As a key member of Talent Growth Partners, I leverage my expertise to drive strategic initiatives for both our clients & our boutique consultancy. My role spans executive branding, communications strategy, business development, & operational excellence.Client-Focused Initiatives:Executive Branding & Career Strategy: I partner closely with senior leaders & executives to craft compelling personal brands that align with their career goals & values. Through a brand strategist’s lens, I develop executive resumes & provide tactical toolkits that position them for success in their next move.Corporate Communications & Change Management: I collaborate with our team to design & implement communication strategies supporting change management & human capital initiatives. My work ensures clients are equipped with clear, impactful messaging that guides their teams through transitions.Employer Brand Strategy: Drawing on my background in marketing & recruitment, I lead the development of employer brand strategies that resonate with both current & prospective employees. I conduct in-depth research, including focus groups & surveys, to align internal & external brand perceptions. By operationalizing mission, vision, & values, I create platforms & toolkits that empower HR & talent acquisition teams.Internal Contributions to Talent Growth Partners:Business Development & Sales Enablement: I drive the development of marketing & sales materials that enhance our business development efforts. This includes overseeing our sales & content strategy, ensuring we communicate our value proposition effectively.Operations & Traction EOS Implementation: As a facilitator for our Traction EOS implementation, I play a crucial role in establishing systems, processes, & technologies that support our firm’s growth. My work in operations enablement positions Talent Growth Partners for scalable success, applying best practices to optimize internal functions.

At Fracek Strategies LLC, I thrive on asking the right questions and crafting innovative solutions that help companies break through challenges. I’ve been a trusted partner to firms across various sectors, delivering results-driven strategies in business development, operations, marketing, and communications. My work goes beyond traditional marketing, encompassing business strategy, operations enablement, and organizational growth.Key Services:Strategic Consulting: I collaborate with companies to refine their business strategies, streamline operations, and unlock new growth opportunities. My approach integrates strategic thinking with hands-on implementation, ensuring sustainable success.Brand Strategy & Identity Development: I help entrepreneurs and startups build compelling brand identities that resonate with their audiences. This includes comprehensive brand strategy, visual identity creation, and consistent messaging across all platforms.Marketing & Communications: With deep experience in website development, copywriting, communications, and PR planning, I craft cohesive narratives that amplify brand visibility and drive engagement.Operations Enablement: I work with clients to design and implement systems and processes that support scalable growth, ensuring they are equipped for long-term success.Since 2009, I’ve empowered countless entrepreneurs and startups to clarify their vision, enhance their market presence, and achieve their goals. My diverse expertise positions me as a strategic ally who helps businesses navigate complexity, drive innovation, and deliver lasting impact.

Teaching senior capstone course in public relations issues management for corporations, government and non-profit groups to students at Marquette Universtiy. Working in teams, students design a public communication campaign involving media management, community relations, educational outreach or other methods of advocacy in the public forum for achieving social justice goals using public relations strategies and tactics. Students design public communication campaign proposals for local or national clients. Student campaign designs are read and responded to by industry professionals, the client and the instructor. Students conduct field research, analyze results and incorporate findings in their action plans.

Strategy and management of multiple education and b2b clients.

- Responsible for the full spectrum of client services from strategic planning, pitching, budgeting and billing, to management, coordination, art directing, copywriting and proofreading for all client accounts.- Pitches, writes and researches RFPs for new business.- Acts as company’s social media specialist, making recommendations and providing training to clients as necessary- Works primarily on a higher education account, while gaining additional experience in agricultural marketing, b2b marketing and healthcare marketing

Previously, as an account service manager, I played an essential role in strategic planning for clients - including large health care systems, specialty practices, critical access hospitals and more. My tasks included annual planning and budgeting for service lines, project management, event planning and more. From managing Web site development and editorial content, to studying potential new media marketing opportunities, to ensuring projects proceed according to plan and stay on budget, I’m a quick study whose performance and delivery set the stage for my success in the marketing field.Specialties:- Generational marketing- Web site management, copywriting and development- New media marketing and social networking marketing- Editorial management- Nurse recruitment- Orthopaedics and rehabilitation- Cardiac and cardiac rehabilitation

Provided assistance to the account services managers in the day-to-day management of accounts and to develop the skills necessary to advance to the position of account services manager.

Responsible for checking every document/project within the agency to ensure accuracy, grammar, punctuation and spelling. Wrote copy to motivate consumers to take an active role in their health.

Planned, trained and supervised a team of approximately 30 student callers; monitoring expenses, daily processing of pledge information, grouping and sorting pledge forms, and generating statistical information and comparative reports.