Sarah O'Donnell Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

I play a key role in the day-to-day execution of the commercial side of the business, working with the leadership team to translate big picture ideas and concepts into a variety of online and in-person events and editorial programs. As the key point of contact between the client and broader team/suppliers, I act as a translator of client ideas and topics into an event format, and take responsibility for production projects from start to finish.I own and drive all areas including overarching strategy (and engaging the right people for the subject matter expertise), project planning, talent and delegate acquisition, scheduling, briefing, supplier liaison, venue confirmation, engagement of specialists like copywriters, graphic designers, digital team etc.

Sydney, Australia

BESydney is a specialist bidding services organisation responsible for attracting global meetings to Sydney.  Media strategy – identified and developed busy media and stakeholder engagement calendar for announcements and editorial opportunities, including mainstream, industry and B2B pitches, creation of a network of contacts, writing releases, speeches, and photo opportunities with federal and state government ministerial involvement.  Corporate affairs – liaised with federal and state ministerial offices and agencies on strategic media activity, briefings, letters of support for platinum bids, speeches for events and CEO quotes for ministerial releases.  Marketing services – led effective destination marketing campaigns across global markets to support business development objectives, including project management of tradeshow activities, social media campaigns (Western and Asian), press launches, media buying and advertorial, CEO and government representative briefings and speeches, and client engagement events.  Passion for new channels – proactively researched and implemented new technologies to enhance business activities, deliver effective messaging and reach new potential markets. This included powerful touchscreen presentations for the BD team to use whilst in client meetings internationally.  Marketing guidance – on bidding opportunities by developing key messaging and the overall bid narrative.

London, United Kingdom

Managed a team of three to deliver an award-winning, UK-focused B2B monthly magazine, Conference News, and a quarterly global B2B magazine, Conference and Meetings World, for the business travel industry.

London, United Kingdom

 Ensured Mash Media's six B2B websites were up-to-date with breaking industry news, features, blogs and galleries as well as growing its social networks with targeted campaigns. Also maintain an online presence of the publications on social networks including LinkedIn, Twitter, Facebook and Digg.Skills Acquired –proficiency in Quark, feature and supplement writing, rapid daily news delivery, project management, ability to write content for a variety of different audiences across five publications and tailored for the B2B market, sub-editing, interviewing and ability to deliver content while on location.Examples of work:http://www.c-mw.net/featuredetails/79/scaling-the-swiss-alpshttp://www.c-mw.net/featuredetails/50/serving-up-the-ingredients-for-meetovationhttp://www.c-mw.net/featuredetail.php?id=71

UK exhibition industry's annual awards night, which is attended by over 500 professionals. The awards received a 37% year-on-year increase in nominations during my time in the role.

Sub Editor for four titles: Exhibition News, Conference News, Exhibition World and CMW.

Spoonfed.co.uk is an event listings and review website, similar to Time Out, for students moving to London for university. SEO copywriting, management of contributing writers, proficiency with Windows' Office applications, and adhering to tight deadlines.

Bachelor In Media In Writing, Majored In Journalism, Radio Production And Public Relations

Certificate Of Completion, Adobe Indesign: Level 1

Higher School Certificate, Excellence In Arts, Ancient And Modern History