Sarah Lowry Email & Phone Number

Gb

Independent consultant to PwC's Financial Wellness Education Practice as part of Workforce Transformation. Supported and increased employee/client engagement through effective content strategy, development, execution, and overall content governance. Including, but not limited to, general financial wellness education, instructional design, and creative content. • Implemented and on-boarded Sales Force Marketing Cloud in partnership with a third-party vendor. • Established email templates and standards aligned with global brand.• Created and implemented content processes and best practices leveraged across the team for client engagement.• Developed, designed, implemented and executed marketing automation journeys, including 5 educational and interactive paths for clients' workforce. • 20% increase in employee engagement through content strategy, execution, and implementation of monthly educational content kits, including short animations, accompanying emails, customizable fliers, CCTV slides, and internal social media posts (text and imagery). • Increased webinar conversion to 64% through consistent and timely cross-channel communications. • Overhauled all content, design, content management, and processes for employee educational courses (61), leveraging Articulate Studio.

Birmingham, Alabama, Us

Content creator of compelling messaging, positioning, and development for a broad range of marketing collateral and communications to support the sales of the life and annuity products across various distribution channels. Along with providing creative direction to ensure the solutions reflect brand standards and are consistent with strategic marketing goals. Currently maintains a high level of industry knowledge about products, positioning, benefits, and features in addition to a thorough understanding of target audiences, including distribution and consumers.

New York, Ny, Us

Content strategist on Voya's Retirement B2C consumer engagement team. Reporting into the director of consumer content strategy: • Manages the development and production of consumer content, on time, on budget and within scope.• Responsible for content curation and execution for the consumer content hub/blog: • Increased engagement 20% YOY. • Established consistent publishing frequency.• Collaborates with content creation team and sales and engagement teams to ensure project success.• Facilitates communication across project teams and business stakeholders, including status, schedules, justification for variances, and technical information (architecture, design, specifications, and implementation objectives).• Strategist for the personalized messaging/ marketing automation initiative, seeing the project through end-to-end from content ideation, creation through to production: • Consistent results across campaigns with 42% engagement. • Increased positive action rate of 14%.• Managing content strategy, development, and execution on consumer education campaigns centered around Voya's financial wellness education pillars through various deliverables and media. • Utilize current consumer research and insights to inform and guide execution. • Efficiently manage work by optimizing content and utilizing existing evergreen content.• Relationship manager for our content management and licensed content curation partner.• Manages in-house and external resources to develop and execute projects as necessary.• Actively involved with Continuous Improvement culture and strategic initiatives to progress the organization forward.

Simsbury, Ct, Us

As an Account Manager, I am the liaison, project manager, and main point of contact between our clients and internal/external resources for their employee communication strategy, development, and deployment. Clients include Fortune 500 companies with employee/target audience ranging anywhere from 100–20,000+. Tasks and responsibilities include:• Identify project scope, key stakeholders, key project deliverables, milestones,time lines, budget, and resources required for communications support onassigned projects.• Proactively understand, anticipate, and respond to the client’s objectives, needs,and gaps.• Effective and profitable project management, with profit margins thatconsistently exceed company standard by 10% and above.• Balancing the clients needs/objective with appropriate design and messagingconsiderations.• Deliver a unique client experience and drive the success of the client’scommunication channels.• Anticipate and identify issues that may prevent timely delivery and recommendsolutions to address them.• Apply appropriate writing standards and terminology, and follow client brandingstandards in all communications.Additionally spearheading Spitfire’s marketing communication strategy byimplementing HubSpot CRM and Marketing software, content oversight, anddeployment of blog and social media strategy. Since implementation we’ve seen a500% increase in website traffic and lead development.

Managed marketing and communication tasks for a small, independent speaker’s bureau. Responsibilities included:• Speaker database management. • E-mail campaign management, creation and deployment.• Social media campaign management, creation and deployment.

Providence, Rhode Island, Us

Assisted the Director of Marketing and Communications on the development and implementation of all of BSMG’s marketing initiatives, communications, and public relations activities, both external and internal. Responsible for: • Responsible for the work on tactical marketing initiatives. • Oversaw and managed website maintenance, updates, and enhancements. • Designed and deployed e-mail marketing campaigns and communications• Orchestrated corporate collateral design and content.• Generated product and concept sales support material.• Organized and promoted events, customer and internal.• Maintained and organized marketing library.• CRM coordination between marketing and sales. Founded in 1972, Brokers' Service Marketing Group is a leading independent insurance brokerage firm based in Providence, Rhode Island.

Providence, Rhode Island, Us

Worked in collaboration and coordination with National Account Director to manage the business segment. I was oversaw all operational activities between large producer accounts and our internal staff, responsibilities included: • Effective oversight of account implementation, 50-200 customers in a single on-board.• Cross-managed multiple departments to ensure customer satisfaction, while acting as a liaison for a customer of 8,000 producers, their business and our 35 partner carriers. • Organized and delivered customer seminars; oversaw presentation design and effectiveness, attendee information, agendas, and supportive material. • Relationship building interactions that effectively and efficiently resolved problems by proactively identifying solutions.

Providence, Rhode Island, Us

Implemented the process and details for national accounts, organized account relationships and transitions. Responsible for routine problem resolution. Maintained and established relationships between our organization and the particular national accounts.

Providence, Rhode Island, Us

Project coordinator for maintaining the integrity of commission rate information and the automation of commission processes. I initiated data integration between manual excel spreadsheets and our agency management system for our forty-one different carriers and their various product lines, upwards of 30 products per carrier.

Bfa, Creative Writing & English Literature

Master Of Science, Communication And Information Management

Undecided