Sarah Hanbali Email & Phone Number

Lebanon

Beirut, Beirut Governorate, Lebanon

• Clients: Mattel, Dabur | Previously worked on: Al Shaya (Home & Wellness)Supported accounts: J&J, Danone, H&M, Victoria’s Secret
• Responsible for the management of digital campaigns on Performance Media Platforms – Paid Search, Paid Social, Biddable Display and Video – from the early planning stage to the final moment of presenting solid results.
• Plan & execute fully-fledged media plans (Digital, Social & TV)
• Understand client business goals & marketing objectives and ensure that all client media requirements are executed in a timely & accurate manner.
• Assisted in developing media strategy and recommendations to reach & engage audiences
• Coordinate with vendors for campaign proposals and work directly with media partners, briefing them on creative requirements.

Lebanon

• Accounts handled (all under OMD UAE): Pladis ( McVities, Ulker, Biskrem, Halley), Flydubai, AAC (Arabian Automobiles )
• Plan & execute fully-fledged media plans (OOH, radio, print, TV, digital, and social)
• Client facing: understand client business goals & marketing objectives and ensure that all client media requirements are executed in a timely & accurate manner
• Assisted in developing media strategy and recommendations to reach & engage audiences
• Maintain a good relationship with the client and suppliers
• Briefing suppliers and the creative agency (TBWA) on what is needed for campaigns ( for each clients)

• Designed content calendar including post/stories, captions & scheduling for each social media accounts.
• Developed and designed creative social media campaign concepts tailored to various occasions.
• Conducted trend analysis for each client’s social media account, spanning diverse industries, to keep campaigns fresh and relevant.
• Evaluated potential influencers and coordinated with them as part of marketing campaigns.
• Monitored brand presence using social media analytics tools, tracking engagement rates, reach, and other metrics.
• Generated monthly reports for each brand handled.

Beirut, Lebanon

-Worked on an activation project: campaign to promote green beauty and sustainability-Performed research on the latest trends concerning green beauty, eco-friendly practices, and sociallyresponsible brands.-Created and designed new social media campaign ideas including in store activation ideas-Designed a content calendar including each post/stories for.

Beirut District, Lebanon

• Perform market analysis and research on the latest trends.
• Assist with daily administrative duties.
• Design and present new social media campaign ideas.
• Monitor all social media platforms for trending news, ideas, and feedback.
• Prepare detailed promotional presentations.
• Help with the planning and hosting of marketing events.

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Graduated with Distinction, Dean’s Honors list, L’Oréal Brandstorm 2019, Women in Data Science, BSS Trip

French Baccalaureate, Geology/Earth Science, General, Mention Tres Bien

Activities and Societies: Drama club, gymnastics club, solidarity club, art club