• Managed national consumer and trade media relations for all B2C clients in the paint and coatings industries, generating coverage in high profile publications, including Martha Stewart Living, Better Homes & Gardens, Men's Journal, ELLE Decor and more.• Led measurement, analysis and reporting of the media relations program and its strategic initiatives.• Developed and executed high-level media relations plans, creative campaigns, and activations across all B2C accounts.• Led client communications regarding the performance status of the media relations program and various activations.

• Handled day-to-day project management and campaign execution for clients in the food, beverage, nutrition, and tech industries, including, but not limited to, Califia Farms, Litehouse Inc., Fresh Express, and Levoit.• Led consumer and trade media relations for B2C and B2B clients, including development of editorial calendars, media lists, pitches, and press releases, securing coverage in high profile consumer media outlets such as TODAY, Forbes, GMA, and more.• Developed materials for interviews, awards submissions, media backgrounders, brand guidelines, trainings, and more.• Managed social media channels for clients, including content development, community management, KPI development and measurement. • Monitored, tracked and analyzed earned media data for the development of comprehensive reports, campaign recaps, and analytical assessments of the media and competitive landscape.• Led research, communication, and execution of influencer marketing campaigns. • Managed paid media tactics for clients including mailers, surveys, Mat Releases, SMTs, speed pitching events, in-person and virtual media events, and trade shows.

• Provided consumer care, education, and brand reputation management through multiple social platforms; including Amazon, Bazaarvoice, Profitero, Later and Sprinklr.• Monitored social media threats before potential escalation and managed crisis communication channels.• Handled brand promotions across both consumer and pet social media channels.• Launched Live Chat & SMS across branded consumer and pet channels and trained internal teams.• Worked cross-functionally with Regulatory and Quality Assurance teams to craft key messaging, crisis communications, and case-by- case specific talking points for representatives.• Developed and trained representatives on nutrition labeling and food policies. Kept software updated with the most accurate nutritional information and product imagery

• Developed and reverse-engineered products, product ingredients, and product applications from concept to launch.• Participated in product and sensory evaluation testing.• Defined operational and quality standards for food manufacturing and labeling.• Managed projects for quality improvements, cost optimization, and process improvement.• Proactively developed new products to support marketing initiatives

• Managed the phone lines and schedule of the catering service• Assisted 4 different managers• Facilitated in the collection of direct deposits of 10 different restaurants• Responsible for writing new recipes, sending customer quotes, and updating catering calendar

• Recorded and explained specific diets to patients• Performed daily food service duties necessary to meet patient deadlines• Used equipment in a safe and efficient manner• Stayed current with policies, training, and diets related to patient safety and FDA regulation

• Worked 10 hours every week during school to provide breakfast and lunch to over 100 students• Maintained a neat, sanitary work environment• Practiced and performed HACCP inspections• Stayed current with FDA and USDA regulations

• Responsible for opening and closing store procedures• Controlled inventory and marketing of product• Quickly established rapport with customers• Operated cash register