Sarah Feeney Email & Phone Number

Herzogenaurach, De

+ Lead, develop, and manage the Global Creative Project Management team (12+ members) responsible for the project management of all global creative campaigns across the business. + Oversee the project development of all global seasonal campaign creation (200+ per year) – partner with cross-functional department leaders for strategic planning and resource allocation.+ Continually develop and optimize all project management processes and procedures that meet business objectives and goals. Define best practices for the most effective procedures with creative, production, commercial, and social teams.+ Lead, develop and facilitate key marketing milestone meetings of content creation plans with global leadership and regional stakeholders.+ Maintain and grow strong relationships with key stakeholder groups including brand, marketing, Go-To-Market, product development and regional teams.+ Collaborate with Creative Services leadership to search, onboard and manage external agency partnerships in addition to in house creative talent. Strategize the optimal balance of creative team to foster continues innovation and fresh creative approaches. + Develop, inspire and support team individuals to ensure positive working environment, foster thought leadership and encourage team contributions to the broader organization’s goals.

Herzogenaurach, De

+ Led, developed, and managed the Global Creative Project Management team (8+ members) responsible for the project management of all global creative campaigns across the business.+ Oversaw the project development of all global seasonal campaign creation (200+ per year) – partnered with cross-functional department leaders for strategic planning and resource allocation.+ Continually developed and optimized all project management processes and procedures to meet business objectives and goals. Defined best practices for the most effective procedures with creative, production, commercial, and social teams.+ Successfully developed new global online platform showcasing upcoming creative campaign information, timelines, and final content to provide regional teams greater visibility of seasonal work.+ Successfully developed new departmental tool to organize and track external vendors with a focus on seamlessly incorporating greater BIPOC partners into PUMA’s campaigns.+ Built, led, and facilitated biannual team offsite workshops to strengthen working relationships, focus on larger department goals and plan seasonal calendars.+ Grew the function by four team members to include a dedicated team to support special brand projects. Began development of creative testing and reporting projects to support internal optimization of creative work.

Herzogenaurach, De

+ Led, developed, and managed the Global Creative Project Management team (5+ members) responsible for the project management of all global creative campaigns across the business.+ Continually developed and optimized all project management processes and procedures to meet business objectives and goals. Defined best practices for the most effective procedures with creative, production, commercial, and social teams.+ Developed roadmaps and templates for projects of escalating complexity. Collaborated with key leadership to define departmental priorities and channel content.+ Successfully led and managed complex change management processes during the COVID-19 pandemic. Collaborated with Marketing and Regional Leadership to maintain consistent output and ensure quality control over creative materials.

Herzogenaurach, De

+ Led the creative process and project management of all global Sportstyle campaigns. Oversaw workload of creative team, strategized seasonal campaign creation, and managed agency and collab partner relationships.+ Working with the Head of Creative Services, developed the blueprint and best practices of project management at the global level across all verticals of the business. Rolled out new tools, process and structure across the business.+ Managed and developed two direct reports + oversaw their work for the Running/Training and SELECT verticals of the business.+ Nominated for PUMA’s year long “International Leadership Program” training to further develop international leadership skills and impact business processes.

Herzogenaurach, De

+ Project managed PUMA North America’s creative briefing process for all key account and O&O needs.+ Developed improved systems and processes for creative briefing, content creation and key account projects.+ Acted as lead producer for regional productions – coordinated, executed and managed all product and talent productions from creative conception through post-production executions.+ Demonstrated leadership skills by acting as liaison between marketing, sales, and global HQ teams to continually share updates on project status.+ Managed production budget and collaborated with key leadership on seasonal content creation plans to optimize resourcing. + Recipient of PUMA’s Marketing 2015 “Team Member of the Year” award.

Boston, Massachusetts, Us

+ Manage the day-to-day activities of the Studio Operations team.+ Staff projects and ensure successful delivery of all milestones.+ Design, implement, and facilitate annual marketing plans for the firm.+ Support development and tracking of marketing operations budget.+ Collaborate with firm leadership on the coordination of strategic marketing events, collateral development, and communication efforts.+ Manage hiring decisions and efficient training methods within the marketing department.(Marketing Coordinator, March 2012 - July 2013)

Milton, Ma, Us

+ Managed a team of graphic designers and developers on multiple, ongoing short-term and long-term graphic design, website design, and SEO projects.+ Fostered and maintained strong client relationships and helped drive repeat client business.+ Ensured design projects were delivered as scheduled and within budget to best possible quality standards. Managed key milestones and client expectations throughout the project.+ Championed the firm’s social media channels including Facebook, Twitter, and the company blog to increase brand awareness in the local Boston market. Organized the content creation process and oversaw quality control of posts.+ Conceptualized and implemented the first “Carrot for a Cause” viral contest to donate a $50,000 website to a non-profit organization.

Herzogenaurach, De

- Collaborated directly with the North American marketing team to create a spectrum of marketing materials for print, web, specialty events, apparel, and in-store fixtures while maintaining brand identity and visual consistency across all platforms.- Managed multiple project deadlines, presented creative concepts to marketing team, and wrote copy for advertisement to satisfy key retail accounts on projects throughout the United States.- Supported consumer website with online graphics.- Designed print materials for editorial publications.- Assisted with environmental graphic design for a month long event in NYC for the 2010 FIFA World Cup.

Ma, Global Marketing Communication And Advertising

B.S. Communications Media, Professional Communications And Graphic Design