Sarah Fitzgerald O'Connor Email & Phone Number

London, GB

Working with clients to understand their business challenges, their audiences and data, and creating insight-led integrated strategies to drive growth - across Fundraising, Campaigns, Comms, Innovation and Individual Giving.

London, United Kingdom

Driving strategic planning for Fundraising and Marketing comprising: the rebrand, the growth strategy for Secret Santa, integration under a new hero campaign and new content strategy. Reviewing and shaping the approach for IG innovation, the comms planning process. Scoping the brief for a unifying insight and creating the annual strategic marketing plan.

Perth, Australia

I was contracted as mentor and adviser to the Acquisition team on formulating a digital fundraising strategy for the next 12 months, comprising a funnel of digital fundraising ideas to test.

Perth, Australia

With an ambition to diversify income streams, I was contracted by Scitech to review their membership programme and propose how they could grow revenue over the next 3 years.

London, United Kingdom

Identify and develop commercial opportunities for new income from:- Launch of new Kids subscription product - Testing new tech for contactless, wearables, UGC and in-home donation devices - Working with corporate partners to identify innovation opportunities Skills include - - Primary qual research to generate actionable insight - Using.

London

Identify, business case and test new income streams for Individual Giving - - Launched Mobile giving- Led the organisational-wide Capital Appeal - Mass market fundraising launch of UK programme - Fundraising lead for TV telethon and working with ITV, BT, Lloyds Bank - Driving integration of Campaigning, Media and Fundraising activity

When I joined, face-to-face was the only sustainable acquisition media channel. I built a robust test and learn plan across 10 channels and within 2 years was recuiting 500% more regular givers per year. I was responsible for a spend of £5m, multiple suppliers and managed a team of 5. I introduced a DRTV plan which has since brought in tens of thousands of.

Sony CRM, Ted Baker CRM, Financial Services lead - managing direct marketing planning and campaigns

AD for The Telegraph's subscription programme and Typhoo Tea brand advertising account

WWF and MSF Australia - managing individual giving fundraising programmes.

NSPCC Acquisition & UNICEF IG - Managing full service accounts comprising planning & strategy, creative and production across the full mix of media channels, media and data planning & buying and telemarketing.Six months working in healthcare team and on L’Oréal Garnier.

Microsoft - managing direct marketing campaigns

Managing marketing budget and activity for Large Corporate industry sector teams comprising press advertising, events and sponsorship

Ba(Hons), French, 2:1

Education record