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Sarah Irwin Email & Phone Number
Marketing | Operations | Leadership
at
Campus Multimedia
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 100%
Current company
Role
Marketing | Operations | Leadership
Location
St Louis, Missouri, United States
Company size
Who is Sarah Irwin? Overview
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Quick answer
Sarah Irwin is listed as Marketing | Operations | Leadership at Campus Multimedia, a with 23 employees, based in St Louis, Missouri, United States. AeroLeads shows a matched LinkedIn profile for Sarah Irwin.
Sarah Irwin previously worked as Vice President, Operations & Marketing at Espark Learning and Vice President, Marketing at Espark Learning. Sarah Irwin holds Bba, Marketing, Spanish Language from Loyola University Chicago.
Company email context
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Campus Multimedia
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Profile bio
About Sarah Irwin
I'm a strategic operator and people-oriented leader who loves blending big-picture business strategy with hands-on execution. With over a decade of experience in a SaaS startup environment, I’ve led and contributed to cross-functional teams across marketing, customer experience, and HR, building a positive culture that’s both collaborative and results-driven. I’m all about combining a deep understanding of growth funnels with a knack for operational efficiency, which has helped drive major wins—like a 40% boost in ARR and a successful transition to a product-led growth (PLG) model.
Listed skills include Marketing, Social Media Marketing, Event Planning, Blogging, and 7 others.
Current workplace
Sarah Irwin's current company
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Campus Multimedia
8 roles
Sarah Irwin work experience
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Vice President, Operations & Marketing
Leadership Team member with direct responsibility for enhancing business operations and overseeing the Marketing, Customer Experience, and HR/People teams, driving cross-functional alignment and operational efficiency to support company-wide goals
Dec 2022 - Oct 2024
Vice President, Marketing
- Appointed to the company's Leadership Team to develop and execute annual growth strategy and OKRs, directly driving a 40% increase in ARR in 2021 and securing a $25M PE investment- Collaborated with product and engineering to launch a free trial program, leading a shift to a product-led growth (PLG) strategy resulting in over 20X user growth during my tenure- Designed and implemented lifecycle marketing strategies targeting key customer segments, enhancing activation, retention, and monetization to improve user engagement and trial conversions- Created visual dashboards using Amplitude providing real-time insights into full funnel metrics, utilized daily by cross-functional department heads for immediate decision-making support
Apr 2019 - Dec 2022
Director Of Marketing
- Spearheaded GTM enablement for a new product launch, aligning cross-functional efforts across product, sales, and customer success to drive awareness and adoption- As the founding leader of cross-functional Keystone Team, championed key company initiatives, benefits, and cultural rituals that enhanced team cohesion and strengthened company culture- Developed lead scoring methodology in HubSpot and Salesforce, optimizing lead assignment quality and sales conversion efficiency
Feb 2017 - Apr 2019
Marketing Manager
- Hired 3+ marketing FTEs and coached 8+ inside sales reps, leading marketing efforts to help grow revenue by 10X- Implemented a comprehensive omni-channel demand generation strategy, increasing marketing-led opportunity creation by 109% YoY- Conceptualized and launched eSpark’s inaugural in-person customer conference tailored for 35 school and district leaders, enhancing client engagement and driving renewal and expansion revenue- Organized and led 10+ onsite events with school districts, effectively increasing regional awareness and demand for our personalized learning solution
Dec 2014 - Jan 2017
Marketing Associate
- Led the strategic design and implementation of HubSpot CMS, optimizing the platform for improved campaign performance, content management, and streamlined marketing operations- Drove consistent monthly lead generation by overseeing a high-impact thought leadership webinar series and strategic content publication, generating hundreds of qualified leads each month- Ran email A/B testing to increase first sales meetings by 3x by crafting more influential content and approaches
Jun 2013 - Dec 2014
Marketing Coordinator
- Organized and conducted a tradeshow booth at 3 educational technology conferences gaining exposure and promoting the brand to over 16,000 potential consumers- Researched and applied for industry product awards which resulted in the receipt of the 2012 EDDIE Award for Best Multi-Subject iPad App- Wrote and published 4 case studies of eSpark effectiveness, coordinating with graphic design firms to develop templates for the studies' presentation
May 2012 - Aug 2012
Sales & Marketing Intern
- Reporting to the Founder & CEO, I was the company's third employee- Managed and created content for the company’s social media channels including Facebook, Twitter, YouTube, and Edmodo. Increased Twitter followers by 900% in 4 months- Identified sales opportunities and prospected through various email, phone, and advertising campaigns, resulting in more than 15 new partnerships for eSpark including the company's first district-level deal
Apr 2011 - Aug 2011
2 education records
Sarah Irwin education
Bba, Marketing, Spanish Language
Loyola University Chicago
Global Marketing, Finance, Italian
John Felice Rome Center
FAQ
Frequently asked questions about Sarah Irwin
Quick answers generated from the profile data available on this page.
What company does Sarah Irwin work for?
Sarah Irwin works for Campus Multimedia.
What is Sarah Irwin's role at Campus Multimedia?
Sarah Irwin is listed as Marketing | Operations | Leadership at Campus Multimedia.
Where is Sarah Irwin based?
Sarah Irwin is based in St Louis, Missouri, United States while working with Campus Multimedia.
What companies has Sarah Irwin worked for?
Sarah Irwin has worked for Campus Multimedia and Espark Learning.
How can I contact Sarah Irwin?
You can use AeroLeads to view verified contact signals for Sarah Irwin at Campus Multimedia, including work email, phone, and LinkedIn data when available.
What schools did Sarah Irwin attend?
Sarah Irwin holds Bba, Marketing, Spanish Language from Loyola University Chicago.
What skills is Sarah Irwin known for?
Sarah Irwin is listed with skills including Marketing, Social Media Marketing, Event Planning, Blogging, Email Marketing, Trade Shows, Content Marketing, and Salesforce.Com.
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