Provide sales and team leadership, corporate development and sales execution, market analysis, feasibility analysis, and strategic direction for corporate clients on various projects. Clients include award-winning RTD beverage manufacturer Olé Cocktails, The Very Good Food Co., global cannabis manufacturers and suppliers, as well as the largest 3PL asset-based logistics company in Western Canada and the Pacific Northwest, servicing blockbuster clients such as Nestle, Coca Cola, Pepsi, Nude Beverages, Weyerhaeuser, Unyson, and others.

Plant-based meats handcrafted with 100% real, whole-food ingredients.There’s a new butcher on the block - and we do things differently. Really. At The Very Good Butchers, we believe in butchering beans, not animals.We’re on a mission to show that making good choices doesn’t mean sacrificing flavour. We want to make plant-based eating as approachable, nutritious and delicious as possible by creating food that’s Very Good for people, animals and the planet (while having a little fun along the way).

• Selected as initial VP to lead sales initiatives with the first LP to pay dividend to shareholders• Developed and implemented the company’s strategic patient acquisition program• Helped build and lead successful sales team overseeing all medical cannabis patients, prescription fulfillment, and HCP interactions for access to treatment• Oversaw and evaluated all strategic partnerships within medical ecosystem including clinic alliances, doctor education initiatives, R&D opportunities, and Key Opinion Leader development• Supported post-legalization commercialization and branding initiatives alongside industry leaders

Key projects included: Government Affairs submissions for BC and MB, Product Monograph development, critical partnerships with national key opinion leaders (clinical, academic, and political), ongoing specialist education sessions, collaboration on Addiction Fellowship, Corrections, and Health Authorities throughout BC.

Key projects included: developing and executing strategic business and fiscal plan for BC’s largest Health Authority, supporting over $4MM in annual sales. Designed, marketed and conducted quarterly Medical Education events with key customers and specialists.

Effectively developed and presented tailored marketing and financial solutions to top-tier B2B industrial professionals and c-suite executives of companies with $1MM – 10B in annual sales.Created and oversaw comprehensive partnership between Procurement, Corporate Card Solution, and Merchant Acquisition teams to leverage internal resources for external results.

Delivered tailored business solutions to diversified set of key clients including Overwaitea Food Group and Panago. Provided valuable insight as part of national Innovative Task Force to drive new product growth.

Primary responsibility was to Rotary organization: spoke at variety of Rotary/Rotaract functions, volunteered with Polio Plus Immunization Program, volunteered in local orphanage and elementary school, studied and travelled extensively throughout the country.