Sarah Fergus Email & Phone Number

Toronto E Região, Canadá

São José Dos Campos, São Paulo, Brasil

Acted as Marketing Manager at an aerospace company that specialized in innovative AI-based monitoring services for large areas.• Conducted a review of the company's existing communication materials, as well as conducted research to better understand the company's brand identity, target audience, and competitors.• Monitored and analyzed market trends and competitor activities to review marketing to prioritize development efforts.• Educated the team members involved in developing communication materials that are aligned with the company's branding guidelines, brand identity, messaging, and tone.• Utilized agile methodologies and tools such as Trello and Notion to manage development activities and monitor progress toward deadlines.• Ensure the clients were always up-to-date with new product features and service improvement, within sprint cycles.• Conducted regular 1:1 meetings with team members to provide feedback, coaching, and support.• Aligned marketing development priorities with business goals and stakeholder expectations.

São José Dos Campos, São Paulo, Brasil

Acted as Marketing and Sales Manager at an aerospace company that specialized in innovative AI-based monitoring services for large areas.• Led cross-functional sales teams to deliver services that met customer needs and business objectives, utilizing an agile-based framework• Conducted sales and marketing strategies based on market research and analyzed customer feedback to inform product, services, and sales decisions.• Utilized agile methodologies and tools such as Trello, Confluence, and Notion to manage development activities and monitor progress toward deadlines.• Worked closely with the marketing team to ensure the clients were always up-to-date with new product features and service improvement, within sprint cycles.• Ensured lean communication with stakeholders, including customers, sales teams, and executives, to align strategy and roadmaps.• Defined and tracked KPIs to measure success and identify areas for improvement.• Conducted regular 1:1 meetings with team members to provide feedback, coaching, and support.• Aligned marketing development priorities with business goals and stakeholder expectations.• Coordinated with external partners and vendors to ensure timely delivery of necessary components or services.• Monitored and analyzed market trends and competitor activities to review marketing and sales strategy and prioritize development efforts.

Belo Horizonte, Minas Gerais, Brasil

Acted as an Art Director and Project Monitor in a 360 Marketing agency.• Ensured project delivery within set deadlines, alignment with a correct briefing, and maintained brand positioning.• Developed and maintained a creation roadmap, aligning it with the company's overall business strategy and goals. • Interfaced constantly with clients to understand their needs and developed action plans to execute project demands.• I helped ensure efficient project management and successful outcomes for clients by translating it into creative designs for both online and printed materials.• Monitored projects using the Kanban methodology and focused on B2B clients from various sectors, including creative, food, events, mining, and industry.

Belo Horizonte, Minas Gerais, Brasil

Acted as an Art Director and Project Monitor at a preparatory school for university entrance exams.• Developed and executed successful marketing campaigns that increased student enrollment.• Planned each campaign, taking into consideration the unique needs of the school and structuring them in a way that would engage students.• Oversaw the visual aspects of the campaigns, ensuring that they were visually appealing and aligned with the school's branding.• Monitored each campaign's progress, making adjustments as needed to ensure successful outcomes.

Belo Horizonte E Região, Brasil

Acted as a Graphic Designer at a creative studio.• Created tons of graphic design solutions for a wide variety of projects, from visual brand identities to marketing campaigns in a multidisciplinary team.• Developed innovative and effective concepts for the client's needs• Leveraged cutting-edge graphic design software, keeping track of current trends and innovative production techniques to ensure high-quality deliveries.• Discussed strategies used to ensure successful product launches.• Managed relationships with vendors and suppliers, negotiating contracts and ensuring timely delivery of high-quality goods and services.

Belo Horizonte E Região, Brasil

Acted as a Final Artworker at the invitation creation department for events.• Created visual identities for invitations, where I developed a keen eye for selecting color palettes, and typography, working also with emblems, logos, illustrations, and layout creation for a wide range of events, including weddings, christenings, and 15th birthday parties. • Worked closely with clients to align the briefing. • Ensured that each project is refined until the final approval.

Belo Horizonte E Região, Brasil

I've excelled in developing internal and external campaigns, branding, illustration, and creating visual content for social media. Additionally, I've created materials for a variety of interior design projects, with a creative and strategic approach to every need, resulting in successful outcomes for multiple companies.

Belo Horizonte E Região, Brasil

Extension Project: "Communication Advisory for the UFMG Library System".Professional performance: Creation of institutional campaigns, development of visual identity, and production of digital and printed materials for the National Seminar of University Libraries - SNBU 2014.

Belo Horizonte E Região, Brasil

I worked on several projects involving institutional branding, campaign development, and event creation to engage the company's students. My creative work also involved packaging design and creating content for social media platforms. These experiences allowed me to improve my skills in project management, marketing strategies, and graphic design.

Belo Horizonte E Região, Brasil

Responsibilities: Development the development of promotional graphic materials, designing the store's packaging line, producing institutional materials, and creating visually stunning identities for events.

Belo Horizonte E Região, Brasil

Responsibilities: Monitoring students in the process of learning Adobe's software.

Belo Horizonte E Região, Brasil

Project for the Museum of the School of Architecture at UFMG.Responsibilities: Revitalizing the museum's visual identity.

Ux / Ui: Fundamentos Para O Design De Interface

Mba In Business Administration

Bachelor'S Degree, Design

Bachelor'S Degree, Marketing, Exchange Program

Complementação da graduação pelo programa de intercâmbio Minas Mundi com duração de 6 meses.

Software