Leads the development and execution of comprehensive digital strategies across paid media, paid search, paid social, and SEO to drive customer acquisition, engagement, and retention.Owns digital growth initiatives, continuously optimizing campaigns, website, and digital channels to achieve both short- and long-term lead generation and revenue growth goals.Oversees SEO and SEM strategy, working closely with agencies to enhance search engine rankings, improve user experience, and drive conversion rate optimization across key platforms.Directs internal and external teams in digital reporting, website optimization, and strategy execution, ensuring alignment with business objectives and customer needs to maximize ROI.Leverages analytics tools to drive data-driven decision-making, identify trends, enhance website performance, and improve lead generation.

Collaborates with senior stakeholders to align digital marketing initiatives with business objectives, ensuring cohesive marketing and business efforts.Directs the development and optimization of digital experiences, enhancing lead generation and conversion rates through targeted website improvements and testing.Spearheads website and customer journey enhancements by identifying key friction points and implementing strategic changes to improve user experience and drive business growth.Oversees A/B testing, website optimization, and SEM strategies, continuously refining digital campaigns to increase efficiency and effectiveness.Developed and implemented a digital optimization framework, improving website conversion rates, personalizing content, and enhancing overall user engagement.Increased conversions and revenue by focusing on optimizing key digital channels, with a strong emphasis on website CRO, SEO, and paid media.Leverages tools such as Google Analytics, Google Search Console, and HotJar to analyze performance trends and inform strategic decisions that support digital growth and business outcomes.

Led the holistic website and digital marketing strategy, fostering collaboration with internal teams and agencies to execute impactful email, Search Engine Marketing (SEM), Search Engine Optimization (SEO), and Paid marketing programs across local and national markets.Overhauled SEO and SEM strategies, reducing CPA by 85% and increasing conversions by 64%.Managed SEO budgets and agency relationships, boosting organic traffic by 10% annually. Directed teams in digital reporting, website optimization, and strategy execution. Guided cross-functional teams in interpreting digital insights, creating impactful reports, and fostering a strategic approach to digital marketing. Executed comprehensive website testing and personalized optimization strategy; utilized A/B testing, heatmaps, and user behavior analysis tools to drive significant website improvements.Leveraged analytics tools to identify trends, enhance decision-making, and increase traffic and lead generation.Collaborated with creative and cross-functional teams to develop a data-driven keyword research and content strategy that balances on-site SEO, brand storytelling, and brand promotion, ultimately driving engagement and results.

Developed and managed a multi-million dollar digital marketing strategy spanning paid search, display, and paid social channels, exceeding revenue goals.Built and led a team of specialists overseeing paid digital strategy, website optimization, SEO implementation, data-driven analytics, marketing automation, and UX optimization.Led the growth of paid and organic acquisition channels, including paid search (PPC), paid social media, and website optimization (SEO, SEM, UX, and CX design).Directed the strategic implementation and management of the marketing technology stack, including website CMS, Salesforce Marketing Cloud, Tableau analytics, A/B testing, and personalization platforms.Managed the implementation and optimization of website content strategy and technical website optimizations across multiple platforms.Spearheaded implementation of personalized digital journeys, using dynamic content based on demographics, purchase history, and location.Analyzed data from various sources to generate insightful reports for leadership, enabling data-driven decision-making and campaign optimization.Launched a digital marketing project management platform (Wrike) and built a cost-saving Salesforce Marketing Cloud development and production process.Managed agency partnerships for paid media channels, ensuring effective campaign delivery and budget optimization.

Managed the creation and execution of B2B digital marketing demand generation campaigns across paid and owned channels. Analyzed campaign performance using Google Analytics and Salesforce, translating trends into actionable insights for the team and executive leadership.Built and maintained comprehensive reports and dashboards in Salesforce to track KPIs (leads, conversions, ROI)

Developed and analyzed comprehensive marketing dashboards and reports in Salesforce and MicrosoftAccess to track KPIs and identify optimization opportunities. Leveraged data insights to improve customer retention campaign performance.Assisted in the launch and implementation of the Oracle Eloqua marketing automation platform, buildingautomated workflows for lead nurturing, email marketing, and customer journey optimization.