Sara Hendricksen Email & Phone Number

Reno, Nv, Us

Reno, Nevada Area

Oversee brand awareness efforts and implement strategic marketing, sales and publicity strategies to increase revenues and visibility for UNP’s books. SELECTED ACCOMPLISHMENTS• From FY17 to FY18, increased year-over-year frontlist unit sales by 93.8%, and total sales by 31%• Initiated key digital advertising campaigns resulting in unprecedented reprints and new revenue streams • Remapped metadata processes to increase discoverability of UNP titles across all sales platforms• Increased national awareness of UNP through reviews in major publications such as The Wall Street Journal, PW Weekly, and Library Journal

Reno, Nevada

Reno, Nevada Area

Reno, Nv

Develop and implement effective integrated marketing campaigns and programs for designated services. Manage marketing budgets, maintain corporate and service line brand awareness, and develop performance metrics to track ROI of campaigns, programs, and events. Collaborate with public relations and communications teams to create strategic communication plans. Served as interim managing editor and continue to write for Renown’s health and wellness blog, BestMEDICINE (bestmedicinenews.org).SELECTED ACCOMPLISHMENTS•Helped to launch Renown Health’s website renown.org and the wellness content marketing initiative with bestmedicinenews.org.•Pioneered strategic marketing initiatives to accomplish key content marketing goals such a new eBook strategy to increase Best MEDICINE subscriber and readership base. The eBook and integrated marketing plan was nominated for a Northern Nevada American Marketing Association Award. •Headed key campaigns such as Heart Month, Stroke Month, screening and neurology campaigns to help generate proactive health and wellness awareness throughout Northern Nevada and North Eastern California.•Managed a $100,000 Discovery museum sponsorship/project for a new exhibit. •Initiated a proactive PR plan for service lines one of them resulting in a two-part Code Stroke Drill featured on CBS News.

New York, Ny

Develop the annual marketing strategy and plan shared with Editorial, Publicity, Content Marketing, Creative, Sales, and Global partners across the organization. Manage marketing budgets, team with Publicity on promotional plans for key title launches, and build key partnerships and marketing programs. Bestselling titles include: Crucial Conversations, Prescription for Excellence, The Psychology of Wealth, and Building a Magnetic Culture. Manage the marketing for three major Business Group conferences: ASTD, CFA, and SHRM. SELECTED ACCOMPLISHMENTSProgram Management • Led the Business Group to exceed budget sales in both 2010 and 2011 by an average of 6%, • Pioneered MH’s Association/Organization Outreach program to connect with organizations through content sharing and cross-marketing initiative’s, resulting in partnerships with: Simversity, Opalesque, PRMIA, NY Chamber of Commerce, Briefings Media Group, Salary.com, Awareness Networks, The Social Media Club, and AAII. S&P, SCORE, Investor’s Business Daily, The M&A Leadership Council, United States Association of Small Business and Entrepreneurship, CFA Institute, TLNT, Financial Communications, SHRM, Lendio.• Support annual revenue of $33M+ for business list and manage the marketing of frontlist/backlist titles. • Head the business strategy, launch, and adoption of Learnmore (http://learnmore.mcgraw-hill.com/), a global community page for McGraw-Hill authors, thought leaders, and category marketing campaigns.• Invigorated YOY SHRM bookstore sales from 2010 to 2011 by +45% and conference sales by 40%, working with sales to highlight titles and by organizing book bundling and cross-promotion initiatives• Manage the name and branding for Perfect Phrases™, All About, Briefcase, Big Book, and 36 Hour Course series titles. • Implemented strategic marketing campaigns to market groups of Business titles such as June Management Month, Small Business & Entrepreneurship, and Finance campaigns.

New York, Ny

Selected Accomplishments• Launched the company’s first-ever Social Media Department to drive online sales. • Created exciting TV, radio, print, and online campaigns for new and backlist titles.• Built relationships with the media; wrote press releases, pitch letters and promotional materials, including tipsheets, catalog copy, and distributor presentations.• Led a database development project using ACT! to manage media contacts and sales leads.

• Managed B2B sales of 300+ titles per month through expansion of multiple sales channels.• Controlled co-op advertising budgets upwards of $1M for in-store, print, and online promotions.• Created merchandising plans, co-op budgets, events, presentations, and sales analysis platforms.• Teamed with Editorial, Marketing, and Publicity Departments on sales and fulfillment initiatives.

Managed the financial reporting and bookkeeping for 11 of the Chairman’s companies (no affiliation to C2Media) and provided administrative support for the Chairman, President and Vice President of Sales for C2Media and Chairman’s 23 other companies.

Held roles as SALES MANAGER / ACCOUNT EXECUTIVE. Managed B2B sales of freight transportationsolutions and realized annual goals of 125%+. Trained and supervised account executives.

M.S., Publishing

B.A., Media Arts - Journalism

Activities and Societies: Arant Endowed Scholarship for excellence in Journalism studies 2001 & 2002 Feature/News Editor Pacific Index.