Sarah Halfacree Email & Phone Number

Poole, Poole, United Kingdom

Lead the management of our strategic content management and digital marketing platform, Sitecore.Define and embed processes around user management, Information Architecture and asset management, template and render usage, section builds and refreshes, page updates and maintenance on the RNLI’s Sitecore instance.Establish best-practice implementations and procedures around Sitecore’s marketing features, such as: Engagement Goals, Personas, Campaign and content tagging, and marketing automation (including Email and Federated content) Delivery of monthly sprint management for web development of RNLI.org including requirement gatherings, user stories, acceptance criteria and testing strategy.

Poole

Delivering a variety of digital projects related to the RNLI website and intranet. Advising on CMS limitations and giving guidance on website development considering user experience and functionality. Along with website development I project managed the RNLIs first Hackathon working along side an external agency. The outcome from the Hack was to further develop and refine a mobile app which I project managed. We produced a short clip to document the Hack. http://bit.ly/RNLIFishhack

Managing small scale digital projects and supporting Project Managers on larger projects such as making the RNLIs website responsive. Controlling the RNLIs digital help desk responding to queries about digital initiatives, technical issues and troubleshooting for a variety of the RNLI systems we support. Responsible for CMS training and supporting our content managers.

Poole

Working as part of an internal agency managing supporter and staff email campaigns . Along with recommending best practise I would code the html emails, experiment with a variety of A/B testing, analyse deliverability, segment data and report on the performance of the campaign. This was all important to continue improving and driving the campaigns forward to achieve high open and click through rates.

Ba(Hons), Graphic Design & Interactive Media, Interactive Media, 2:1

First two years gaining knowledge on a variety of digital software for film production (Final Cut and Adobe After Effects), 3D modelling.

Complete Email Marketing

Media Studies, English Literature And Language, Media Studies, English Literature And Language

Digital Marketing