Sarah Hanini

Sarah Hanini Email and Phone Number

Head of product @ Mektoube
paris, île-de-france, france
Sarah Hanini's Location
Greater Paris Metropolitan Region, France
Sarah Hanini's Contact Details

Sarah Hanini work email

Sarah Hanini personal email

n/a
About Sarah Hanini

If you've landed on my profile, you might be:- Trying to launch a product that resonates with users, but the magic just isn't happening.- Puzzling over user feedback, not quite sure how to turn it into a winning product strategy.- Or, maybe you're just here because you've heard that I have a knack for shaking things up in Product Management 😏Creating a standout product doesn’t have to be about big words or big spending.Here's where I come in:- Make your product more engaging and hard to put down.- Lift your user engagement and keep them coming back.- Turn what customers are telling you into features they'll rave about.- Put together and polish a product plan that wins over users and your team.And I do this by:→ Launching features that users actually want and need.→ Finding the perfect market fit through careful study and testing.→ Bringing together the talents of engineers, designers, and data analysts to create products that users love.Your product has the potential to not just exist, but to be a leader.I adapt my approach whether you’re starting fresh or you’re already flying high.Hit me up to chat about how we can take your product's success to new heights.

Sarah Hanini's Current Company Details
Mektoube

Mektoube

View
Head of product
paris, île-de-france, france
Website:
mektoube.fr
Employees:
8
Sarah Hanini Work Experience Details
  • Freelance
    Product Manager
    Freelance Jan 2024 - Present
    "How can I enhance my product's market presence?""What if my product doesn't meet user expectations?""How do I align my product strategy with business goals?"Every product owner and manager faces these challenges.In the competitive landscape of product development, creating impactful products is essential.You want your product to stand out in the market.You need to be strategic with product features and user experience.You aim to be the leading solution in your niche.To achieve this, you need the right product management strategies and a deep understanding of user needs and market trends.I help brands like Bumble, Udemy, and Huawei health develop successful products through strategic planning and meticulous product management.Fortune 500 companies.Leading startups.Industry innovators.They count on me to elevate their product offerings. Will you?Seeking to enhance your product's market presence?Looking to drive more user engagement?Want to align your product strategy with business goals?Send me "Hello Product" in your connection request and let’s bring your product vision to life together.
  • Sarah Hanini
    Product Management & Digital Tools Instructor
    Sarah Hanini Dec 2023 - Present
    I help professionals master the best tools for product management and digital marketing.My Courses:Confluence Course : https://www.udemy.com/course/complete-confluence-bootcampGetResponse Course: https://www.udemy.com/course/the-complete-getresponse-email-marketing-courseI really believe that using a hands-on approach, combined with just enough theory to clarify the concepts and lots of practice to be prepared to perform, is the greatest method to learn a new skill. That's why in my courses, I'm trying my best to get to the point, focus on what's essential and cut the BS. You will always find real-world examples and use cases that go along with theoretical explanations.Enjoy your time learning!
  • Mektoube
    Head Of Product
    Mektoube Apr 2022 - Present
    Remote
    🔹 Product management: innovative feature launch👉 +20% user engagement via feature optimization.👉 +10% conversion rate, leading to +15% MRR.- Led user-centric strategy, market analysis, and A/B testing to introduce 3 key features.- Coordinated with engineers, designers, data scientists, marketers.🔹 UI/UX revitalization for dating app👉 +18% user retention👉 +12% DAUs after redesign- Conducted user research to address app navigation pain points.- Implemented intuitive design and personalized matchmaking, increasing match satisfaction by 20%.- Directed engineers, UX/UI designers, data analysts in redesign.
  • Mektoube
    Product Manager
    Mektoube Apr 2021 - Apr 2022
