Sarah Gibson Email & Phone Number

Rochester, Ny, Us

Rochester, Ny, Us

Rochester, New York, United States

I lead CPL's Marketing team, which includes a full-service creative studio dedicated to building CPL's brand across our footprint spanning six states, 20+ offices and five industry practice areas. I also oversee a business development team responsible for creating proposals in pursuit of CPL's growth.

Rochester, Ny | San Francisco, Ca

- Led agency team managing Verdant’s client portfolio as well as key clients within parent company Butler/Till’s portfolio, with particular focus on energy and sustainability sectors- Managed teams in Rochester, New York City and San Francisco- Key member of Verdant leadership team, supporting business strategies, growth and new business efforts- Direct client services team managing a business portfolio in excess of $5 million (revenue) and $150 million (billings)- Led specific new business efforts and participated in or led pitches securing over $3 million in new business revenue- Provided subject matter expertise and thought leadership, speaking at industry conferences and delivering training to clients and stakeholders- Clients included: New York State Energy Research and Development Authority, Pacific Gas and Electric, Sodexo Corporate Social Responsibility, Vermont Energy Investment Corporation, San Diego Gas and Electric, Northwest Bank

As a Senior Account Executive at Roberts Communications, Inc., I managed several clients' strategy, planning and day-to-day execution of marketing efforts. I was also involved in all up-front strategic planning for clients in healthcare, financial services and elder care.

BCA is a boutique-style advertising and PR agency. While working on account service there, I undertook the following functions:• Managed over 11 client accounts in regards to brand strategy, messaging and positioning • Liaised with clients daily to work on new and existing strategies and move projects forward • Created and updated media plans and budgets for worldwide marketing initiatives• Oversaw creative department in development of ads, collateral and other assets for all clients• Pursued new business opportunities and created/pitched proposals to potential accounts• Maintained a list of over 300 new business contacts and communicated with them on a regular basis• Supported the public relations teams in planning and executing events• Trained and oversaw administrative and production staff• Clients included: South African Airways, Qatar Airways, Half Moon Resort - Jamaica, Fitzpatrick Hotel Group – two properties in Manhattan, Round Hill Resort - Jamaica, APTA (Association for the Promotion of Tourism to Africa), P&O Cruises, Hapag-Lloyd Cruises, Business Traveler Magazine