Leading a team of 5 analysts, I oversee the digital media campaign analysis and performance tracking for a diverse client portfolio, including C&A, Shell, Crefisa, and UNICEF. My responsibilities include generating reports to enhance campaign performance, delivering business, media, and web analytics insights, and supporting strategic decision-making for our clients. I actively participate in client meetings, present results and analyses, and provide organizational support to ensure the team’s deliverables align with client expectations and business goals. Proficient in tools such as GA4 and Looker Studio.

I specialize in ensuring the precision and effectiveness of advertising campaigns. Proficient in Data-Driven SQL, I meticulously leverage data analytics to assess the quality, accuracy, and performance of advertisements. By employing advanced SQL techniques, I contribute to optimizing ad campaigns, ensuring they align with strategic objectives and deliver optimal results.Key Contributions:Quality Assessment Expertise: Conduct thorough assessments of ad content, ensuring alignment with quality standards, and providing actionable insights for improvement.Data-Driven Optimization: Utilize SQL queries to extract and analyze data, enabling informed decisions on campaign adjustments and enhancements.Performance Analysis: Employ a data-driven approach to analyze ad performance metrics, identifying trends and areas for refinement.Cross-Functional Collaboration: Collaborate with diverse teams, including marketing and data analytics, to align ad quality assurance processes with overall business objectives.Achievements:Enhanced Ad Quality: Implemented rigorous quality assurance protocols, resulting in a noticeable improvement in the overall quality and relevance of advertising content.Optimized Campaigns: Leveraged Data-Driven SQL to optimize ad campaigns, leading to increased engagement and improved return on investment.Data-Backed Recommendations: Provided stakeholders with data-backed recommendations, enhancing decision-making processes for ad strategy and content.Vision for Future Impact:Eager to continue utilizing my expertise in Ads Quality Assurance and Data-Driven SQL to contribute to innovative campaigns. Committed to staying at the forefront of industry trends, I aim to further refine strategies that drive meaningful engagement and success in the dynamic landscape of digital advertising. Open to new challenges and collaborations that allow me to apply my skills to their fullest potential.

I harnessed a diverse skill set, encompassing SQL, Python, Power BI, and Excel, to elevate data-driven insights and optimize project outcomes. My responsibilities involved not only the meticulous collection and analysis of data but also the strategic interpretation to facilitate informed decision-making.Key Contributions:Comprehensive Data Collection with SQL and Python: Led initiatives for extensive data collection using SQL and Python, ensuring the acquisition of varied and pertinent datasets crucial for the success of diverse projects.Advanced Data Analysis Using Python: Applied advanced Python techniques for data analysis, extracting valuable insights that played a crucial role in optimizing project processes.Visualization and Reporting with Power BI and Excel: Utilized Power BI and Excel for creating dynamic visualizations and reports, enhancing the accessibility and understanding of complex data sets.Cross-Functional Collaboration: Worked seamlessly with cross-functional teams, translating technical data analyses into actionable insights applicable to project execution.Quality Assurance Leadership: Assumed a leadership role in quality assurance, implementing robust measures to ensure the accuracy and reliability of data outputs, aligning with Appen's commitment to delivering high-quality results.Achievements:Efficiency Improvement with SQL and Python: Introduced streamlined processes using SQL and Python, significantly enhancing data analysis efficiency and reducing project turnaround times.Enhanced Accuracy Using Power BI and Excel: Implemented rigorous quality control measures, resulting in improved data accuracy, heightened client satisfaction, and enhanced reporting through Power BI and Excel.Strategic Decision Support: Provided critical data-driven insights to project managers, facilitating informed decision-making and strategic planning through the use of Power BI and Excel dashboards.

In my role as the Immigration Data Coordinator, I led a dedicated team in the meticulous curation and management of data for Brazilian immigrants seeking legal status in the United States. My responsibilities encompassed feeding data into sophisticated systems and conducting exhaustive searches across federal and national databases. Serving as the team coordinator, I played a pivotal role in ensuring the accuracy and efficiency of our processes.Key Contributions:Strategic Data Management: Spearheaded the systematic input of crucial information into our data systems, ensuring compliance with legal standards and streamlining the immigration documentation process.Federal and National Database Expertise: Conducted comprehensive searches within both federal and national databases, guaranteeing the thorough verification of information critical to the immigration status of our clients.Team Leadership: As the coordinator of the FOIA (Freedom of Information Act) team, I fostered a collaborative environment focused on precision and efficiency. Successfully managed tasks, timelines, and quality assurance to meet stringent legal requirements.Cross-functional Collaboration: Collaborated seamlessly with legal professionals, leveraging data insights to support legal strategies and enhance the overall efficiency of immigration cases.Achievements:Enhanced Data Accuracy: Implemented protocols that significantly improved the accuracy of immigration data, reducing errors and expediting legal processes.Timely Responses to FOIA Requests: Strategically streamlined FOIA processes, ensuring swift responses to information requests and bolstering the team's ability to provide timely legal counsel.Optimized Team Efficiency: Through effective leadership and process optimization, elevated the team's efficiency, resulting in a higher throughput of cases and increased client satisfaction.

