Sarah Foushee Email & Phone Number

Lakeland, Florida Area

• Recruited to lead sales and service strategy for Brew Hub and partner brands with distributors and retailers for an innovative new business which provides brewing, packaging, distribution and sales services to help.
• Manage statewide business in Florida with 8 wholesalers to maximize brand awareness, distribution, and sales through regular communication of brand priorities and development of an annual business plan.
• Create and execute strategic positioning and brand management for a diverse portfolio consisting of Brew Hub brands (Diver Down Imperial Red Ale, KeyBilly Island Ale, Pool Hop Session IPA) and GolfBeer Brewing Co..
• Lead and manage business, promotions, distribution, innovation, sales, and pricing initiatives for key retail chains including Publix, ABC Fine Wine & Spirits, Racetrac, Total Wine & More, and Whole Foods.
• Consistently meet and exceed sales targets with fully developed sales, marketing, and pricing programs.
• Provide leadership, direction, training, motivation, and evaluation of a team of 3 Golf Beer Sales Representatives and 1 Brew Hub Sales Representative in the South Florida market from West Palm Beach to Key West.

Lakeland, Florida

• Worked directly with distributors and retailers to promote and develop the Dogfish portfolio for a leading craft brewery which produces, markets and sells a portfolio of off-centered ales for off-centered people.
• Cultivated relationships, and provided guidance to 8 distributors in Florida and Georgia to increase distribution and sales of 20+ brands throughout the core, seasonal, and occasional lineup including 60 Minute IPA, 90.
• Performed regular market visits to coach and motivate wholesalers to maximize brand awareness, distribution, sales and market share growth, implement pricing plans, and adapt national marketing strategies for local.
• Developed sales plans and forecasts based on sales trends and seasonality; designed and implemented sales incentives.
• Managed all activity and decision points with key chain accounts including Publix and ABC Fine Wine & Spirits.
• Designed and executed grassroots programming including tap takeovers, beer dinners, festivals, and other promotional activity.

Lakeland, Florida

Provided oversight, strategy and leadership of local sales and distribution efforts for an importer and marketer of high end specialty beers from around the world for distribution throughout U.S. markets.* Managed key pricing, sales, marketing, distribution, and promotional plans for a portfolio of ~80 brands from 26 breweries around the world, with a.

Lakeland, Florida

• Recruited to assist in community relations activities, and game-day promotions.
• Assisted in development of marketing programs to engage community leaders and fans to celebrate the 75th Anniversary of Detroit Tigers Spring Training in Lakeland.
• Cultivated and expanded meaningful relationships and partnerships in the community.
• Managed and implemented all pre-game, in-game, and post-game elements, promotions, and interviews; presented and executed a high level, high energy experience that was memorable for fans.

Santa Monica, California

• Served as liaison between high-profile clients, talent, and colorists during post-production for major motion pictures.
• Worked with internal departments to prioritize and resolve client requests and deliverables.
• Accommodated clients throughout the entire color correction session and proactively responded to client inquiries.
• Utilized relevant internal technology solutions to effectively manage client relationships.

Tallahassee, Florida Area

• Recruited to conduct on-premise marketing activities to promote Anheuser-Busch products to contemporary adults.
• Created college market-specific programs and executed customized local marketing and promotional plans to promote company products and initiatives at on-premise retail accounts in a high-profile college market.
• Influenced brand purchase intent and improved product placement, sell-through, and market share growth by interacting directly with consumers and retailers during national/local on-premise promotions and product.
• Sold-in new products, gained new placements, merchandised accounts, rotated product, and maintained point-of-sale