the brand's expansion into eCommerce, playing a key role in Drybar's successful sale to Helen of Troy. Exited at transaction close.

New York, New York, US

Established a customer-centric marketing strategy and team structure, implemented data-driven tools and marketing testing, expanded digital media capabilities and revamped customer loyalty programs/communications that resulted a shift to more accretive online and in-store marketing activities.

New York, NY, US

Managed brand transformation and profit acceleration consulting engagements for premier fashion and founder-led brands.

New York, NY, US

Directed eCommerce expansion and conducted a comprehensive brand review, contributing to Nike's strategic decision to divest Cole Haan and secure a substantial return on their investment.

Boston, MA, US

Developed the business plan and oversaw the execution of Converse's direct-to-consumer (DTC) expansion into specialty retail stores in the U.S. (Boston, NYC) and international markets.

Boston, MA, US

Led strategies and oversaw execution for an industry-defining apparel launch with Target Corporation and a premium collaboration with John Varvatos, while establishing Converse's NYC apparel operations.

Boston, MA, US

Played a key role in the turnaround and sale of Converse to Nike, Inc., achieving a 98% return on invested capital within the first year. Contributed across multiple functions, including brand strategy, financial planning & analysis, investor relations, and post-acquisition integration.

Irving, Texas, US

Led financial planning, analysis, and customer pricing for the $33B Pharma division. Established advanced business intelligence systems, implemented analytics tools, and introduced customer compliance programs, driving accretive profit growth

Worldwide, OO

Managed corporate and field audits, back-office consolidation consulting projects, and merger and acquisition initiatives for two of Deloitte's largest clients, Safeway Inc. and McKesson Inc.