Sarah Kenney Email & Phone Number

Frederick, Maryland, Us

Executive team member for an online personal loan (Credit Direct) and affiliated debt resolution/relief services provider (American Credit Card Solutions). Responsible for overseeing the organization's marketing and customer journey strategy for both companies. Leader of a remote marketing team of three and department manager of cross-functional projects and martech stack.• Defined the organization's marketing strategy, including brand and market development, multimedia content approach, marketing tech stack, and multi-channel paid advertising plan.• Transitioned organization from 100% external agency support to in-house marketing team including design of team structure, job roles, and recruitment. Direct reports include Digital Marketing Specialist and Graphic Designers.• Diversified lead acquisition and monetization sources from direct mail to incorporate digital marketing channels (search, display, social, email) and affiliate partnerships.• Awarded "Best Companies to Watch" by Best Company two consecutive years (2022 to 2023).

Frederick, Maryland, Us

Executive team member for an online personal loan (Credit Direct) and affiliated debt resolution/relief services provider (American Credit Card Solutions). Responsible for overseeing the organization's marketing and customer journey strategy for both companies. Leader of a remote marketing team of three and department manager of cross-functional projects and martech stack.• Defined the organization's marketing strategy, including brand and market development, multimedia content approach, marketing tech stack, and multi-channel paid advertising plan.• Transitioned organization from 100% external agency support to in-house marketing team including design of team structure, job roles, and recruitment. Direct reports include Digital Marketing Specialist and Graphic Designers.• Diversified lead acquisition and monetization sources from direct mail to incorporate digital marketing channels (search, display, social, email) and affiliate partnerships.• Awarded "Best Companies to Watch" by Best Company two consecutive years (2022 to 2023).

Germantown, Md, Us

Spearheaded strategic initiatives that expand the marketing capabilities and digital presence of the HughesNet retailer network. Drive retail partner sales and engagement by increasing the effectiveness of channel marketing efforts, programs, and education. • Constructed a new digital advertising and SEO lead generation program for retailer websites increasing visitor traffic by 119% on average. Partnered remotely with a digital advertising agency to establish advertising packages and pricing, create assets, purchase media, engage with retailers, and optimize campaign performance. • Proved the value of digital advertising to recruit HughesNet retailers. Managed a highly successful campaign that increased the total number of new retailers from digital channels by 611% and generated a 1582% lift in online leads over the prior year. • Conceptualized a field marketing program that provides localized multichannel campaigns on behalf of Premier HughesNet Authorized Retailers. Designed the overall process and approach for consultative planning and budgeting, targeting, tactical execution, and management of marketing campaigns. • Created Retailer Marketing 101 guide and campaign planning worksheet providing retail partners with a comprehensive approach to local branding and marketing strategy development leveraging Hughes Channel Marketing programs. • Manage departmental budget and allocation of funds for vendor contracts and projects.• Collaborate with Direct Marketing team on integration of direct and channel marketing tactics to lower cost per acquisition, reduce overlap, and enhance response rates.• Delivered new and enhanced retailer marketing programs including retailer HughesNet Vehicle Graphics, Spot Rewards sales incentive, and Sales Agent Contest Fund. • Partner with Corporate Events Team, Sales Team, and Salesforce Administrator to promote Hughes brand presence and execute retailer recruitment campaigns at DISH and DIRECTV conferences/expos.

Kingston, Ny, Us

Oversaw strategy development, project management, and effectiveness of multichannel marketing campaigns and digital communication channels for a $918M community credit union with over 65,000 members and 11 branch locations (at the time of employment). • Produced multiple successful integrated marketing campaigns that generated $19.8M in new loans and highly contributed to a 4.05% increase in annual product sales for 2015. • Earned multiple industry marketing awards for a loan campaign that generated a 300% ROMI and a 28% increase in product sales.• Introduced, expanded, and integrated digital marketing, content marketing, and social media channels as part of all campaigns. Streamlined campaign planning process and asset management for increased efficiency. • Partnered virtually with advertising agencies and consultants on SEO, pay-per-click (PPC), and digital display including audience targeting, media buying, budget management, creative development, and campaign optimization.• Led corporate website redesign collaborating with team members, IT, website development vendor, product managers, and digital consultants. Achieved 15% growth in new visitor traffic each quarter over the first year postlaunch.• Established Facebook as a viable marketing and communications channel increasing page rank to top 5 out of 13 local financial institutions. Accomplished through a strategic combination of community development and targeted advertising.• Supervised project tasks and provided creative guidance to in-house Graphic Designer.• Founding member of the MHV Culture Committee promoting employee engagement and recognizing staff for customer service excellence. Managed content on internal committee webpage and internal staff announcements.

New York, New York, Us

• Orchestrated 70+ direct mail and email marketing schedules for multiple magazine publications as part of the gift subscription program. Saved $45K in printing costs by consolidating duplicate mailings.

Munich, De

• Administered Siemens Healthcare Diagnostics Half Day Orientation Program including content development and presentation. • Coordinated staff recruitment process including preparation of detailed government forms, employee systems entry, file creation, and interview scheduling.

Mba, Marketing Management

Bs, Marketing Management, Human Resources Management