Sarah Halliday Email & Phone Number

North Vancouver, British Columbia, Canada

A Vancouver-based UX consultancy for enterprise products. Focused on delivering meaningful and validated user experiences through human-centered insights, design thinking principles, industry best practices and usability testing.Key Accomplishments* Bruker: Earned 8x revenue gains and decreased time on task by 27% through a reimagined big pharma, biotech software product for the academic market.* Canadian Commercial Corp (CCC): Design task flow and user experience to deliver a modern, extensible, automation tool that manages the onboarding and maintenance of customer processes and their associated projects.* BMO: Design and deliver a new, intuitive, online smart-form experience for BMO Retirement, Disability and Savings Plan Account Managers to eliminate offline processes and paperwork.Responsibilities* Define products, requirements, UX/UI design, design systems and prototypes along with usability testing for fin-tech, bio-tech, online publishing, government, agencies and other industries.* Clients include: BMO, Bruker Technologies, Canadian Commercial Corporation (CCC.ca), Armstrong Moving International, Tier 1 Financial Solutions, Supply Post, Blue Umbrella GRC and others.* Perform and lead quantitative and qualitative discovery tasks including context mapping, competitive research, customer journey, metrics analysis, task analysis, user interviews, usability testing and persona development. * Experience documenting and interpreting functional and non-functional requirements and developing creative solutions to establish and meet business requirements.* Lead design-thinking exercises to break through organizational silos and collaboratively solve complex design challenges. * Integrate and utilize AI capabilities to improve user research processes expediting reporting and delivery.* Successfully collaborates remotely with teams across multiple time zones in Vancouver, Victoria, Toronto, Ottawa, Montreal as well as Chicago and San Francisco.

Vancouver, Canada Area

Recruited to implement and grow a UX team for all Trader Corporation properties along with establishing a Consumer Product team during migration from print to online. Initially valued at $700K in 2012, in 2024 Trader is now valued at $2+ Billion.Key Accomplishments* Spearheaded the replatforming and redesign of Autotrader.ca in 2019. Over 10 million monthly visits we increased search conversion by 13%, leads by 8%, satisfaction by 33% and revenue by 23%. * Designed and launched 14+ commercial and 15+ consumer products across Autotrader.ca consumer facing platforms meeting 10% YOY growth targets for 6+ years. * Designed Trader’s dealer facing platforms including Vehicle Inventory Management and Data Analytics Platform and Dealer Auction Platform for desktop and mobile web.Responsibilities* Established UX and Consumer departments hiring and leading a team of 9 UX designers, 2 Consumer product managers and 3 Editorial staff within a $2M budget. * Successfully integrated a UX process and led 7 Agile Tribes working directly with Product, IT and Marketing Intelligence departments on strategic roadmaps, and vision workshops. * Successfully managed and led 250+ usability tests and analysis; responsible for all usability validation platforms and tools including remote, multivariate and A/B testing to guide design solutions.* Designed and delivered the Consumer / UX vision and Content Strategy for AutoTrader.ca sites across 3 core platforms – responsive web, iOS and Android. * Managed and improved Consumer Satisfaction (CSAT) scores by 33% through a Voice of the Consumer program. * Market researched, designed, tested and delivered consumer product initiatives to solve major consumer pain points including deciding on a vehicle, price transparency and building dealer trust. * Contributed to and led efforts to create scalable experience design system standards and processes.* Successfully collaborated remotely with teams located in Vancouver, Toronto and Montreal.

Vancouver, Canada Area

Hired to deliver and market test new and innovative transactional banking concepts using rapid design and lab-based user testing methods for HSBC Global. Key Accomplishments*Designed and led the global standards for the bank’s Advance and Premier products, HSBC’s affluent retail customer segments. Results showed improved click-thru rates by 10%, and increased conversion by 2%.* Defined process innovation for designers and researchers to increase collaboration improving team performance by 15%.Responsibilities*Improved the overall customer journey and evolved the future design strategy and helped drive direction for transaction banking across all business lines.*Effectively managed remote staff of 13 designers and researchers globally located within the US, Hong Kong, Canada and United Kingdom.*Managed project budgets ($10K-$4M), reported and tracked team progress against milestones and timelines, managing risk as required.*Managed research and design materials for HSBC’s user experience team and distributed incremental updates to digital standards to 41 countries.*Developed and managed project relationships across multiple lines of business, IT and vendors by contributing experience and natural aptitude for establishing and maintaining effective, integrity-based relationships.*Promoted and evangelized the customer experience process to business and IT ensuring that a focus on customer advocacy underpinned all project work.*Successfully collaborated remotely with Executive leadership and design teams located in the United Kingdom, United States, and Hong Kong.

Toronto, On

Managed and mentored a team of six designers to execute the vision for the canada.com network of websites.At CanWest I have:• Developed a design vision for the CanWest (canada.com) network of websites• Lead a nationally disbursed nine-person team to design, execute and manage the production of websites• Developed and coordinated projects with development, sales and marketing teams• Acted as liason with CanWest media properties including all newspapers and GlobalTV stations across Canada on matters of design, promotion and core brand reflection• Managed the creative team by mentoring and supplying the team with inspirational leadership• Delivered interfaces which answer the needs of CanWest customers• Maintained an understanding of current subscriber base regarding e-business, personalization and web positioning

Designed website features and developed content for VancouverToday, a portal site that published the Vancouver Sun and The Province newspapers online.At Hollinger Digital I have:• Managed web-based product development and brand integration of the VancouverToday portal, The Province and Vancouver Sun websites• Built strategic alliances and partnerships for portal content research and development • Designed and delivered interfaces and e-marketing materials for the portal and feature products