Sarah Roberts Email & Phone Number

London, England, Gb

Boldyn Networks (formerly BAI Communications) - now one of the world’s largest shared network infrastructure providers with expertise across a range of industry verticals.• I lead the global marketing strategy aligned with the business strategy to establish a marketing led organisation, driving business growth. Having built a high performing team, I steer a 5-year marketing revenue generation plan to impact portfolio growth and overall geographic expansion. I lead global and regional growth plans to amplify our market position, drive guaranteed consideration, customer preference and demand for our services/solutions by engaging across the customer journey. Throughout the establishment of the marketing function I have built robust senior stakeholder relationships to give marketing a voice in the company and influence buy-in to our path forward.• Over the last 18months I championed for and led a massive global purpose-led rebrand, which saw six companies falling under one new company ‘Boldyn Networks’ with new purpose and brand. It included end to end strategic and visual development (first-of-its-kind use of AI to create and shape the visual identity), employee and market engagement programmes and a full business transformation programme.

London, England, Gb

Helping to provide a brighter future for more young minds - The Orchard House School Educational Trust (OHSET) is a registered charitable trust that raises funds and manages a bursary process to support bright and promising children who without financial assistance could not attend Orchard House School.

New York, Ny, Us

San Francisco, Us

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North Sydney, New South Wales, Au

Headhunted into the role to create a global marketing model and a best practice marketing function. I spearheaded the digital transformation program to leverage MarTech capability and created a world-class thought leadership programme and global marketing framework for lead and planning processes. • Established a new, best practice B2B marketing function, positioning marketing as a credible business partner with a seat at the executive table for the first time as driver of growth; • Positioned the BAI brand competitively in the market, creating compelling customer value propositions and thought leadership campaigns generating a 50% increase in followership and 65% increase in engagement on LinkedIn in the first year; • Established a global KPI dashboard, identifying all marketing metrics to provide visibility to senior leadership of campaign and brand performance, refining marketing strategy as needed; • Reconceived the customer digital journey overhauling the global website, driving an 80% increase in website traffic within 12 months and average time spent on site by 149%• Boosted company thought leadership presence, representing BAI Communications as a keynote speaker at The Forward Marketing Summit, Sydney, 2020.

Sydney, Nsw, Au

Tasked with creating a consolidated brand identity internally and externally during the restructure of a legacy company. Developing and leading the brand strategy I was also co-created the overarching marketing strategy to maximise shareholder value, driving regional demand. Accountable for the global marketing budget, I led a geographically dispersed team upskilling the team to drive high performance. Managed extensive senior stakeholder relationships from Chairman and CEO, Executive leadership team to product heads, cross functional department leaders, taking the entire company on a brand transformation journey. • Fully aligned the sales and marketing departments co-creating the marketing funnel, driving actioned lead generation;• Created a consolidated brand supported by a global brand campaign, thought leadership and a multi-channel content marketing strategy, driving social engagement; • Maximised shareholder value, driving up share price through successful execution of the brand strategy; • Established the global brand and communication framework, aligning business activities to the brand, including relationships with suppliers, media polices, and media risk management.

Bella Vista, Nsw, Au

Briefed with launching a new telco product in the market, I devised and led the brand and go to market strategy to support the launch with a clear differentiated brand position to drive revenue growth. I led a start-up structure for the telco brand and built company-wide stakeholder relationships across Woolworths. • Successfully created the GTM strategy and launched the ‘Connect’ telco product in the market compete with unique visual brand identity, built around customer needs and delivering strong revenue growth at launch.

Macquarie Park, Nsw, Au

Promoted into role to deliver brand realignment for Optus B2C market and align the business under one consistent brand voice. Leading the brand strategy and supporting brand awareness campaigns, I also mapped its ongoing development aligned with the business strategy. I steered brand initiatives to ensure brand equity and further trust with Optus customers. Leading a team of direct reports, I focused on upskilling my team to establish marketing as a credible business partner that impacted business growth. • Substantially increased sales revenue and outperformed key competitor brands creating one of Optus’ most successful strategies the ‘Live More Yes’ campaign; • Identified meaningful brand metrics to measure brand performance, seeing an uplift in all KPIs with customer touchpoints realigned with the new brand; • Led a cultural shift to brand focused marketing aligning all sales and marketing activities to support the brand story from sales scripts to customer care and complaint handling.

Macquarie Park, Nsw, Au

In the face of increased market competition, I was engaged to refresh to brand for Optus B2B market and create a compelling value proposition to drive customer engagement. Devising and leading the brand strategy to support business growth, I also led all the relevant market research to define customer needs and identified key brand metrics to measure performance. • Boosted brand advocacy and brand awareness following a successful reposition of the Optus business brand, supported with thought leadership campaigns and a best-in-class content marketing strategy; • Developed and executed a series of events to boost brand awareness, including the flagship industry event ‘Vision’ with a significant uplift in attendance compared with previous years • Drove up event NPS score, measured post event through engaging content and increased awareness of Optus business brand.

As the Brand and Communications manager for Parcel Direct, my responsibilities here consisted of developing and managing the Groups Communication Strategy and programs that grow the performance of ParcelDirect and CouriersPlease. This included overseeing the development of external communications across all channels with the inclusion of online and social media management and media planning. I successfully managed the roll out of the groups Brand launch and closely monitor its results, tracking and reporting on customer insights. I reviewed and implemented marketing strategies and tactics to meet sales and retention goals. Additionally, I worked on company policy, processes and measurements to optimise Brand management. To gain insight into the competition I instigated a market research program, this resulted in my ability to highlight areas for differentiation in the business.

Wellington, Nz

Working for New Zealand Post as the Group Marketing and Communications Manager, I developed brand awareness activities for all audiences, and was heavily involved with a strategy called ‘Post Youth Strategy’. I proactively identified initiatives and improvement changes to support the continued success of the strategy. I also implemented campaigns from inception to completion, using my natural interpersonal skills to build and maintain relationships with suppliers and sponsorships. Importantly I instilled our Brand Identity standards throughout the group, keeping a close eye on our deliverables.

London, London, Gb

Auckland, Auk, Nz

Postgraduate Diploma In Marketing, Marketing

Ba (Hons), Education

Ba, Psychology