Sarah Fait Email & Phone Number

Washington, District Of Columbia, United States

- Manage global marketing operations for an economic consulting firm of more than 500 professionals in 25 offices in North America, Europe, and Asia Pacific; NERA is a subsidiary of Marsh & McLennan Companies (NYSE: MMC).- Supervise a team of seven staff in three offices encompassing functions such as contact relationship management (CRM), marketing automation, email, website, events planning, graphic design, and editorial functions, in addition to managing related vendor and consultant relationships. - Manage daily marketing operations project intake and fulfillment using Workfront platform. - Collaborate with practice chairs, senior consulting staff, and business development managers to craft and execute marketing strategies and initiatives.- Advise firm leadership on crisis communications, change management, and other external and internal communications.- Manage technology projects such as website launches and software platform implementations.- Develop and lead training programs for global consulting and administrative staff, designed to maximize user adoption of new and existing marketing tools. - Spearhead Salesforce CRM implementation and expansion of CRM to global consulting and business development staff; manage ongoing CRM upgrades and integrations. - Oversee marketing automation and email marketing campaigns using Pardot, including mailing list development; compliance with CAN-SPAM, CASL, GDPR, CCPA and other domestic and international data privacy laws and regulations; and metrics analysis.- Supervise the planning of global events and conferences using systems such as Cvent. - Monitor brand consistency in editorial style and graphic design.- Supervise the development, maintenance, and evaluation of the firm’s websites. - Collaborate with other professional support departments on firm-wide initiatives.

Washington D.C. Metro Area

Washington D.C. Metro Area

- Worked closely with practice leaders and other partners to develop and implement strategies to advance individual and firm-wide business development goals.- Produced business development materials, including proposals and presentations, in addition to preparing background briefs for attorneys. - Established and maintained extensive database of firm experience and case studies.- Developed all firm marketing materials, advertisements, and other external communications, ensuring brand consistency and compliance with legal ethics requirements.- Managed firm-wide implementation of LexisNexis InterAction CRM system, in addition to overseeing ongoing CRM strategy, utilization, and maintenance. - Managed website redesign and ongoing strategy, content development, SEO, analytics, and the development of the firm’s first blog. - Oversaw email marketing, including global compliance, internal policy, mailing list development, content creation, testing, and results tracking.- Supervised two full-time marketing staff, contract staff, and external vendors and consultants.

Washington D.C. Metro Area

- Worked closely with practice leaders and other attorneys to develop and implement individual and practice public relations strategies that fit within overall firm marketing goals.- Served as primary media spokesperson, fielding all incoming press calls and maintaining relationships with key industry and mainstream reporters.- Wrote press releases and statements, in addition to editing and placing bylined articles.- Counseled firm spokespeople in preparation for media interviews and appearances, including providing crisis communications support for both firm and client matters.- Managed nominations for industry awards and rankings.- Planned branded and co-sponsored events.- Wrote and edited business development materials, website content, advertisements, newsletters, and other marketing collateral.

Washington D.C. Metro Area

- Developed and implemented media relations, public affairs, advertising, and corporate communications strategies for nonprofit clients such as Armed Services YMCA, American Civil Liberties Union, United Way of the National Capital Area, and Business Software Alliance.- Prepared client spokespeople for media interviews and public appearances, including writing speeches and talking points.- Wrote bylined articles on behalf of client spokespeople for national, local, and trade media.- Developed and implemented crisis communications response plans.- Planned and staffed press conferences and client awareness, fundraising, and promotional events.- Helped clients form partnerships with celebrity spokespeople and with other organizations, including professional sports teams, government agencies, special interest groups, and other nonprofits.- Developed community outreach campaigns to garner local support for client programs and events.

Washington D.C. Metro Area

- Primary writing specialist and editor for award-winning public affairs agency.- Participated in client projects across all practice areas, including for The Home Depot, Dell Inc., and Shell Exploration and Production.- Wrote firm marketing materials, including brochures, direct mail pieces, newsletters, annual reports, case studies, practice descriptions, and biographies. - Coordinated RFP responses and proposal process. - Developed submissions for industry awards.

Ma, Professional Writing

Activities and Societies: Panelist for English Department Advisory Board- Graduated with a 4.0 QPA (quality point average) - Alan.

Ba, English (Concentration In Creative Writing), Studio Art Minor

Activities and Societies: Emerging Leaders Program (1999–2000); Resident Assistant (2000-2002); Academic Policy Committee (2001–2002).