Principal and owner of Pounce PR, Sarah Grolnic-McClurg, APR, is a media relations and social media maven. She’s a pragmatic pro with experience spanning more than 20 years. Based in Berkeley, Calif., Pounce PR provides a steady, select roster of clients with high level partnering for meaningful PR results.Garnering top-tier placements in such outlets as CFO Magazine, The New York Times, The Wall Street Journal, US News & World Report, Time magazine, Family Circle, The Chicago Tribune, and The Los Angeles Times, Sarah excels at identifying and pitching newsworthy stories and experts to reporters.Pounce PR’s clients range from large institutions, such as Kaiser Permanente and the University of California at San Francisco, to mid-market private companies, social enterprises, and VC-backed emerging growth companies. The lion's share of Pounce’s work is with smaller businesses and organizations, working closely with their leadership to burnish reputations and enhance visibility.Through traditional media, Sarah has promoted a wide array of topics, including accounting/finance, cleantech, natural products, banks, non-profits, professional services, educational programs and institutions, social finance and social enterprises, and health care. Her social media experience includes tailored workshops, strategic plans and launches as well as messaging and ongoing tips and advice. She also coaches business leaders for media interviews and conducts media relations workshops regularly.Sarah is a 1987 graduate of Brown University. A member of the Public Relations Society of America (PRSA) since 1996, she was accredited through PRSA in 1997 and has served as a judge for its national Silver Anvil competition in New York City. She continues to be active in PRSA’s accreditation program, in which candidates earn their APR designation, serving as the San Francisco chapter's APR chair and as a review panelist.