Responsible for directing and implementing the strategic plan for marketing, promotions and student spirit group engagementDevelop, direct and implement the annual marketing and promotional plan for the men’s basketball program with major emphasis on our student fan base and the greater Santa Clara communityAssist with the implementation of promotional plans for our remaining six ticketed sports outside of men's basketballSupervision of two full-time marketing staff members, dance team head coach and pep band directorCollaborates with the communications department to create social media content and manage all athletics social media accountsDirects the overall tone and look of graphic elements for game, event and promotional graphics (i.e. videoboard graphics, posters, flyers, billboards, game programs, schedule cards, banners/signage, etc.)Coordinate with the sponsorship department to activate elements of corporate sponsorship contracts Works closely with the Ticket Office to communicate effectively with our fan base; lead on email marketing to our ticket buyer database and student body.Assists Deputy AD of External Relations with branding projects i.e. facility branding and CLC approvals.

Leads the development and implementation of annual promotional plans for men’s basketball, baseball, volleyball and men’ssoccerAssists with the execution of promotional plans for women’s soccer, women’s basketball, and softballWorks closely with the media relations team and the assistant AD of external operations to utilize social platforms and emailmarketing to increase ticket sales and fan engagementDevelops special event nights, giveaway games, and in-game elements i.e. fan contests, sponsor inspired promotions andvideoboard contentResponsible for writing PA scripts, creating and uploading videoboard content, managing our in-game music database andexecuting pregame and in-game on-field/on-court elementsOversees the graphic design and development of marketing collateral and graphics, working closely with our graphic designersto develop concepts and ideas while staying on brand. Projects include but are not limited to gameday programs, promotionalitem designs, videoboard and social media graphics, on-campus signage, informational flyers, etc.Leads community outreach efforts to strengthen the Santa Clara Athletics brand across campus and in the surroundingcommunityGameday tech director for men’s basketball for the 2015-16 and 2016-17 seasons. Floor manager for the 2017-18 season.Coordinates with sponsorship department to activate elements of corporate sponsorship contractsWorks closely with the ticketing office to execute fan experience packagesCollaborates with marketing counterpart to hire, train and schedule a roster of 40+ gameday staff members, in-office internsand mascot performersAdvisor to the Dance Team and Pep Band; manages the budget for both groups

Marketing:• Responsible for the development and execution of creative and innovative marketing & promotional campaigns across all 19 varsity sports• Plan and direct women’s and men’s basketball promotions and giveaways, arrange all halftime entertainment and coordinate the PA announcer and Cheer team’s involvement• Led the redesign of our new mascot to better represent the Athletics rebranding; developed and directed the mascot reveal at a home men’s basketball game• Schedule and manage mascot for home games and non-athletic appearances• Oversee and manage five marketing interns to produce marketing collateral including posters, videos and graphics for online use• Manage game day interns and student staff to ensure the successful execution of promotions and special events• Write PLU ad copy for football and basketball radio broadcasts • Contribute to PA scripts and game day program contentSocial Media: • Manage all social media channels including Facebook, Twitter, Instagram and YouTube with a focus on stimulating interaction with our audience• Use of HootSuite, Tagboard and TweetDeck to review content and dialog surrounding our social media accounts• Review of social media analytics to continuously improve our outreach and engagementSponsorship:• Responsible for creating sponsorship packets, pitching prospective sponsors and activating the elements of agreed upon contractsAssistant Sports Information Director:• Act as the Women’s Volleyball and Softball Sports Information Director; coordinate all game day operations and staff (5-10 students per game), write and edit press releases, update statistics utilizing StatCrew and assist in updating the athletics website through the Presto Sports platform• Produce game day programs - responsible for providing content, editing proofs and submitting the final approval

- Directed guests at O.co Coliseum and addressed customer concerns and complaints to ensure an enjoyable fan experience- Participated in the set-up and breakdown of corporate client stadium events as needed

• Responsible for the setup and shut down of the luxury suite level• Assisted suiteholders and guests with all questions and concerns (i.e. ticketing issues, maintenance requests, etc.)

• Prepared and edited press releases, fact sheets and other PR related documents• Submitted and filled credential requests throughout the race season• Assisted with the preparation and execution of off-site press luncheons• Preparation of all materials needed for the Media Center during event weekends• General setup and oversight of the Media Center and Press Conference room during event weekends

• Assisted the Marketing & Fan Experience department with home football games at AT&T Park. Duties included setup and breakdown of FunZone interactive games, activation of in-game promotions and helping with halftime presentations• Assisted with in-game promotions at select baseball games

• Assisted with writing, editing, and doing statistical research for game notes, post-game notes, and game summaries• Composed an informational document for each home game to provide game day information such as national anthem performer, first pitch representative, and balldude/dudette participant biographies• Compiled statistical packets prior to all home games to include home team, visiting team, and overall league statistics• Distributed all baseball information releases and documents to media members, broadcasters, and front office executives• Contributed to the completion of the postseason notes which included compiling player bios, batter splits, and the minor league system recap• Set up and organized the media interview room for postgame interviews and various press conferences

• Contacted established customer accounts in Southern California on a daily basis. Call lists ranged from 60-150 calls per day• Successful daily interactions with account store managers who placed orders and/or reported the need for assistance with subsequent issues

• Execute in-game promotions and giveaways• Assist with special event nights held prior to games• Sell special event game tickets at various street festivals throughout the Bay Area

• Utilize Stats Crew Software to record game statistics and act as official scorekeeper at all home games• Act as liaison between the local media and the team• Write and submit press releases to local television and radio stations• Update website with accurate player statistics• Maintain social media profiles such as Facebook and Twitter• Travel with the team to away games as the Blues’ representative and scorekeeper

• Assist with weekend silent auctions benefiting the A’s Community Fund• Respond to donation requests submitted by charitable organizations• Manage the community relations email account and process scoreboard message requests• Support the Community Relations department with miscellaneous tasks (i.e. Race Around the Bases, Little A's, etc.)

• Posted daily cash receipts for cash, check, and wire transfer transactions while making adjustments for bank fees and cash discounts• Posted vendor invoices against purchase orders while adjusting for sales tax not payable on inventory items• Matched customer sales invoices with corresponding purchase orders to ensure accurate shipment and pricing• Experience with the accounting program Made2Manage

• Contacted established customer accounts in New York and Florida on a weekly basis. Call lists ranged from 30-100 calls per day• Successful daily interactions with account store managers who placed orders and/or reported the need for assistance with subsequent issues• Assisted Customer Care Managers with resolving special account issues