Leadership Team member with direct responsibility for enhancing business operations and overseeing the Marketing, Customer Experience, and HR/People teams, driving cross-functional alignment and operational efficiency to support company-wide goals

- Appointed to the company's Leadership Team to develop and execute annual growth strategy and OKRs, directly driving a 40% increase in ARR in 2021 and securing a $25M PE investment- Collaborated with product and engineering to launch a free trial program, leading a shift to a product-led growth (PLG) strategy resulting in over 20X user growth during my tenure- Designed and implemented lifecycle marketing strategies targeting key customer segments, enhancing activation, retention, and monetization to improve user engagement and trial conversions- Created visual dashboards using Amplitude providing real-time insights into full funnel metrics, utilized daily by cross-functional department heads for immediate decision-making support

- Spearheaded GTM enablement for a new product launch, aligning cross-functional efforts across product, sales, and customer success to drive awareness and adoption- As the founding leader of cross-functional Keystone Team, championed key company initiatives, benefits, and cultural rituals that enhanced team cohesion and strengthened company culture- Developed lead scoring methodology in HubSpot and Salesforce, optimizing lead assignment quality and sales conversion efficiency

- Hired 3+ marketing FTEs and coached 8+ inside sales reps, leading marketing efforts to help grow revenue by 10X- Implemented a comprehensive omni-channel demand generation strategy, increasing marketing-led opportunity creation by 109% YoY- Conceptualized and launched eSpark’s inaugural in-person customer conference tailored for 35 school and district leaders, enhancing client engagement and driving renewal and expansion revenue- Organized and led 10+ onsite events with school districts, effectively increasing regional awareness and demand for our personalized learning solution

- Led the strategic design and implementation of HubSpot CMS, optimizing the platform for improved campaign performance, content management, and streamlined marketing operations- Drove consistent monthly lead generation by overseeing a high-impact thought leadership webinar series and strategic content publication, generating hundreds of qualified leads each month- Ran email A/B testing to increase first sales meetings by 3x by crafting more influential content and approaches

- Organized and conducted a tradeshow booth at 3 educational technology conferences gaining exposure and promoting the brand to over 16,000 potential consumers- Researched and applied for industry product awards which resulted in the receipt of the 2012 EDDIE Award for Best Multi-Subject iPad App- Wrote and published 4 case studies of eSpark effectiveness, coordinating with graphic design firms to develop templates for the studies' presentation

- Reporting to the Founder & CEO, I was the company's third employee- Managed and created content for the company’s social media channels including Facebook, Twitter, YouTube, and Edmodo. Increased Twitter followers by 900% in 4 months- Identified sales opportunities and prospected through various email, phone, and advertising campaigns, resulting in more than 15 new partnerships for eSpark including the company's first district-level deal