Sarah Freeman Email and Phone Number
Sarah Freeman work email
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Sarah Freeman personal email
Collaborative problem-solver with 15 years of proven success in executing customer-centric digital and traditional marketing programs to generate leads, elevate brand positioning and drive revenue growth. Skilled at translating B2B and B2C goals and objectives into actionable campaign plans that move target audiences closer to purchase. Marketing competencies: • Digital strategy & execution • Brand storytelling• Customer assessment via journey mapping, personas and research• Content strategy & execution• Segmentation and targeting • Demand planning and execution• Budget & project management • Channel marketing program execution• Sales enablement My marketing experience is best described by the versatility and scope embodied in the word "and"...• B2B and B2C• Agency and client/corporate• Digital and traditional marketing• Demand and lead generation• Content strategy and execution• Leader and contributor
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Market Insight StrategistHearth & Home Technologies Nov 2024 - PresentLakeville, Minnesota, Us
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Demand Generation Marketing ManagerHearth & Home Technologies Jun 2021 - Nov 2024Lakeville, Minnesota, UsPartnered with cross-functional internal teams and external agencies to transform go-to-market strategies into digital campaign plans that generate leads and drive business growth. Responsible for full-funnel conversion strategies and tactics from awareness to purchase. Areas of ownership include: performance marketing, digital marketing, branded partnerships, content strategy, and website optimization + testing. • Generated 85% of all annual leads for primary fireplace brand through paid media strategy and execution.• Beat annual lead goal by 50% with 43% less budget. • Owned annual campaign development process outlining $3MM budget to support full-funnel marketing efforts.• Negotiated and executed all media, brand, and influencer partnerships (e.g. Arch Digest, Trending Today, House Beautiful). • Owned upper-funnel brand awareness growth which increased organic traffic to website by 62% YoY.• Doubled website product pageviews and increased conversion rate by 45% YoY.• Managed agency/client relationship and reduced agency fees by 71%. • Established cross-functional team responsible for website optimizations and testing. • Developed omni-channel marketing campaign plan to test a D2C sales strategy in a high-potential market. • Managed 1 direct report.
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Demand Generation Manager - B2BWerner Electric Jan 2021 - May 2021Cottage Grove, Mn, UsPromoted to lead the organization in the transformation from outbound marketing to inbound marketing by building targeted, automated, campaigns that drive qualified leads and build awareness and interest in Werner Electric's products, services, and solutions. • Implemented outbound marketing strategies and tactics designed to transform the marketing function.• Partnered with Sales and Product teams to implement lead management protocol to increase lead acquisition and conversion.• Collaborated with manufacturer partners to identify messaging and content strategy to reach industry professionals. -
Integrated Marketing Strategist - B2BWerner Electric Nov 2017 - Jan 2021Cottage Grove, Mn, UsPartnered across organization to plan and implement integrated customer-centric marketing strategies and tactics driving brand awareness and engagement across all audience segments. • Led all customer-focused marketing efforts - email, events, content development, digital, and customer outreach. • Increased direct traffic to website by 45%.• Increased annual social media followers by 62%.• Doubled email sends from 2018-2019 achieving click-to-open rates over 30%.• Owned company merchandise store strategy and marketing; reduced obsolete merchandise inventory liability by 75%.
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Marketing Manager - 1:1 (B2C)Capella University Sep 2015 - Nov 2017Minneapolis, Mn, UsPromoted to own post-purchase retention strategies via lifecycle marketing campaign strategy and management.• Conducted year-long voice-of-customer (VOC) buyer journey research study to identify and solve customer pain-points throughout the enrollment and new customer experience. • Measured KPIs and analyzed data to monitor campaign effectiveness to refine and improve customer satisfaction and retention. -
Associate Marketing Manager - Referral/Loyalty Lead Gen Channel (B2C)Capella University May 2013 - Sep 2015Minneapolis, Mn, UsRan Capella’s most cost-efficient and highest converting marketing channel - word-of-mouth/referral. • Owned integrated WOM campaigns that grew referral inquiries by 30% YoY.• Grew overall WOM channel lead conversion by 23% YoY.• Designed and executed word-of-mouth (WOM) marketing plans that fostered brand advocacy and aligned with marketing goals and objectives.• Maintained lowest marketing channel cost per acquisition.• Owned corporate social responsibility program that generated $1M in donations to non-profit organizations.• Partnered with analytics on member segmentation strategy to target high-referring members. • Met marketing goals and objectives while simultaneously adhering to important industry regulations and brand standard requirements. • Forecasted, analyzed, and presented channel results.
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Digital Account Executive - Ad AgencyJ. Walter Thompson Worldwide Mar 2010 - May 2013New York, Ny, UsAfter internship, hired-on to assist the Account Management team. Then promoted to be the agency's lead account manager for digital client initiatives within the healthcare and education industries. • Managed day-to-day client projects and identified opportunities to grow accounts and obtain new business. • Efficiently and cost-effectively managed internal team, including timeline, budget, and scope. • Client roster included: UnitedHealthcare, Optum Health, Rasmussen College, 3M, and various pro-bono clients. -
Ad2Mn Board Of DirectorsAdfed Minnesota May 2011 - Jul 2012Minneapolis, Mn, Us
Sarah Freeman Skills
Sarah Freeman Education Details
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University Of MinnesotaStrategic Communications - Marketing + Advertising
Frequently Asked Questions about Sarah Freeman
What company does Sarah Freeman work for?
Sarah Freeman works for Hearth & Home Technologies
What is Sarah Freeman's role at the current company?
Sarah Freeman's current role is Market Insight Strategist at Hearth & Home Technologies.
What is Sarah Freeman's email address?
Sarah Freeman's email address is sa****@****lla.edu
What schools did Sarah Freeman attend?
Sarah Freeman attended University Of Minnesota.
What skills is Sarah Freeman known for?
Sarah Freeman has skills like Advertising, Interactive Marketing, Marketing, Digital Marketing, Social Media Marketing, Integrated Marketing, Marketing Communications, Social Media, Account Management, Marketing Strategy, Strategy, Email Marketing.
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