Sarah (Frawley) Armato Email & Phone Number

Grand Rapids, Michigan, US

Grand Rapids, Michigan, US

Camden, NJ, US

• Manage a $10M Sales Syndicated Data Budget in two separate ERP systems; contract negotiation, manage relationships with 27+ vendors, create purchase orders and process invoices, point person for Procurement.
• Lead $100M innovation workstream from specs to samples for entire sales team- all paths to market
• Create and manage innovation store authorization workstream, including weekly progress vs AOP
• Manage Limited time offers projects including timelines, sales estimates, supply planning, demand planning, through to post-launch executive level tracking and on-hand inventories
• Synthesize data from multiple sources to provide brand, competitive, and category insights for Senior Management
• Coordinate processes between Sales, Category Management, Brand/Marketing, Supply Chain, Demand Planning, Procurement, Finance, Accounting, and Shopper Marketing teams

Camden, NJ, US

• Assist in the development of Brand promotional strategy and guidelines
• Assemble and maintain over/under brand promotional calendar for Key Accounts
• Deliver monthly post event analysis to drive incremental business unit profitability
• Collaborate with Marketing and Sales Strategy to assist in the development of brand selling stories
• Provide coordination support for AOP context and timing in conjunction with Marketing, Finance and Sales Strategy
• Develop insights of key drivers of base and promotional volume variances by collaborating with Category Leadership and leveraging IRI data

Battle Creek, Michigan, US

• Selling, negotiating, and executing business plans through fact-based selling techniques to achieve win-win results within Harris Teeter, Food Lion, SEG, and Target accounts.
• Managed a $8M territory of over 100 stores to increase Kellogg base sales by achieving maximum distribution, shelf share, and selling incremental displays
• Utilized Nielsen, Tableau, store ranking reports, and AMPS to provide high-level business updates for store management
• Worked with Harris Teeter Account Executive to lead monthly calls with Retail Team and Buyers
• Partnered with Kellogg Snack Representatives to create Power of K Displays

Fuschl, AT

• Provided feedback and sampling reports to the Field Marketing Specialist
• Planned and executed sampling events that targeted over 300 new or infrequent users per event
• Promoted innovation at RedBull sponsored events to influence sales

Battle Creek, Michigan, US

• Attended meetings with District Managers and Senior Leaders to understand meeting structure
• Applied sales and marketing techniques to increase purchasing volume in store
• Wrote and processed customer orders to ensure maximum distribution on shelf
• Developed a Mentoring Program for new and incoming Kellogg employees
• Shadowed Sales Reps, Managers, and Senior Leaders to learn the accountabilities of different roles

Brentwood, Tennessee, US

• Created and maintained social media platforms such as Facebook, Twitter, and LinkedIn
• Researched and attended external networking events to gain exposure and reach potential clients
• Organized consultant social events for Consultants to network internally and externally

Charlotte, NC, US

• Organized financial statements and insurance forms.

Brooklyn, New York, US

• Marketed a fashion company to potential clients on UNC Charlotte’s campus
• Created social media generated advertisements for events on platforms such as Twitter and Facebook
• Planned and organized trunk show to reach new and potential users
• Assisted clients through purchasing to ensure successful transactions