    - Build trust with stakeholders and teams across the business, and collaborate closely with them to ensure a smooth product development process- Define, collect and measure key product metrics to inform success / failure of each feature release, and plan enhancements accordingly- Collect user feedback from multiple sources to take better decisions with the product designer & other stakeholders- Bring innovation, stay curious of the new product releases in France and all over the world- Collaborate closely with the project manager to deliver the best quality level in each project- Communicate on the team plan and achievements for each project- Contribute to the global growth of the product team by engaging in knowledge sharing, mentorship, recruiting activities, and creating new processes
  • Mektoube
    Marketing Manager Btoc
    Mektoube Apr 2017 - Apr 2021
    Région De Paris, France
    🔹 Marketing Manager: Dating App Growth👉 +45% increase in user sign-ups through targeted social media and PPC campaigns.- Orchestrated effective acquisition strategies, leveraging social media platforms and pay-per-click advertising to drive sign-ups and increase app visibility.🔹 SEO Optimization👉 +35% increase in organic traffic through an enhanced SEO strategy.- Designed and executed a multifaceted SEO strategy that increased the app's visibility on search engines, drawing higher quality traffic.- Collaborated with content teams to produce targeted articles and guides, focusing on strategic keywords to strengthen the app’s online presence.🔹 Lead Conversion Enhancement👉 +40% improvement in conversion rates from trial to premium subscriptions.- Implemented A/B testing and analytics to refine marketing messages, which significantly increased the conversion rates of leads to paying subscribers.- Developed personalized email marketing campaigns that nurtured leads along the customer journey, enhancing user engagement and subscription upgrades.
  • Axialys
    Marketing Data Manager Btob
    Axialys Apr 2016 - Apr 2017
    Région De Paris , France
    🔹 Inbound Marketing Manager: Telecom Sector Boost👉 +25% lead generation via content & SEO strategy.👉 +30% website traffic, enhancing online presence.- Crafted & executed inbound marketing strategies, focusing on content creation, SEO, and social media engagement.- Spearheaded email marketing campaigns, resulting in a 20% increase in open rates and a 15% increase in click-through rates.- Collaborated with sales to align marketing efforts with sales objectives, improving lead quality and sales conversion rates.🔹 Digital Campaigns & Analytics👉 Achieved a 40% increase in customer engagement through targeted digital campaigns.- Utilized analytics to refine marketing strategies and optimize ROI.- Managed cross-functional teams to launch integrated marketing campaigns, increasing brand awareness in the competitive telecom industry.
  • Jibtel
    Acquisition Marketing Manager Btoc
    Jibtel Jan 2013 - Mar 2016
    Paris
    Display AdvertisingAffiliate MarketingPaid Search MarketingSocial Media MarketingSearch Engine OptimizationAnalyze and report acquisition performanceOptimize advertising campaigns to reach set goalsDesign and manage marketing tools: banners, ads and landing pagesManage day-to-day partner and company relationships and communications
  • Marylebone Village Nursery School
    Development Officers
    Marylebone Village Nursery School Jan 2012 - Oct 2012
    London
    - New communication plan- Social networks : Facebook, Twitter- Organisation of events- Recruitment communication
  • La Dépêche Du Midi
    Project Manager Marketing As Internship
    La Dépêche Du Midi Mar 2011 - Dec 2011
    Région De Toulouse, France
    - Launch of new products- Creation of media campaigns- Creation of a communication strategy for Midi Olympique (Rugby Newspaper)- Competitive intelligence (especially Media intelligence)- Development of a new communication plan to rejuvenate the image- Management of the budget- Social networks : Facebook, Twitter
  • Portageo, Entreprise De Portage Salarial
    Project Manager Webmarketing
    Portageo, Entreprise De Portage Salarial May 2010 - Sep 2010
    Région De Toulouse , France
    - Study of the environment- SEO - SEM : Campaigns Adwords, Bing, Yahoo- E-mailing- Competitive analysis

Sarah Hanini Education Details

Frequently Asked Questions about Sarah Hanini

What company does Sarah Hanini work for?

Sarah Hanini works for Mektoube

What is Sarah Hanini's role at the current company?

Sarah Hanini's current role is Head of product.

What is Sarah Hanini's email address?

Sarah Hanini's email address is sa****@****oube.fr

What schools did Sarah Hanini attend?

Sarah Hanini attended Join Maestro, Iae Toulouse, Ecole De Management De L'université Toulouse 1 Capitole.

Who are Sarah Hanini's colleagues?

Sarah Hanini's colleagues are Giovana Justiniano, Sally Makhubela, Victor Portillo, Ikrame Chabbi, Laouari M., Laurent Teys, Amy Roney.

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