As a graduate in design, my career trajectory has spanned graphic and product design, art direction, team management, and project management in a variety of strong and dynamic companies. One thing that has always been constant in my work is my commitment to making a positive impact. Whether through big or small actions, I always strive to leave a positive mark wherever I go. My love for problem-solving, combined with customer-facing insights and experience with methodologies in team management, has brought me to my current focus area of product management and development.
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Product ManagerAtomic Build May 2023 - PresentToronto E Região, Canadá -
Marketing Team ManagerAltave Mar 2023 - May 2023São José Dos Campos, São Paulo, BrasilActed as Marketing Manager at an aerospace company that specialized in innovative AI-based monitoring services for large areas.• Conducted a review of the company's existing communication materials, as well as conducted research to better understand the company's brand identity, target audience, and competitors.• Monitored and analyzed market trends and competitor activities to review marketing to prioritize development efforts.• Educated the team members involved in developing communication materials that are aligned with the company's branding guidelines, brand identity, messaging, and tone.• Utilized agile methodologies and tools such as Trello and Notion to manage development activities and monitor progress toward deadlines.• Ensure the clients were always up-to-date with new product features and service improvement, within sprint cycles.• Conducted regular 1:1 meetings with team members to provide feedback, coaching, and support.• Aligned marketing development priorities with business goals and stakeholder expectations. -
Marketing And Sales Team ManagerAltave Oct 2020 - Mar 2023São José Dos Campos, São Paulo, BrasilActed as Marketing and Sales Manager at an aerospace company that specialized in innovative AI-based monitoring services for large areas.• Led cross-functional sales teams to deliver services that met customer needs and business objectives, utilizing an agile-based framework• Conducted sales and marketing strategies based on market research and analyzed customer feedback to inform product, services, and sales decisions.• Utilized agile methodologies and tools such as Trello, Confluence, and Notion to manage development activities and monitor progress toward deadlines.• Worked closely with the marketing team to ensure the clients were always up-to-date with new product features and service improvement, within sprint cycles.• Ensured lean communication with stakeholders, including customers, sales teams, and executives, to align strategy and roadmaps.• Defined and tracked KPIs to measure success and identify areas for improvement.• Conducted regular 1:1 meetings with team members to provide feedback, coaching, and support.• Aligned marketing development priorities with business goals and stakeholder expectations.• Coordinated with external partners and vendors to ensure timely delivery of necessary components or services.• Monitored and analyzed market trends and competitor activities to review marketing and sales strategy and prioritize development efforts. -
Art Director And Desing ConsultantFbk Comunicação Integrada Apr 2020 - Oct 2020Belo Horizonte, Minas Gerais, BrasilActed as an Art Director and Project Monitor in a 360 Marketing agency.• Ensured project delivery within set deadlines, alignment with a correct briefing, and maintained brand positioning.• Developed and maintained a creation roadmap, aligning it with the company's overall business strategy and goals. • Interfaced constantly with clients to understand their needs and developed action plans to execute project demands.• I helped ensure efficient project management and successful outcomes for clients by translating it into creative designs for both online and printed materials.• Monitored projects using the Kanban methodology and focused on B2B clients from various sectors, including creative, food, events, mining, and industry. -
Art Director And Desing ConsultantMarquesini Cursos Mar 2018 - Oct 2020Belo Horizonte, Minas Gerais, BrasilActed as an Art Director and Project Monitor at a preparatory school for university entrance exams.• Developed and executed successful marketing campaigns that increased student enrollment.• Planned each campaign, taking into consideration the unique needs of the school and structuring them in a way that would engage students.• Oversaw the visual aspects of the campaigns, ensuring that they were visually appealing and aligned with the school's branding.• Monitored each campaign's progress, making adjustments as needed to ensure successful outcomes. -
Graphic DesignerChuveiro Estúdio Criativo Aug 2017 - Sep 2020Belo Horizonte E Região, BrasilActed as a Graphic Designer at a creative studio.• Created tons of graphic design solutions for a wide variety of projects, from visual brand identities to marketing campaigns in a multidisciplinary team.• Developed innovative and effective concepts for the client's needs• Leveraged cutting-edge graphic design software, keeping track of current trends and innovative production techniques to ensure high-quality deliveries.• Discussed strategies used to ensure successful product launches.• Managed relationships with vendors and suppliers, negotiating contracts and ensuring timely delivery of high-quality goods and services. -
Final ArtworkerAtelier Do Convite Jan 2016 - Jul 2017Belo Horizonte E Região, BrasilActed as a Final Artworker at the invitation creation department for events.• Created visual identities for invitations, where I developed a keen eye for selecting color palettes, and typography, working also with emblems, logos, illustrations, and layout creation for a wide range of events, including weddings, christenings, and 15th birthday parties. • Worked closely with clients to align the briefing. • Ensured that each project is refined until the final approval.
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Graphic DesignerFábrika - Agência Fbk Comunicação Integrada Jun 2015 - Jan 2016Belo Horizonte E Região, BrasilI've excelled in developing internal and external campaigns, branding, illustration, and creating visual content for social media. Additionally, I've created materials for a variety of interior design projects, with a creative and strategic approach to every need, resulting in successful outcomes for multiple companies. -
Graphic DesignerUniversidade Federal De Minas Gerais Aug 2014 - Jul 2015Belo Horizonte E Região, BrasilExtension Project: "Communication Advisory for the UFMG Library System".Professional performance: Creation of institutional campaigns, development of visual identity, and production of digital and printed materials for the National Seminar of University Libraries - SNBU 2014. -
Graphic DesignerGrupo Seven - Seven Media Bh Aug 2011 - Dec 2013Belo Horizonte E Região, BrasilI worked on several projects involving institutional branding, campaign development, and event creation to engage the company's students. My creative work also involved packaging design and creating content for social media platforms. These experiences allowed me to improve my skills in project management, marketing strategies, and graphic design.
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Graphic DesignerAnimalle Mundo Pet Jun 2012 - Sep 2012Belo Horizonte E Região, BrasilResponsibilities: Development the development of promotional graphic materials, designing the store's packaging line, producing institutional materials, and creating visually stunning identities for events. -
Teaching AssistantEscola Seven De Computação Gráfica Jan 2012 - Sep 2012Belo Horizonte E Região, BrasilResponsibilities: Monitoring students in the process of learning Adobe's software.
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Graphic DesignerUniversidade Federal De Minas Gerais Oct 2010 - May 2012Belo Horizonte E Região, BrasilProject for the Museum of the School of Architecture at UFMG.Responsibilities: Revitalizing the museum's visual identity.
Sarah Fergus Skills
Sarah Fergus Education Details
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Ux / Ui: Fundamentos Para O Design De Interface -
Mba In Business Administration -
Exchange Program -
Escola Seven De Computação GráficaSoftware
Frequently Asked Questions about Sarah Fergus
What company does Sarah Fergus work for?
Sarah Fergus works for Atomic Build
What is Sarah Fergus's role at the current company?
Sarah Fergus's current role is Product Management.
What schools did Sarah Fergus attend?
Sarah Fergus attended Universidade De São Paulo, Fundação Getulio Vargas, Universidade Federal De Minas Gerais, Instituto Politécnico De Bragança, Escola Seven De Computação Gráfica.
What are some of Sarah Fergus's interests?
Sarah Fergus has interest in Rede Profissional.
What skills is Sarah Fergus known for?
Sarah Fergus has skills like Adobe Photoshop, Design De Produto, Tipografia, Adobe Illustrator, Microsoft Office, Marketing Digital, Corel Draw, English, Social Media, Branding, Adobe Indesign, Lettering.
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