As the Social Media Marketing Manager - Community Lead, I own the development of social media influencer marketing and employee advocacy strategies for the Biosciences Division through building and engaging with the science community across multiple social channels.

As a digital marketing manager in the Bioscience division at Thermo Fisher Scientific, I develop, define, and execute digital content across various social platforms/channels for multiple business units.Responsibilities:• Partner with business unit managers to understand and support their campaigns across digital marketing channels.• Develop innovative and creative digital content to engage current and potential customers via social media, blog, and video.• Execute paid ads and organic posts designed to interact and appeal scientists in the social community.• Identify growth opportunities and advise on implementation best practices across social media channels.• Regularly measure and report applicable metrics and key performance indicators.

-Create all content for the site, including blog posts, DIY projects, and arts & crafts.-Target all content to the website's key demographic in order to establish a solid readership. -Write sponsored posts relevant to PurplePatchDIY's target audience.-Market blog on a wide variety of social media platforms, including Facebook, Twitter, Pinterest, Instagram and Google+.

• Research and establish client goals for social media• Manage 40+ clients’ social media/blogging campaigns• Manage paid social media campaigns• Improve SEO, search rankings and lead generation for clients • Create blog posts, articles, social media posts (Facebook, Twitter, G+, Instagram, Pinterest, LinkedIn), infographics, videos, etc.• Assist with execution of clients’ online marketing plans

• Drive brand recognition and consistency across external communication channels.• Leverage market data, customer feedback, and internal leadership perspectives to develop content themes/topics. • Create compelling content for: collateral, quarterly partner newsletters, automated marketing campaigns, press releases, website and social media.• Create content calendar and strategy focusing on business objectives, end-user and partner needs. • Create content/style guidelines illuminating key messages.• Leverage content through multiple distribution channels including web, print, social media, email, and events.• Integrate content with lead nurturing process to improve conversion rates -- identifying relevant topics for particular stages of the buying cycle.• Develop the assets that educate and engage customers (end-users, partners, internal, media).• Determine efficient and effectiveness methods for content development, edit, storage and retrieval. • Refine and implement social media strategy and best practices across platforms, ensuring a consistent message across channels.

- Manage marketing for company including online marketing, social media, PPC, email marketing, and Direct Mail- Maintain company sites (optimize design, SEO tracking, linking, etc.)- Keep company abreast of latest social media trends; regularly update LinkedIn, Facebook, Twitter, etc.- Coordinate PPC campaigns via Google AdWords- Perform email solicitations and update mail lists- Track sales leads

- Write TV recaps and movie reviews.- Provide guidance on SEO strategy.- Monitor social media activity on Twitter and Facebook.

• Write and syndicate SEO enhanced content, press releases, articles and blogs for a widevariety of clients to optimize organic placement in search engine listings• Communicate with clients via phone and email to establish content goals• Conduct in-depth Internet research to write informative and marketing driven content• Proofread and edit blogs, newsletters, training materials and other office content• Train, manage and supervise other copywriters• Train and advise project managers and sales team on content dept. procedures• Maintain multiple projects while adhering to strict deadlines

• Wrote copy and content for client websites to optimize organic placement in searchengine listings• Proofread and edited newsletters, memorandums, and other office content• Used Dreamweaver to edit website content and material• Wrote ad copy for client pay-per-click ad listings• Trained and supervised copywriting team

• Executed various projects and tasks such as modifying and coordinating travel agendas for out-of-town journalists and talent, updating RSVP lists for all media screenings, contacting journalists, creating press books for press junkets, contacting hotels, etc.• Assisted entire department during off-site press screenings and press junkets for “Doom,” “Jarhead” and “King Kong”• Completed Internet research projects and general office tasks for the entire department including answering phones, contacting vendors, shipping materials, data entry, etc.• Compiled and filed film breaks into computer archives and periodical libraries• Organized and implemented new filing system for press materials and publications

• Wrote marketing-driven copy for products on company websites• Increased brand equity of company owned websites• Researched and added products to websites using HTML• Researched website acquisitions for Deal Jam• Performed office tasks such as answering phones, internet research, ordering supplies and services, creating payroll transmittals, data entry, etc.