Brand Manager
CurrentMarketing of Quantic Dream's games and games from partner studios (Star Wars Eclipse, Dustborn, Lysfanga: The Time Shift Warrior & unannounced projects)Strategic marketing :• Development of marketing strategies for 1st & 3rd parties' games (positioning, key messages, pricing, game title, etc.)• Creation of marketing materials and project pitches• Brief and follow-up on the creation of key assets around our games (trailers, gameplay overview, keyarts, packagings ...)• Management of CRM communication around our titles• Brief and follow-up of media campaignsProject management :• Budget management• Events (managed Pax East 2024, in charge of the creation of the entire booth for Quantic Dream & NetEase Games ; management of the participation of Dustborn in the Future Games Show Spring & Summer Showcase 2024 ; management of Gamescom 2024 for our Spotlight by Quantic Dream Catalogue) & promotional assets (goodies, associated video assets, ...)• Brief and monitoring of asset creation for our 1st and 3rd party games (trailers, store assets, social media, ...)• Website management (Star Wars Eclipse & Dustborn)• Benchmark & analysesTrade marketing:• Digital sales & wishlists analyzes • Design and set-up of store pages (Steam, EGS, PlayStation & Xbox)• Brief and follow-up of the creation of retail elements (packaging & other components) for the limited retail edition of Dustborn.