IN MY SHOES:Having spent a lifetime creating beautiful shoes for the quintessential fashion lover, I am a self confessed ‘Imelda’. My designer peeps have sashayed though an extensive career across multiple, fashion industry platforms; design, retail, buying, brand development, marketing, communications and the successful establishment of a pure-play online shopping destination; ShoeSales.com.au. I am living proof that, “give a girl the right pair of heels, and she can conquer the world.” With over 20 years experience in the coveted world of fashion, I have successfully combined my innate, creative talent with my passion for TEXT. I am an experienced and highly recommended freelance copywriter, producing engaging and persuasive copy for print, website and email. My first hand intimacy provides content and copy that will inspire, educate, entertain and promote. I have recently extended my pen from ‘Sole’ to ‘Soul’, working with natural health, well-being, and holistic healing experts. My long love affair with words, now sees me stepping out, in my bespoke heels, to fulfill my dharma as an author. My first book release, Little Angels, will launch October this year. A book that I hope makes a difference to children’s lives. I am available for workshops, speaking engagements and book signings. The first of my own story ‘In My Shoes’ is scheduled for release next year. It’s great to be known for your shoes, but more fulfilling to be known for your ‘soul’.