Sarah Kihm Email & Phone Number

St. Louis, Mo, Us

St. Louis, Mo, Us

Senior Product Launch Manager• Product Launch: Created a cross-team strategy and positioning plan for all Omnigo new products, created new launch packages for each product, including value positions, official naming nomenclature, customer value, user personas, early adopter case studies, competitive snapshots, and demos. Led a successful execution of product launch and internal communications. • Internal Communications: Created new processes for internal communication sharing,

- Product Management and Strategy: Pre-market start-up niche app, creating programs for customer loyalty, leadership with business commercialization strategy, marketing research, strategy through Alpha and Beta stages and focusing the engineering team, product design, and requirements into the core positioning of the product and the go-to-market messaging strategy.- Product Marketing: Created Go to Market for Windows Servers integration to a cloud-based tool with market launch 7/2019.- Project Management: Head PM on a content website conversion plan with indirect leadership over a team of 8, including work back schedules and resource management using Azure Dev Ops (ADO), copywriting, and editing <600 unique pieces of content.

Bellevue, Washington, Us

- In charge of broader Partner Channel communications, including how to integrate and influence channel content into go to market plans and create specific partner communication channels.- Ran GTM for Nintex RPA Central for launch January 2020

Kansas City, Mo, Us

- Worked on two programs with key stakeholders to promote and engage internal and external customers in use of innovative tools – one to engage users in their business case to buy Microsoft 365 and another to have direct answers on issues experienced with Microsoft 365 to reduce costs and increase customer satisfaction.

Seattle, Washington, Us

- Ecommerce product and program owner responsible for driving integrated merchandising and marketing execution for online ecommerce promotion for retail sales with cell carriers. Launched a new ecommerce channel for company’s current brick & mortar cell phone kiosks. Responsible for project market development funds.

Waltham, Massachusetts, Us

$3.5 million per year in revenue, I owned & directed operations, client facing communications, improvements initiatives, gross margin, hiring, change management and rhythm of business. • Leadership: Leader of 5 managers with responsibility of a greater team of 29 located in Bellevue, Beijing, and Dublin. Management responsibility for planning, goal setting, performance management, quality, innovation, and best practice within the group in line with the overall site and corporate strategy. • Client Engagement: Worked closely with the business development and sales team for future contracts and growth opportunities. • Change Management: Managed 4 distinct work stream implementations from 6 other vendors to one consolidated program. • Program Management: Introduced metrics (KPIs / analysis) and Scorecards, which match customer satisfactions & expectations and requirements, along with weekly leadership PMO meetings and Business Reviews.

Redmond, Washington, Us

Managed & defined clear business requirements for the global Microsoft Certified Trainer (MCT) program, set goals including reaching revenue of $4.5 million per year, benefits inclusion, marketing & promotion campaign collateral for external clients and internal field readiness, operations, vendor and contract management, use of certifications and other programs within Microsoft, and improvements in IT platforms. • Program Management: $2 million in increased subscription revenue resulting in a 45% increase over 3 years. • Product Marketing: Built and executed marketing strategy to gain a community of 20,000 MCTs, through a creative marketing campaign strategy, including digital, print campaigns, direct emails, and events. • Product Marketing: 35% increased membership of the program year over year and retaining 87% membership • Product Management: $1.5 million cost savings by moving to a digital distribution model. • Customer Voice: Reached 150 (Gold Standard) Net Customer Satisfaction (NSAT) in the MCT Program through use of favorable community events, improvement in processes to become an MCT, along with adding benefits, such as TechNet+, at no cost to the MCTs. • Event Management: Developed, planned, and managed 12 large-budget in person events, for a select number of MCTs and Learning Partners (MPN) to gain a business insight to guide Microsoft in strategic projects. Included agenda development, speaker recruitment, logistics, and recruitment of proper audience. • Vendor Management: Extensive vendor management globally.

Redmond, Washington, Us

Managed strategy to drive brand awareness and active membership of the global Microsoft Certified Professional Program (MCP) community through digital marketing efforts during a decline of popularity in the learning program. Responsible for a reduction in costs, adding social media to the mix of the product, and being more environmentally aware in running of the program.• Program Management: $7.5 million dollars savings annually through new design, delivery, and contract, for how certifications for MCP were distributed. • Product Management: Launched virtual (digital) wallet cards to customers to increase awareness of MCP credentials (brand). • Loyalty management

Redmond, Washington, Us

Managed all facets of Microsoft Dynamics certification program including revenue of over $1.5 million per year, associated costs, building community, brand and position, marketing, promotions, customer service, benefits, all operations and vendor management and contracts, and introduced the use of certifications with Microsoft Partner Programs, Microsoft Business Solutions (MBS) Solution Provider Agreement and Microsoft Certified Trainer program. • Product Manager: Architected, launched and evangelized the redesign of a full online Microsoft Dynamics certification program (product) combining the North American online certification program with the global Navision certification program to create one unified certification program across Microsoft Business Solutions. • Vendor Management: 20% year over year savings with additional vendor savings. • Project Management: Lead Integration Project Manager responsible for business requirement to move certification data for the Great Plains Training certification program to the Microsoft certification database. • Program Management: Integrated the Microsoft exam information to the Microsoft Certified Professional (MCP) program database allowing over 100,000+ Dynamics candidates a unique identifier for areas such as benefits, Microsoft Partner Program, and Microsoft Services.