As part of Aritzia’s Creative Services department, I develop high-quality, elevated copy for People Communications, Employer Brand, Employee Engagement, Sale Events and Learning & Development.Areas of expertise include:* Web Content (Internal/External)* Employee Communications (Emails, Newsletters, Memos)* Senior Leadership Communications* Internal Campaigns and Launches* LinkedIn (Company Page and Posts)* Change Communications* Scripts and Speeches* Social Media * Press Releases* Internal Manuals* Policies and Procedures

• Research, write, edit and distribute communications and marketing materials in support of CBC Radio, TV and Digital. • Write and edit internal and external newsletters, blog posts, web copy, radio promos, press releases, media advisories, contracts, scripts, profiles, stakeholder communications, award submissions, reports, internal memos, etc. • Event coordination and execution (including CBC special events and off-site activations).• Organize launch activities both internally and externally, as well as audience promotional events. • Execute audience engagement and outreach initiatives, including brand activations and contesting, to foster ongoing relationships with audiences.• Research, prepare, draft, forward, and present documents related to internal or external communications activities.

• Draft written copy that informs, connects and engages audiences. • Devise targeted press plots and strategies for PR clients. • Secure exposure for PR clients via all channels of media in Canadian markets.• Write and distribute press releases and media advisories. • Collaborate with members of client teams such as management, marketing, design and promotions.• For music/entertainment industry clients, set up all advance and day-of concert interviews with National and Regional media for touring artists.• For music/entertainment industry clients, coordinate and oversee backstage ‘meet & greets’ and other on-site events at concerts, awards shows, etc.Clients: Canadian Broadcasting Corporation, CBC Music/Juno Awards (2018)Vancouver-based band The Boom Booms (2014/2017)Canadian Broadcasting Corporation, CBC Music Festival (2014)Picnix, www.picnix.ca (2015)

• Educate individuals about the benefits and health impact of optimal nutrition and supplementation. • Provide recommendations for dietary alterations, supplements and lifestyle changes.• Suggest protocols and supplements to support individual’s health needs.• Create displays and merchandise sale items.• Manage inventory via ordering and receiving from vendors. • Attend and participate in industry events and trainings.

• Develop and execute press strategies for Universal Music’s roster of artists, international and local. • Secure maximum exposure for artists via all channels of Canadian media, working alongside the company’s Regional Marketing Representatives, Digital Media and Radio Promotions departments. • Plot artist promotion trips and schedule all activities. • Collaborate with the Marketing, Radio Promotion, Digital and SMP departments to create and implement artist plans. • Arrange advance and day-of concert interviews with Canadian media for touring and non-touring artists. • Coordinate and oversee backstage meet & greets and other onsite events at concerts, etc.

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