Sarah Rives Fossum Email & Phone Number

Powered by people, our mission is to get safer products into the hands of everyone. Responsible for developing and implementing a strategic growth plan targeting new and under penetrated markets in the US and Canada.

• Worked with cross-functional partners to strategically plan and execute content and vision for all leadership and training meetings, ranging from 300 to 18,000 attendees. • Created and directed a profitable national training road show. Responsible for the overall vision and execution of the program, requiring cross functional collaboration with events, creative, online marketing, product marketing, customer service, operations and IT teams. Spearheaded marketing and social media strategies, recognition qualifications and registration logistics. Created training content to support current company objectives with a focus on fundamental business-building skills to drive sales and recruiting metrics. Training road show by the numbers:• 95 events over 8 years• 125% increase in attendance since inception • Attendees earn 58% more commissions and overrides compared to non-attendees• Attendees are 6.7X more likely to promote to the first level of leadership than non-attendees• 97% of attendees consider the event valuable to their business • Developed a level-specific training event focused on coaching attendees how to promote to the next level of leadership. 35% of attendees promoted from the second to the third level of leadership within 9 months of the event. • Partnered with top field leader speakers to ensure training content complements company goals, supports retention, creates momentum and propels sales and recruiting.• Partnered with compliance and legal teams to ensure training content complies with FTC guidelines on income and product claims while maximizing the sales message. Ensured training content paralleled company policies and procedures, and industry best practices.

• Planned and executed field development projects from conception to completion to assist the field in building successful, sustainable businesses in line with company initiatives and industry trends.• Built strong working relationships with global field leaders to foster the partnership between the corporate office and sales force.• Created comprehensive sales strategies for logo merchandise, increasing revenue 430% over 4 years. Collaborated with vendors to create branded merchandise and business tools to assist the field in growing their businesses while supporting company sustainability initiatives.• Brainstormed promotion and incentive ideas to support sales and recruiting initiatives. Worked with international counterparts to ensure seamless launches of global programs. Created and updated training and marketing tools to support the field.

• Coached and educated sales force on company policies and procedures. • Assisted in the development of company policies and procedures to ensure compliance with international and federal regulations. • Managed a caseload of compliance matters requiring the investigation and resolution of reports of alleged policy violations, and the review of consultant created advertising.• Collaborated with the sales department to implement business development objectives in alignment with company polices and industry best practices. • Enforced the company’s intellectual property rights and protected brand integrity.

Defended a global pharmaceutical company in a class action litigation. Analyzed evidence to determine probative value and make strategy recommendations.

Defended a national financial institution in a large, complex securities litigation. Performed quality control to ensure accurate and consistent work product.

Juris Doctor With Honors

Activities and Societies: Actual Innocence Clinic, Member, Texas Review of Entertainment & Sports Law, Staff Editor

Bachelor Of Science, Radio-Television-Film

• GPA: 4.00; Highest Honors & Distinguished Scholar • Concentration: Communication Technology & Policy