I'm a passionate communicator with over 20 years’ experience as a business leader in the public relations and marketing sector. I excel at crafting strategy and executing campaigns in B2B and B2C channels for local and global organisations.I relish the challenge of taking a brand to market or scaling existing organisations and enjoy the planning and critical thinking elements required to succeed.Throughout my career I've had the privilege to lead the communications strategy for major brands and have worked with some of the industry elite. I co-founded and grew Platinum PR, an integrated public relations and marketing agency, to become a profitable and respected agency with an enviable client list, I've also held senior management positions inhouse and within multiple agencies. I've always strived for excellence within my role as well as aligning and mentoring teams to deliver world-class service. I especially enjoy meeting new people and hearing new perspectives, I adore getting outdoors and have a passion for sailing. I'm also a keen reader, both fiction and non-fiction. Reach out to me anytime to chat about communication plans, yachts or any hot book tips.