Provide consulting/fractional CMO solutions and Brand/Marketing/Digital, eCommerce and Strategy consulting services to Consumer Brands, Founders and Financial Owners within the Direct-To-Consumer (DTC) market. Select engagements:- Advisor/Investor: Heavys (heavys.com)- Interim CMO and Head of International and Amazon: GLD (gld.com)- Consulting CMO: Jenny Craig (jennycraig.com)- Advisor/Mentor: Human Improvement (buyhi.co)- Brand/Business Strategy Consultant: Warehouse UK (warehousefashion.com)- Brand/Business Strategy Consultant: Hunter Boots (hunterboots.com)- Exec Consultant: Apax Partners acquisition of Cole Haan from Nike, Inc. (colehaan.com)- Brand/Business Strategy Consultant: PVH Corp Brand Review (ghbass.com)Key areas of focus:- High Impact Content and Media Guidance (Nimble Social Media, Advertising and Customer Communications)- Creative Ideation and Content Creation- Digital Performance Marketing: Google, Meta, TikTok, YouTube, Amazon (Paid Search, Organic Search, Paid Social)- eCommerce Conversion Rate Optimization and Testing- Acquisition/Retention Strategy and Audience Expansion- Marketing Analytics Framework- Brand/Customer Positioning and Storytelling- Marketing Effectiveness incl. Organization Structure Assessment and Development- Multi-Year Brand/Business Growth Plan and Financial ModelBlack Ink Commerce was combined with the former Hoffmann Strategy

Quickly implemented an enhanced brand and customer positioning, introduced a new marketing strategy, restructured the team, and optimized digital channels, driving 67% growth in new clients with a 70% reduction in customer acquisition costs (CAC) within six months. Successfully launched Chapter's first flagship location in the highly competitive medspa market, Chicago, rapidly increasing brand awareness in the city and regional halo markets, and delivering efficient new client acquisition through impactful content and highly effective digital/store media.

Established marketing process/organization structure and expanded capabilities in the areas of nimble content creation, digital media optimization, eCommerce experimentation/CRO, targeted customer communications and channel diversification, driving 38% year-over-year profitable growth and positioning the brand for a future sale.

Spearheaded the shift to an online operating model and revamped advertising strategies during COVID, achieving 10% revenue growth while significantly reducing customer acquisition costs (CAC).

Established marketing strategy/organization structure and developed innovative beauty marketing campaigns, cutting-edge data strategies and the brand's expansion into eCommerce, playing a key role in Drybar's successful sale to Helen of Troy. Exited at transaction close.

Established a customer-centric marketing strategy and team structure, implemented data-driven tools and marketing testing, expanded digital media capabilities and revamped customer loyalty programs/communications that resulted a shift to more accretive online and in-store marketing activities.

Managed brand transformation and profit acceleration consulting engagements for premier fashion and founder-led brands.

Directed eCommerce expansion and conducted a comprehensive brand review, contributing to Nike's strategic decision to divest Cole Haan and secure a substantial return on their investment.

Developed the business plan and oversaw the execution of Converse's direct-to-consumer (DTC) expansion into specialty retail stores in the U.S. (Boston, NYC) and international markets.

Led strategies and oversaw execution for an industry-defining apparel launch with Target Corporation and a premium collaboration with John Varvatos, while establishing Converse's NYC apparel operations.

Played a key role in the turnaround and sale of Converse to Nike, Inc., achieving a 98% return on invested capital within the first year. Contributed across multiple functions, including brand strategy, financial planning & analysis, investor relations, and post-acquisition integration.

Led financial planning, analysis, and customer pricing for the $33B Pharma division. Established advanced business intelligence systems, implemented analytics tools, and introduced customer compliance programs, driving accretive profit growth

Managed corporate and field audits, back-office consolidation consulting projects, and merger and acquisition initiatives for two of Deloitte's largest clients, Safeway Inc. and McKesson Inc.