Sarah Munroe Email & Phone Number

• Demand Generation: develop and execute long-term, analytics-backed marketing strategy to engage target audiences throughout the sales journey
• Marketo: automate and track marketing campaigns through Marketo
• CRM: manage accounts and contacts using Microsoft Dynamics 365
• Event Planning: strategize and implement virtual and in-person events to engage prospects and clients.
• Team Management and Training: guide and support sales teams across the region on marketing tactics and best practices, including social media, events, mailings, and drop-off ideas

Chicago, Illinois

• Email Marketing: developed individual email plans for 47 Team Leaders and used Marketing Cloud to create emails and track their performance; implemented a drip marketing strategy that helped teams stay top-of-mind
• Lead Prospecting: selected and onboarded a new lead prospecting software—LeadGenius—to gain Team Leaders more contacts, and qualified leads that came through website contact forms using LinkedIn Sales Navigator
• Branding: guided co-workers through a brand refresh which included a company name change; helped to update email signatures, LinkedIn profiles, email templates, SWAG products, bios, and business cards
• Analytics: regularly monitored and reported on website and email traffic and used keyword analysis to improve SEO
• PR: wrote press releases to announce deal closures, among other company news

• Media Planning: developed an extensive media plan based on a $2 million marketing budget, which examines various campaigns in terms how they fit into the sales funnel, a breakdown of print ad publications, social media.
• Strategy: conceptualize various campaign ideas (digital, print, sponsorship, etc.) for ISMIE as it embarks on a pivotal nationwide expansion which provides new products and policies in all 50 states
• Metrics: Actively analyze the results of said campaigns by examining various KPIs (click-through rates on landing pages, leads generated through completed quote forms, etc.)
• Project management: brief designers on projects, coordinate them to ensure work is accomplished in a timely manner, brainstorm feedback, and manage administrative details of payment and publication
• Vendor collaboration: Research potential media vendors, determine the most practical ones to partner with, and communicate with them to ensure invoices are received and ISMIE ads are published and paid for

Chicago, Illinois

• Communication: spoke with physicians to determine the struggles, desires, and interests they face in their practices so ISMS can best cater to their needs
• Public speaking: developed and presented talking points on medical legislation and regulation that will affect physicians and their patients (i.e.: MACRA, opioid abuse, cyber security, and the NAT Act)
• Lead generation: actively networked and built continuous relationships with physicians and healthcare managers throughout Illinois to recruit non-members and retain members

• Completed a three-month contract position as a proposal writer at Huron Consulting Group, a top tier global management consulting company.
• Delivered services that enabled Huron to develop long term client relationships, grow business, save time, and win deals.
• Contributed to the success of the organization by advancing sales opportunity through the sales continuum.
• Supported proposal outline development and research.

Education record

IES Abroad: London Theater Studies

B.A. Communication & Theatre

Presidential Scholarship Recipient Dean's List Honoree Activities: Choir (Vocal Scholarship Recipient) and Theatre