In my role as Marketing Manager, I led comprehensive strategies to amplify the clinic's digital presence. Overseeing social media and data analytics, I crafted engaging content, optimized campaigns, and utilized data-driven insights to refine marketing approaches.Key Contributions:Strategic Social Media Management: Directed the clinic's social media strategy, fostering a dynamic online community. Curated impactful content, implemented targeted campaigns, and engaged audiences across platforms.Data-Driven Marketing: Leveraged advanced analytics tools for data interpretation, contributing to evidence-based marketing decisions. Conducted market research to identify trends and maintain a competitive edge in the nutrition sector.Content Development: Created compelling content aligning with the clinic's brand identity, including educational materials, success stories, and visually appealing graphics to communicate nutritional expertise effectively.Campaign Optimization: Oversaw digital marketing campaigns, continually analyzing and optimizing performance. Employed A/B testing and other strategies to enhance campaign effectiveness and ROI.Data Analysis and Research:Data Insights for Strategy: Utilized data analysis to derive actionable insights into audience behavior, preferences, and market trends, shaping effective marketing strategies and targeted campaigns.Market Research Initiatives: Conducted thorough market research, identifying growth opportunities and making data-driven adjustments to the clinic's marketing approach.Achievements:Increased Online Engagement: Elevated social media engagement by X%, fostering community and trust among the clinic's online audience.Successful Campaigns: Orchestrated data-informed campaigns resulting in a Y% increase in client acquisition and retention.Enhanced Brand Visibility: Implemented SEO strategies, boosting the clinic's online visibility and securing a top-ranking position in relevant search results.

I led transformative initiatives as a French teacher and Coordinator at the Inter-School Language Center, reaching underserved communities globally. I focused on fostering inclusive learning environments, collaborating with human rights in education initiatives.Key Contributions:Empowering Diverse Learning: As a French teacher, I created inclusive learning spaces, emphasizing education as an empowering tool for all.Strategic Leadership: Managed the Inter-School Language Center, overseeing innovative language programs, advocating for inclusive education globally.Human Rights-Centric Education: Collaborated with human rights initiatives, ensuring alignment with principles promoting equality, access, and dignity in education.Global Advocacy: Engaged in international campaigns like International Women's Day and Black Consciousness Day, advocating for global education and understanding.Advocacy and Outreach:International Women's Day Initiatives: Led impactful global initiatives celebrating women's achievements and championing inclusivity in education.Black Consciousness Day Campaigns: Contributed to global awareness campaigns, promoting the acknowledgment and celebration of African heritage in education.

In my role as International Administrative Assistant at the Ministry of Culture, I seamlessly integrated my skills in data management, spreadsheet analysis, and multilingual communication. Proficient in English, French, and Spanish, I significantly contributed to the success of the ministry's global initiatives.Key Contributions:Data Management Excellence: Applied advanced data analysis techniques, managing intricate spreadsheets to enhance administrative efficiency and inform strategic decision-making.Multilingual Communication: Leveraged proficiency in English, French, and Spanish to facilitate seamless communication with international stakeholders. I fostered collaboration on cultural initiatives, ensuring effective representation on the global stage.Administrative Support: Provided crucial assistance to the Minister's office by coordinating international meetings, managing travel arrangements, and ensuring the smooth execution of official events with a focus on linguistic and cultural nuances.Skills Utilized:Data Analysis and Reporting: Derived meaningful insights from data, supporting evidence-based decision-making crucial to the ministry's objectives.Multilingual Proficiency: Demonstrated fluency in English, French, and Spanish, enriching cultural exchanges and strengthening relationships with diverse international partners.Project Coordination: Exhibited proficiency in coordinating and managing projects, ensuring alignment with the ministry's strategic goals and timely completion of objectives.

I took the helm of strategic initiatives that seamlessly blended advertising design with educational excellence. I played a pivotal role in crafting compelling campaigns that not only showcased our creative designs but also emphasized the transformative power of education.Key Achievements:Strategic Campaign Design: Orchestrated dynamic advertising campaigns that strategically merged visually appealing design elements with a profound educational narrative.Educational Empowerment: Innovatively incorporated educational themes into campaigns, establishing a distinctive brand identity for Bravo École that resonated with the institution's commitment to educational excellence.Cross-Functional Collaboration: Fostered collaboration between graphic designers and educators, ensuring a harmonious fusion of visual aesthetics and educational substance in every campaign.Data-Driven Optimization: Leveraged data analytics to gather actionable insights into campaign performance, refining strategies for increased engagement and impact.Successful Group Buying Promotion:In a notable achievement, I conceptualized and executed a highly successful group buying promotion through collective purchasing platforms. This initiative not only showcased Bravo École's offerings but also demonstrated my acumen in leveraging innovative marketing techniques to drive significant results.Educational Outreach Through Marketing:Community Engagement: Initiated educational outreach programs, collaborating with local communities and schools to enhance awareness and accessibility to quality education through strategic marketing initiatives.Global Thought Leadership: Stayed abreast of international educational trends and seamlessly integrated relevant insights into campaign narratives, positioning Bravo École as a global thought leader in the educational landscape.

As an Education Assessment Intern at the National Institute for Educational Studies and Research (INEP), I played a pivotal role in reviewing and enhancing the quality of educational assessments, including the National High School Exam (ENEM) and the Provinha Brasil. Engaging with diverse educational evaluation projects, I contributed to the continuous improvement of assessment methodologies and processes.Key Achievements:ENEM Enhancement: Collaborated on refining the National High School Exam (ENEM), a critical standardized test, ensuring its accuracy and alignment with educational standards.Provinha Brasil Refinement: Contributed to the enhancement of Provinha Brasil, a foundational assessment for primary education, fostering a positive impact on early education initiatives.Quality Assurance: Executed rigorous quality assurance measures to uphold the integrity and reliability of assessment tools, thereby promoting fair and unbiased evaluation practices.Skills Acquired:Data Analysis: Applied analytical skills to interpret and analyze educational data, facilitating evidence-based decision-making processes.Collaborative Problem-Solving: Worked collaboratively within interdisciplinary teams to address complex challenges and optimize assessment methodologies.Project Management: Developed proficiency in managing multiple projects simultaneously, adhering to deadlines, and maintaining a high standard of quality.