Sarah Garrido Pooley Email and Phone Number
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Sarah Garrido Pooley maintains and grows Ytech’s reputation for exceptional luxury developments in Miami. She oversees all aspects of the company’s communication strategy, including internal and external global communications, corporate branding, and strategic brand partnerships.Before joining Ytech in 2019, Mrs. Pooley was a managing director at Jeffrey Group, where she led corporate communications programs for Fortune 500 companies, including Marriott, PepsiCo and Airbus. Earlier in her career she worked on real estate and hospitality clients including Douglas Elliman, Rockefeller Group, and Mandarin Oriental. Mrs. Pooley also worked in media relations for Burson-Marsteller’s travel and tourism practice.She holds a Master of Science in Integrated Marketing from New York University, where she served as a graduate-level instructor in integrated marketing. She also earned her Bachelor of Science in communications from Florida International University and completed an executive education course from Harvard Business School in Transforming Customer Experience.
Ytech
View- Website:
- ytechinternational.com
- Employees:
- 7
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Chief Brand OfficerYtech Sep 2020 - PresentMiami, Florida, United StatesFounded in 2006, Ytech is a real estate development firm headquartered in Miami, Florida.Led by visionary Yamal Yidios, the firm’s pipeline includes more than $3 billion in luxury development within the Brickell neighborhood. Ytech has developed and redeveloped more than $2 billion in real estate. The firm’s history includes a presence in 25 submarkets across the southeastern United States involving the development and ownership of over 7,000 residences and offices, totaling more than 10 million square feet of property. For more information, please visit https://ytech.com. -
Managing DirectorJeffreygroup Jan 2019 - Sep 2020Miami, FloridaJeffreyGroup is the leading independent marketing and corporate communications agency helping companies inform, engage, motivate and persuade audiences in Latin America. With a history of successfully serving the world's largest companies and brands since 1993, the firm provides a full range of public relations, marketing, digital and corporate communication services throughout the region. As Managing Director for its Miami office, Sarah applies her diverse career experiences in PR, marketing and as an entrepreneur to provide a broad strategic vision and insight that will benefit JeffreyGroup clients across all industry sectors. -
Director Of Business Development And Client ServicesConway+Partners May 2014 - Jan 2019New York, Ny/ Miami, FloridaConway+Partners is a full-service, integrated branding and marketing agency serving global clients across a broad spectrum of industries. Sample client roster includes: WeWork, The Durst Organization, Rudin Management, Ytech, Douglas Elliman, Newmark Grubb Knight Frank, Mana Wynwood. • Responsible for protecting and growing the agency’s relationships with current and prospective clients • Led accounts with multi-billion dollar investment and development companies • Responsible for profitability of team’s accounts to assure ongoing new business development • Helped define strategic direction for real estate developments, from positioning to visual identity through the execution of all customer touch points • Led and managed client services, resulting in a smooth running, effective operation with excellence in mind -
Adjunct InstructorNew York University Sep 2016 - May 2017Greater New York City AreaGrad-level adjunct instructor at NYU's School of Professional Studies. Course title: Introduction to Integrated Marketing -
Marketing & Pr ConsultantGarrido Communications Aug 2013 - May 2014Greater New York City AreaGarrido ran her own consultancy business specializing in strategic communications, brand management and event marketing for a diverse array of clients including Godiva and Heineken, among others.
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Marketing ManagerDonald J Pliner Oct 2010 - Sep 2013• Led marketing communications strategies for the company's retail stores, wholesale and online divisions - reporting to the VP, eCommerce• Played key role in managing agency partnership for development of re-branding efforts - including but not limited to: packaging presentation, key messaging, seasonal imagery and branding strategies• Spearheaded and executed marketing and public relations campaigns, including new product introductions and existing product development• Responsible for creation and maintenance of marketing budget• Developed and executed integrated marketing programs and general business solutions resulting in increased customer traffic, product awareness, brand image and sales• Secured targeted media endorsement and accomplished celebrity seeding efforts• Developed and streamlined social media initiatives -
Client Executive, Travel & Tourism PracticeBurson-Marsteller Mar 2008 - Oct 2010Miami, Fl• Worked primarily for the travel and tourism practice handling soup-to-nuts PR programs for various tourism boards and travel clients• Handled all media relations throughout North America targeting industry, consumer and general interest media, and responsible for developing all external communications• Coordinated press trips throughout the course of the year; identified media, planned travel itineraries and staffed trips • Provided strategic counsel to client including trend reports and market analyses• Identified opportunities for brand alliances and corporate positioning
Sarah Garrido Pooley Skills
Sarah Garrido Pooley Education Details
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Executive Education, Transforming Customer Experience -
Integrated Marketing -
Florida International UniversityPublic Relations, Political Science, Marketing
Frequently Asked Questions about Sarah Garrido Pooley
What company does Sarah Garrido Pooley work for?
Sarah Garrido Pooley works for Ytech
What is Sarah Garrido Pooley's role at the current company?
Sarah Garrido Pooley's current role is Chief Brand Officer at Ytech.
What is Sarah Garrido Pooley's email address?
Sarah Garrido Pooley's email address is sg****@****ers.com
What is Sarah Garrido Pooley's direct phone number?
Sarah Garrido Pooley's direct phone number is +156120*****
What schools did Sarah Garrido Pooley attend?
Sarah Garrido Pooley attended Harvard Business School, New York University, Florida International University.
What skills is Sarah Garrido Pooley known for?
Sarah Garrido Pooley has skills like Social Media, Strategic Partnerships, Online Marketing, Brand Development, Digital Strategy, Retail, Sales, Business Development Consultancy, Media Relations, Event Planning, Brand Awareness, Business Development.
Who are Sarah Garrido Pooley's colleagues?
Sarah Garrido Pooley's colleagues are Sofia Sara, Yamal Yidios, Carino Camaioni, Nabil Yidios, Ana Despres, Sonia Idalid Castellanos, Mario Mencos.
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