Oversee All Social Media Channels: Manage and grow GOODSTONE’s presence across Instagram, TikTok, YouTube, Pinterest, and more, ensuring cohesive branding and audience engagement.Content Creation: Act as the in-house photographer, videographer, and editor, producing high-quality visuals and videos tailored to each platform’s audience and trends.Strategic Growth: Spearheaded innovative strategies that resulted in exponential growth across all accounts, increasing followers, engagement, and reach.Platform Specific Strategies: Craft platform-specific content for TikTok and YouTube, capitalizing on trends and long-form storytelling to expand brand reach and drive engagement.Campaign Management: Develop and execute content calendars with intentional messaging and creative storytelling to boost brand visibility and sales.Creative Direction: Conceptualize and execute all photoshoots and video campaigns, delivering consistent and elevated visuals for our luxury brand.Collaboration & Outreach: Partner with influencers and clients to create personalized content that highlights custom designs and engagement rings.Analytics & Optimization: Track performance metrics, analyze trends, and refine strategies to maximize results and engagement.Key Achievements:- Grew Instagram followers by 35% in one year, increasing from 102K to 138K.- Achieved 1.1 million engagement, significantly boosting audience interaction and loyalty.- Elevated GOODSTONE’s brand perception, positioning it as a trusted expert in fine jewelry.

- Successfully brought in new members by executing the sales process from lead generation to membership sales, building positive relationships, and maintaining a goal-oriented approach to achieve monthly sales targets in memberships, retail, and social media. -Self-motivated and proactive in learning and utilizing the ClubReady software system for efficient customer management.-Effectively communicate with clients and potential clients in person, over the phone, and via email to address inquiries, provide information, and deliver exceptional customer service.-Demonstrated creativity in event planning by designing engaging and interactive events that showcased the club's fitness and wellness offerings, attracting and introducing new individuals to our services.-Created engaging social media videos and photos to connect with clients and attract new, interested individuals, effectively promoting the club's fitness and wellness offerings.

- Develop and edit projects for non profit organizations on a monthly basis.- Work with companies to brainstorm and create social media content for TikTok to increase engagement.- Connect with current clients to create new reels for their websites and new products they release.

-Attend events for other brands and companies, capturing the atmosphere through film and photography.-Engage audience by posting content that I create for the network on website and social medias.-Brainstorm new ideas that continue engaging audience through short form videos.

-Responsible for handling and operating various types of production equipment including lighting and audio systems. -Worked within a team to set up and break down event materials and event productions. -Assisted Stage Manager in productions varying from orchestra performances to acappella groups.

- Worked within the Customer Advocacy Team to create a user experience through their Champions program.- Organize and develop stories for press releases, by using a tedious eye and skills in copywriting.- Create graphics and edit clips for social media webpages.

-Worked alongside Phi Sigma Sigma headquarters and Temple University to create a cohesive environment for the chapter. -Organized and hosted weekly meetings where about 150 members attend, updating them on events, rules and creating an inclusive safe space.-Collaborated and created events varying from philanthropy, community service and sisterhood events, with other board members.

-Created for Temple University’s student-run Barstool account. - Worked within a team to identify others’ needs for future growth and improvement of Temple’s Barstool accounts. -Increased user engagement through creative captions for Instagram posts.

-Created social media content for the brand, based on a monthly schedule of posting regularly. -Increased user engagement and referred 7 new ambassadors to the program through my accounts. -Tested brand products and shot content for the company.

As an intern for the Share Food Program, I worked as a social media/ filmmaker for the company. Providing regular uploads and content to show the stories for the people that worked there and the services they provided.