Sarah Mcglone Email & Phone Number

Smyrna, Ga, Us

Atlanta, Georgia, United States

Atlanta, Ga

• Oversee content development (idea formation, briefing, writing, creating, and editing) across multiple formats and marketing channels; collaborating with a range of content and strategy contributors of all levels • Execute expert writing and communications skills with attention to voice and tone delivery• Plan, develop, and communicate the preparation of marketing content with all appropriate parties, including identifying the needs of the Operations and Recruiting teams and working with the Marketing Director to develop and manage recommendations • Develop and execute yearly content marketing strategy that aligns with company goals and growth strategies

Atlanta, Ga

• Developed original content to be distributed across all internal and external marketing channels (i.e. intranet, blog post, web content)• Managed web content for social media campaigns, created social posts and schedule postings via the Pardot platform• Developed and executed yearly marketing strategy that aligns with company goals and growth strategies• Created and managed the department-wide budget for tracking annual expenses• Assisted with conference planning for an annual corporate leadership conference for 150+ medical directors, lead APCs and executive leadership members• Managed marketing direct mail campaigns and conferences via the Salesforce Platform

Marietta, Georgia

•Prepared and oversaw logistics alongside senior leadership for 13 separate events in two months with a $300,000 budget following the expansion to an 11 hospital system from 5•Generated systemwide event management process that would allow for streamlined event planning •Developed original content in the form of feature stories and media releases that were distributed across internal and external channels•Published content for WellStar’s intranet to inform team members of work-life services and systemwide events•Executed communication slide decks for system partnerships and acquisitions to be presented to senior leadership•Managed web content for social media campaigns, created social posts and scheduled postings via the Sprinklr platform•Created online editorial uploading process with Digital Communications team that coordinated distribution of WellStar content across all digital assets